Analyst, Media Data Strategy

About Avalere Health

Guided by a single mission to make EVERY PATIENT POSSIBLE, our Advisory, Medical, and Marketing capabilities move as one, ensuring every patient is identified, supported, treated, and cared for. Equally.

Avalere Health is a global strategic partner, perfectly formed to solve the biggest challenges in health—at pace and at scale. We are united across the product lifecycle, uniquely positioned to understand every angle of life, health, and the human condition. Partnering with our clients, we are building a world where healthcare is not a barrier. And no patient is left behind.

We are powered by our unique and proprietary model, SenseMaking. Combining strategic tools and human ingenuity,  SenseMaking allows us to  transform limitations into pathways, obstacles into possibilities, and intricacy into action. Our talented, diverse, and passionate team—known as SenseMakers—strive each day to make EVERY PATIENT POSSIBLE.

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.

About the role:

Reporting to Avalere’s Director of Data Strategy, the Media Data Strategy Analyst will play a key role in transforming data into actionable insights that inform digital media strategy and performance. This position is ideal for someone who enjoys digging into data, building compelling client-ready visuals, and helping shape campaign decisions with both precision and creativity.

What you'll do:

• Support measurement and analytics across media campaigns (CRM, TV, Display, Video, Social, Search, Programmatic, etc.)
• Troubleshoot and resolve data discrepancies across platforms and reports
• Create clear, concise visualizations and PowerPoint presentations for internal and external stakeholders
• Build, manage, and automate dashboards using tools like Looker Studio, Tableau and Excel
• Develop and maintain pivot tables, calculated fields, and macros as needed
• Assist in statistical modelling and campaign forecasting in partnership with senior analysts
• Translate performance data into optimization recommendations based on defined KPIs
• Partner with cross-functional teams to ensure campaign measurement plans align with strategy
• Build PowerPoint reporting deliverables that include leading and lagging indicators that explain data and tells a story to non-technical audiences
• Author data-driven insights that inform strategic recommendations, collaborating with Data Science, Engagement Strategy, and Media Strategy

About you:

• 3+ years of experience in media analytics, digital marketing, or related field
• Experience with data tools including: DSP Ad platforms, Google Analytics, Adobe Analytics, Google Tag Manager, Data Studio, Tableau, Looker, and social listening platforms
• Experience working with ad-tech, mar-tech, and CRM data
• Advanced Excel skills including pivot tables, VLOOKUP, and conditional formulas
• Experience creating client-facing presentations in PowerPoint with strong data visualization sensibility
• Hands-on experience with Looker Studio or other BI/visualization platforms (e.g., Tableau, Domo)
• Foundational understanding of digital marketing measurement, statistical modeling, marketing mix modeling, and regression analysis
• Familiarity with digital media metrics (CTR, CPC, CPM, VCR, etc.)
• Comfortable working in a fast-paced environment and managing multiple projects, teams, clients, and timelines simultaneously
• Excellent communication skills and attention to detail
• Background in healthcare/pharma industry a plus
• Experience with SQL or Python helpful, but not required
• Ability to problem solve, think strategically and be proactive about anticipating client needs and improvements

What we can offer

Avalere Health aims to empower every employee to develop and thrive. We empower our team with the tools, skills, and support needed to think differently and to solve healthcare’s most complex challenges.

At the center of our people-led culture is our Career Experience team, whose mission is to provide every employee with a purpose-driven career. We also pride ourselves on our personalized learning approach to ensure you receive the training you need to help you grow within the company and take advantage of our global scale and scope.

We are committed to embedding diversity and inclusion in every aspect of our organization. We encourage diversity of thought, inclusive behavior, and break down barriers to ensure every individual feels valued and encouraged to contribute their unique abilities and potential. As part of our commitment to building a healthier world, every employee is also encouraged to participate in our community engagement efforts, which support a wide range of healthcare programs and wellbeing causes worldwide.

We have city hubs across North America, Europe, and Asia, geared toward collaborating, training, socializing, and coming together as a global organization while maintaining and fully supporting flexible working practices. Our compensation and benefits package is benchmarked across the industry. We offer a generous company pension/retirement plan, private medical insurance, comprehensive employee wellbeing initiatives, compelling time-off policy, plus many other excellent employee benefits. 

We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.