Build and lead airSlate’s B2B demand-generation function across SignNow and AltaFlow. Develop ABM, lead-generation, nurture, attribution, scoring, routing, and pipeline programs for SMB, mid-market, and enterprise buyers. Partner with Sales, RevOps, product marketing, campaign strategy, data, and technology leaders to establish targets, optimize funnel conversion, select the technology stack, and recruit and scale the team.
About airSlate
airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.
We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Ukraine and Philippines.
At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.
As our first B2B Demand Generation Leader, you'll build the function from the ground up: define the strategy, choose the tech stack, and create the repeatable pipeline machine that scales signNow and AltaFlow B2B revenue. You'll inherit an existing sales motion, established brands, and a self-service customer base of millions - your job is to accelerate what's already working, not prove a concept.
This is a greenfield mandate with a real commercial foundation beneath it. If you've built before, you'll know how rare that combination is.
Salary range: $180,000/yr — $220,000/yr
What you'll work on:
- Build and lead airSlate’s B2B demand-generation function and team across the portfolio, initially prioritizing SignNow and AltaFlow.
- Design and execute integrated ABM, lead-generation and nurture programs for SMB, mid-market and selected enterprise buyers.
- Jointly set MQL, sourced-pipeline and funnel-conversion targets with Sales, RevOps and each BU, and own delivery against them.
- Define and continually improve target-account selection, qualification, lead scoring, routing, handoff and follow-up SLAs with Sales and RevOps.
- Partner with GTM Leaders, PMMs and Campaign Strategy to translate ICP, positioning and business priorities into campaigns and sales-ready assets.
- Instrument attribution and report conversion from demand source through sales-accepted opportunity; optimize by campaign, source, segment and product.
- Assess current people, processes and technology; redeploy and hire talent as appropriate, and build repeatable operating cadences with Marketing Ops, Data and the CIO.
Requirements:
- 8–12+ years in B2B demand generation, including direct experience building and scaling a function from an early stage; B2B SaaS experience required.
- Demonstrated record of producing measurable sourced pipeline for sales-assisted SMB/mid-market and/or enterprise motions through ABM, lead generation and nurture.
- Proven ability to operate as a peer to Sales and RevOps and to define, defend and improve MQL criteria, scoring, routing, handoffs, SLAs and pipeline commitments.
- Hands-on builder and people leader who can personally design and run programs before the team is fully staffed, then recruit, coach and scale the organization.
- Strong command of modern MarTech/RevOps systems, attribution and funnel analytics; able to partner on stack and data architecture without depending entirely on others.
- Comfortable in a multi-product, multi-BU environment with differing GTM motions; PLG-to-sales-assisted or enterprise experience strongly preferred.
- Strong customer and market orientation, executive communication and fluent English; U.S. location preferred, or Western Europe with meaningful U.S. customer exposure and Eastern Time overlap. Regular travel expected.
- Bachelor’s degree or equivalent relevant professional experience. Document/workflow software experience is a plus.
What we offer
Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.
Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth.
Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.
Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.
Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.
Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.
Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.
It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.
Read our Recruitment Privacy Notice to Learn how we process your personal information.
Similar Jobs
Artificial Intelligence • Big Data • Cloud • Information Technology • Software • Big Data Analytics • Automation
Leads enterprise customers through the design and implementation of Dynatrace monitoring and observability solutions. Provides technical consulting, cloud and infrastructure architecture, automation, performance troubleshooting, deployment assistance, and hands-on coding. Partners with customer engineering teams and internal product engineering to address functional gaps and improve solutions. Works primarily remotely with occasional travel and requires strong enterprise architecture, communication, facilitation, and software engineering expertise.
Top Skills:
.NetAnsibleApplication Performance MonitoringAWSBluemixC#ChefCloud FoundryContinuous DeliveryContinuous IntegrationDynatraceEnterprise LoggingGocdGCPJavaJavaScriptJenkinsKubernetesAzureNode.jsOpenshiftPuppetSQLTerraformTest-Driven DevelopmentTfs
Artificial Intelligence • Big Data • Cloud • Information Technology • Software • Big Data Analytics • Automation
Manage and expand Dynatrace platform adoption within assigned federal accounts, particularly the Department of State. Develop multi-year strategic account plans, build C-level relationships, coordinate global sales and support teams, and drive customer adoption, retention, and ARR growth. The role requires enterprise software sales experience, account planning, negotiation, MEDDIC knowledge, and up to 30% regional travel.
Top Skills:
CloudDynatraceObservability
Artificial Intelligence • Big Data • Cloud • Information Technology • Software • Big Data Analytics • Automation
Provides data analytics consulting for enterprise clients using Dynatrace observability, digital experience monitoring, and business analytics data. Manages client relationships, performs ad hoc analysis, creates reports and dashboards, presents findings to technical and executive audiences, configures tools, trains users, and influences product improvements. The role translates complex performance and engagement data into strategies that improve digital experiences and business outcomes.
Top Skills:
Adobe AnalyticsAdvanced ExcelAi ToolsAppdynamicsBlue TriangleBusiness AnalyticsCatchpointCloudContent Delivery NetworksCSSDatadogDigital Experience MonitoringDynatraceFullstoryGlassboxGoogle AnalyticsGraphQLHTMLJavaScriptMqlNetworkingNew RelicQuantum MetricRReal User MonitoringSession ReplaySparqlSplSpssSQLTableau
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
