Join a world-class marketing organization creating the best possible engagement experience for millions of members
Job Description
Does the challenge of transforming a $1 Trillion+ industry while enhancing the lives of millions of people excite you? Are you a strategic marketing leader with a passion for helping people achieve their best health? Do you have expertise across senior-focused health insurance products? If so, you may be a fit for Humana’s Associate Vice President of Product Marketing.
Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of the most vulnerable populations in the United States—seniors and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through innovative technology and data-driven solutions.
To help deliver on this mission, we are seeking an AVP of Product Marketing to develop breakthrough, business-moving campaigns to promote our various offerings, including Medicare Advantage, Medicaid, Medicare Supplement, Dental, Vision and Specialty plans. This role is ideal for a strategic marketer who deeply understands health insurance products and how to develop campaign strategies that deliver results in a fast-paced, and regulated environment.
This position will reside within the Marketing Organization which is part of the broader Enterprise Growth team. They will extensively collaborate with the following partners: Market Presidents, Consumer Insights and Analytics, Lifecycle Marketing, Marketing Operations and Marketing Data and Technology.
Role Responsibilities
As a senior leader on Humana’s Portfolio, Brand and Product Marketing team, you will drive product marketing strategy across lines of business and member segments.
Lead the development of product marketing strategies for Medicare, Medicaid, Commercial, and specialty products—ensuring alignment with enterprise goals and member needs.
Direct go-to-market planning, including positioning, messaging, segmentation, and launch strategies.
Collaborate cross-functionally with Product Development, Brand, Sales, and Analytics to ensure strategies are insight-driven, compliant, and market-responsive.
Establish performance frameworks by partnering with Consumer Insights and Analytics to measure product marketing effectiveness, member engagement, and business impact.
Drive innovation and optimization, identifying opportunities to improve speed-to-market, personalization, and competitive differentiation.
Mentor and lead a team of product marketers, fostering a culture of strategic thinking, collaboration, and continuous improvement.
Your leadership will ensure Humana’s products are clearly understood, effectively promoted, and deeply connected to the needs of the people we serve.
Use your skills to make an impact
Use your skills to make an impact
Qualifications
Required:
Bachelor’s degree in Marketing, Business Strategy, or related field.
15+ years of experience in product marketing, go-to-market strategy, or campaign management.
5+ years of experience leading cross-functional teams and enterprise-level marketing initiatives with multiple direct reports
Proven ability to influence business partners in setting long term marketing plans to meet business objectives
Strong understanding of healthcare markets, member engagement, and regulatory environment.
Experience leveraging marketing analytics, segmentation, and performance measurement to report on and refine marketing plans
Excellent strategic thinking, communication, and leadership skills.
Preferred:
Master’s degree or certification in Marketing Strategy, Business Administration, or Healthcare Management.
Experience in Medicare, Medicaid, or Commercial health plan marketing.
Background in agile marketing planning or enterprise transformation.
Experience managing large budgets and vendor relationships.
Additional Information
Preferred Locations: Hybrid -- Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL, Nashville, TN, Dallas, TX, Seattle, WA, Denver, CO, and Fort Lauderdale, FL
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 09-18-2025About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
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