Altra: Global DTC Analytics Manager

At Altra, we are on a never-ending journey to seek out opportunities to unlock potential in ourselves and others and to create a more diverse and inclusive running community. When we’re all working together as the best versions of ourselves, we can feel empowered both individually and as a community. 

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people driven to discover more about ourselves and the world around us, Altra just may be the place for you.  

To learn more about our values and our culture, visit Altra Careers or www.altrarunning.com. 

What will you do?

A day in the life of a Manager, Global DTC Analytics at Altra looks like this.

As the Manager of Global DTC Analytics, you will set the strategic direction for analytics across Altra’s Direct to Consumer business globally, including North America (AMER) and Europe, Middle East & Africa (EMEA). You’ll lead the development and execution of a unified analytics strategy, ensuring alignment with global business objectives and local market needs. You will establish and maintain standardized reporting frameworks and dashboards for AMER and EMEA, enabling consistent measurement, benchmarking, and actionable insights across regions. Combining strong analytics expertise with DTC knowledge and high business acumen, you’ll partner with stakeholders across the Altra brand (marketing, ecommerce, operations, product, etc.) to unearth actionable insights that support and guide both strategic and tactical decision making. Your ability to combine disparate data sets and use data visualizations will make it easy for the Altra Leadership Team and other stakeholders to understand opportunities and make quick business decisions.

You will support day-to-day management of our North American revenue forecast (US & CA) on both ecommerce and brick-and-mortar stores and connect the dots from business and consumer metrics trends to the impact on business KPIs. As a component of this analysis, you will own analysis and strategy on all ecommerce conversion rate optimization efforts. This role will lead the team in uncovering friction points in the sales funnel and then partner with UX and design teams to structure tests to remove identified friction.

This role will manage and mentor a direct report analyst to support analyses across regions, fostering collaboration and professional growth in a global context.

This role reports to the DTC Director and is located in our Denver, CO headquarters.

Key Responsibilities

• Analyze customer data and onsite funnel performance to produce actionable insights that impact decision making and business outcomes.

• Uncover improvement opportunities across customer acquisition, retention, and site metric KPI’s and driving action against them with cross functional partners (marketing, content, merchandising, product).

• Champion creation of analytics of the Altra retail stores business to drive key inventory and merchandising decision making.

• Serve as the 'Pulse of the Business' by creating and maintaining reports and dashboards that track global performance.

• Drive forward our global analytics roadmap, proactively identifying gaps and opportunities within reporting capabilities and solutioning with broader VF analytics team.

• Own forecast accuracy improvements for the AMER market across ecom and retail stores. This role’s knowledge of the performance data is critical in feeding back into the monthly financial forecasting process with inputs from seasonal assortments, customer acquisition plans and long-range planning targets.

• Partner with regional teams to ensure adoption of best practices and data-driven decision making.

• Lead consumer data analyses to understand customer segments and support marketing activation.

• Drive conversion rate optimization efforts and guide prioritization of site improvement opportunities.

• Build and manage a high performing team to expand the reach of DTC analytics across the organization and globe. This role has 1 analyst reporting to it.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundational skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 6-10 years of experience and professional achievements.

The foundational skills you will need in this position are:

• Analytical: You love working with data and are proficient in tools like Excel, Tableau, Power BI, Google Analytics, and Google Tag Manager.

• Curious: You seek to understand why metrics move and uncover hidden opportunities.

• World-Class Communicator: You excel at distilling complex analytical concepts into coherent stories and recommendations.

• Results-Driven: You take pride in delivering great work and improving digital KPI’s.

• Collaborative: You support others and help build their analytical skillsets.

• Aptitude for Growth: You’re excited by fast-paced growth and have experience managing analysts and scaling leadership as business needs evolve.

There are also a few skills that are not required but preferred.

• SQL query writing abilities, especially with Google Big Query.

• Experience with on-site analytics tools like Quantum Metric and taking data from them and turning it into actionable tests to drive business outcomes.

• Experience implementing analytics solutions and reporting structures across multiple geographies.

Now WE have a question for YOU.

Are you in?

#LI-WM1

Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at [email protected]. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.