The Brand Manager will drive consumer-centric growth by developing innovation strategies, managing brand portfolios, and executing marketing plans to enhance brand equity and achieve revenue goals.
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You create and implement the innovation/renovation strategy that is aligned with the brand vision to drive sustainable growth.
How you will contribute
You will work with others in Mondelēz International to determine an innovation strategy and priorities to enable consumer-centric brand growth and execute commercial innovation plans on innovation based on identified goals. In partnership with brand teams, you will define and deliver plans to renovate the core brand and to strengthen the entire portfolio through innovation and renovation. You will also manage the portfolio (which includes brand architecture). In this role, you are accountable for revenue and profit, sharing objectives as they relate to innovation, and monitoring performance against key performance indicators. Based on your deep consumer insights, brand strategy and positioning, you will integrate innovation into marketing communication plans and campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
More about this role
What extra ingredients you will bring:
Education / Certifications:
Bachelor's degree in management, business, marketing, or any relevant field.
Job specific requirements:
Work schedule:
Full-Time
No Relocation support available
Business Unit Summary
Mondelēz International in the Middle East, North Africa and Pakistan serves the Middle East and Africa markets as well as Australia, New Zealand, the UK and Canada. Headquartered in Dubai, UAE, we have more than 2600 employees working across seven plants and six commercial offices; we make, bake, sell and deliver our products to customers. We are market leaders in key snacking categories with iconic global and local brands including Cadbury Dairy Milk chocolate, Milka, Oreo and belVita biscuits, Barni Cakes,Tang powdered beverage, Chiclets and Trident gum and Halls candy.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Brand & Portfolio Management
Marketing
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You create and implement the innovation/renovation strategy that is aligned with the brand vision to drive sustainable growth.
How you will contribute
You will work with others in Mondelēz International to determine an innovation strategy and priorities to enable consumer-centric brand growth and execute commercial innovation plans on innovation based on identified goals. In partnership with brand teams, you will define and deliver plans to renovate the core brand and to strengthen the entire portfolio through innovation and renovation. You will also manage the portfolio (which includes brand architecture). In this role, you are accountable for revenue and profit, sharing objectives as they relate to innovation, and monitoring performance against key performance indicators. Based on your deep consumer insights, brand strategy and positioning, you will integrate innovation into marketing communication plans and campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Marketing, ideally in a matrix environment in the consumer goods industry
- Developing and marketing product innovations at a cross-country level
- Working effectively with other marketing disciplines and with cross-functional teams
- Working with design, innovation and research agencies
- Analytical and creative skills-a balance of commercial and strategic acumen
- Understanding consumers
- Communicating effectively, verbally and in writing, and executive presentation skills
More about this role
What extra ingredients you will bring:
- Drive regional multi-year equity & innovation agenda that aligns with brand growth strategy for the key brands responsible for.
- In partnership with local marketing teams, creative and media agencies you will define and deliver plans on brand equity communication strategy and deliver breakthrough integrated marketing campaigns which will deliver on brand health metrics and drive brand growth
- Manage, brief and work closely with product design agencies for any product artwork related project (redesign, new product launch, new visual identity etc..)
- Assist in developing regional brand strategies and marketing plans and act as act as key point of contact for leading alignment of cross-regional and cross-market priorities, and resource allocation for innovation and big bet development
- Assist in developing brand innovation strategy, lead the process of identifying innovation opportunities from pre-launch to bringing successful innovation into market, in close collaboration with R&D, project management, regulatory, legal and manufacturing teams.
Education / Certifications:
Bachelor's degree in management, business, marketing, or any relevant field.
Job specific requirements:
- Preferably 5 & up to 7 years of Consumer marketing, brand-building and innovation/new product development
- Ability to manage multi-brand / multi-country with agility and growth mindset.
- Strong leadership to influence direct teams and core stakeholders, especially remotely.
- Consumer Centric thinking, with a digital first mindset.
- Effective communication (verbal and writing), and strong presentation skills.
- Ability to work cross-functionally across internal & external stakeholders and multi-functions.
- Analytical and creative skills - a balance of commercial and strategic acumen.
Work schedule:
Full-Time
No Relocation support available
Business Unit Summary
Mondelēz International in the Middle East, North Africa and Pakistan serves the Middle East and Africa markets as well as Australia, New Zealand, the UK and Canada. Headquartered in Dubai, UAE, we have more than 2600 employees working across seven plants and six commercial offices; we make, bake, sell and deliver our products to customers. We are market leaders in key snacking categories with iconic global and local brands including Cadbury Dairy Milk chocolate, Milka, Oreo and belVita biscuits, Barni Cakes,Tang powdered beverage, Chiclets and Trident gum and Halls candy.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Brand & Portfolio Management
Marketing
Top Skills
Not Applicable
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