Drive customer-segment revenue growth through upselling, cross-selling, retention campaigns, product bundles, customer segmentation, and channel marketing. Develop annual marketing roadmaps, manage budgets, analyze market potential and campaign performance, improve ROI, coordinate go-to-market initiatives with internal teams and channel partners, and provide marketing materials to support campaign launches and optimization.
WHY JOIN US?
We practice a vibrant & energetic office culture.
We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.
“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”
JOB RESPONSIBILITIES:
JOB DESCRIPTION
- Driving specific segments to grow revenue, ARPUcontribution and product/service penetration (packageinventory management, up-sell, x-sell and anti-spindown campaigns) including growing customers’product/service suite and increasing package/servicepenetration.
- Identify, develop and execute an Annual ActionPlan/Roadmap to meet business objectives. Proposeschedule of sales and retention marketing campaigns onannual basis to fit into the overall upsell plan.
- Develop customer value proposition and product bundlesfor specific segments based on customer life-stage anddemographics with differentiated offerings includingpricing and service treatment.
- Effectively manage annual budget while continuouslyimproving campaign ROI and response rate by leveragingon tools, effective data mining/targeting and strongcollaboration with channel partners to develop up sellcampaigns with the objective to boost up performance ofpackages/service take up.
- Identify, understand and analyse market potential byraces while working with business analyst and/or dataanalytics. Thereafter, information is used to definebusiness objectives, build a business case, establishmarket strategies, estimate package uptake and developintegrated marketing programs along with key successmeasurements.
- Develop & execute customer segmentation campaignsto support the overall business.
- Represent Customer Division in all Channels GTMprograms with channels partners and leads intradepartmental coordination to roll out thosecampaigns/initiative.
- Provide appropriate marketing materials for launchingand optimizing marketing programs
- Identify, develop, track and manage alternate saleschannels to further enhance our APRU by working withCSC, CSD, road show, direct sales, web, etc.
- Regularly analyse business performance and proactivelyexplore ways for continuous improvement
REQUIREMENTS:
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