Leads biostimulant and biorational product strategy, sales margins, marketing, customer adoption, forecasting, product launches, and team development across the United States and Canada. Partners with sales, marketing, regulatory, operations, development, and product management teams to grow high-margin agricultural and specialty product portfolios. The role also identifies new customers and products, supports strategic accounts, manages budgets, analyzes market trends, and represents the company at industry events.
About Sipcam Agro USA Inc
Sipcam Agro USA is headquartered in Durham, North Carolina, and is owned by Sipcam Oxon Group, an Italian-based company founded in 1946 and recognized worldwide for formulation and manufacturing expertise. Since 1986, Sipcam Agro USA has supported farmers and golf course superintendents through education and collaboration to provide effective solutions for crop support and protection and beautiful, playable turf.
Overview
This position supports the Agriculture and Specialty Products teams of Key Account Managers to drive high margin product portfolio adoption and develop strategies in close collaboration and partnership with Sipcam Agro USA and Canadian network of Agriculture and Specialty customers. This position will secure, develop, market, and manage the company’s biostimulant and biorational product portfolio with the ultimate goal of increasing a sustained book of product profitability and adoption leading to higher margin revenue.
Essential Duties and Responsibilities
- Strategically and technically lead the USA and Canadian Biostimulant Product Agronomist team
- Accountable for overall biostimulant sales margins in the USA and Canada
- Support the Agriculture and Specialty products (Turf and Ornamental) sales teams to achieve annual sales and profit objectives
- Plan and develop high margin products business strategy, resourcing appropriately
- Align the bios product marketing and generate demand for biologicals and biorationals to drive sales with distributors, retailers, and growers
- Work effectively with marketing team to develop new products and plans while supporting existing product growth and adoption
- Collaborate with Development, Operations, and Regulatory departments to drive private label strategies
- Participate and contribute toward the achievement of targeted customers, team and individual objectives
- Develop and support the positioning of biostimulant/biorational products and services with key trusted partnerships within company’s strategic business plans
- Identify, access and deliver new biostimulant and biorational customers
- Assist with the managing of the Biostimulant Product Agronomist personnel, as needed, to support key customer product adoption of category and ag-chem business
- Represent Sipcam Agro USA, Inc. at public events such as trade shows and conferences
- Manage costs within budget and implement budgets effectively though technical sales support team
- Properly prepare for and execute sales calls with account manager team members
- Work with the National Sales Manager to develop, define, and support an accurate forecast for biostimulant/biorational product budget
- Collaborate with Softbey and Sipcam Oxon development and product management teams on new product offerings including hybrids, and current product development work
- Identify, access and deliver new biostimulant and biorational products to the market
- Work with New Product Introduction (NPI) team for product introductions and launches
- Gather and analyze market intel to report biostimulant and biorational trends and opportunities
Qualifications
Education and Experience
- Bachelor’s degree in Agricultural related field of Business, Science, or Agronomy. Master’s Degree is a plus
- 20+ years of biostimulant product managerial and value added/complex selling environment experience
- Extensive work in the North Americas crop protection and specialty products industry with a deep understanding of the customer base and market trends
Key Skills & Competencies
- Previous demonstrated experience the ability to lead, motivate, and influence others to exceed set objectives
- Biostimulant/fertilizer additive product expertise and competitive market-place knowledge
- Excellent coaching, delegating, problem solving, and decision-making skills
- Demonstrated ability to diagnose issues, set goals, establish measurements, and confront deficiencies
- Proven self-starter with a strong work ethic
- Proven track record of over-quota performance
- Thorough understanding of sales methods and practices
- Agronomy Industry-specific sales and contract negotiation experience
- Marketing database experience preferred
- Ability to work within a team-oriented environment to achieve common goals and objectives
- Must be customer centric and service-oriented
- Well-developed interpersonal relationships and communication skills
- Excellent presentation skills
- Proficiency of all Microsoft Office products
- Ability to travel extensively within the United States, Canada, and Europe
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