Brand Manager

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.

Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market.

Candidates must be willing to participate in at least one in-person on-site interview.

This role addresses the critical challenge of converting high-level corporate brand strategies into high-impact, commercially viable marketing initiatives that drive market share growth. The primary focus centers on leading complex, multi-channel creative campaigns that elevate brand equity and establish deep emotional connections with consumers above simple transaction-based product offers. Navigating a rapidly shifting, disruptive market requires active cross-functional coordination with Digital, Product, and Local Marketing teams to ensure unified brand execution. Success relies on disciplined agency management, meticulous project oversight, and the structured evaluation of brand health metrics to maximize commercial performance.

What Success Looks Like (Objectives)

• Execute high-impact creative campaigns that measurably improve brand awareness and positive sentiment to capture market share
• Manage the comprehensive brand calendar to guarantee all commercial initiatives launch on time and fully align with corporate business objectives
• Translate complex business goals into clear, actionable creative briefs that result in breakthrough upper-funnel content and long-term equity
• Collaborate across Digital, Product, and Local Marketing departments to build unified brand-level campaigns that successfully anchor localized and product-specific promotions
• Utilize generative AI productivity and creative tools to accelerate workflow execution, streamline brief generation, and optimize campaign ideation
• Evaluate campaign performance and brand health tracking metrics to provide data-driven recommendations that continually optimize creative output and ROI

Core Skills and Competencies (What you’ll bring)

• Ability to steer complex, multi-channel integrated marketing campaigns from initial concept through post-production delivery
• Strong skills in managing external creative and media agencies to ensure all deliverables align with strategy and hit established performance KPIs
• Deep expertise in consumer behavior trends, upper-funnel brand building, and creative storytelling within highly competitive or disruptive industries
• A collaborative and curious mindset focused on cross-functional problem-solving, strategic alignment, and high-quality collective execution
• AI literacy and the ability to integrate advanced AI tools into marketing workflows, brief creation, and operational tasks to drive team efficiency
• Critical experiences leading high-impact brand initiatives in a fast-paced environment where brand-building is treated as a disciplined financial lever

Additional Qualifications

• Prior training or experience within a Consumer Packaged Goods (CPG) environment emphasizing structured brand-equity models

Minimum Requirements

• Minimum Education: Bachelor’s Degree in Marketing, Business, or a related field
  • Master's Degree or MBA preferred
• Minimum Experience: 4+ years of experience in brand management or marketing
• Required Technical Skills: 
  • Managing integrated, multi-channel creative campaign production and coordinating external agencies
  • Analyzing brand equity metrics, tracking performance data, and reporting campaign ROI
  • Leveraging digital collaborative workflows and creative project management tools

Visa sponsorship not available for this role

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. 

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.
EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact [email protected] if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Click the links to access the following statements: EEO Policy Statement, Pay Transparency, EEOC Know Your Rights (English/Spanish)