Advisor, Commercial Sponsorships

Are you passionate about bringing sponsorships to life in support of business goals? The Commercial Sponsorships Advisor supports the development of the sponsorship portfolio in support of the Desjardins Insurance Portfolio. This role is responsible for sourcing, on-going management, and evaluation of sponsorship opportunities in Ontario, Atlantic and West regions, aligning the initiatives with broader business and marketing objectives. This role requires superior analytical, negotiation, and relationship management skills to maximize brand and business impact through external partnerships. More specifically, you will be required to :

• Analyze new partnership opportunities and existing portfolio contractual renewals and build strong recommendations, in consultation with their Team Lead and internal stakeholders.
• Aligned with business goals and objectives, negotiate partnership agreements and work in collaboration with the partner and key internal stakeholders to draft contract and manage contract compliance, ensuring that partnership and related contractual benefits aligns with current sponsorship and brand strategy, priorities and is in-line with internal processes, while ensuring that the partnership provides a strong ROI (return-on-investment) and ROO (return-on-objectives), alignment with organizational values, reputation and interests. The Advisor is also responsible for any contractual adaptations, renewals and amendments related to their assigned portfolio.
• Build and deliver sponsorship activation plans that directly support the line of business’s goals and marketing priorities, rooted in data-driven insights working with internal stakeholders to bring sponsorship concepts to life and ensure seamless integration within broader campaigns.
• Maintain and ensure completion of all relevant contractual and project files (including appropriate documentation and validations).
• Manage sponsorship and activation budget, ensuring that project remains within planned budget.
• Monitor key elements of the partnership from a contractual perspective and ensure accurate payment and processing of contractual payments (partnership entry fees).
• Provide consultation and validate mandate is aligned with contractual benefits and support the working group ensuring initiatives align with project objectives.
• Manage on-going relationship with the partner as well as maintain strong, collaborative relationships with internal teams.
• Monitor, measure, and report on sponsorship performance using KPIs, analytics, and feedback to inform ongoing improvements and demonstrate business value.
• Perform administrative tasks as assigned as well as support organizational requests for information related to assigned partnership portfolio.
• Stay current on industry best practices, trends, and competitor activity, ensuring recommendations and activations are innovative and best-in-class.
• Identify and bring forward recommendations for ways to build connections between portfolio to further amplify our impact in the community.
• Help champion a culture of respect, collaboration, agility, and creative problem-solving; actively navigate ambiguity and competing business needs to deliver solutions that balance all stakeholder interests and objectives.
• Provides advisory support within the organization for business sectors and support functions (e.g., training, toolkits, best practices) to internal teams and partners to elevate sponsorship execution and impact.

What we offer*

• Competitive salary and annual bonus
• 4 weeks of flexible vacation starting in the first year
• Defined benefit pension plan that provides predictable, stable income throughout retirement
• Group insurance including telemedicine
• Reimbursement of health and wellness expenses and telework equipment

*Benefits apply based on eligibility criteria.

#LI-Hybrid, #ON09-, #ON09*

What you bring to the table

• Bachelor's degree in business, marketing, communications or in a related field
• A minimum of five years of relevant experience in brand sponsorship management, partnership marketing, or a related discipline, ideally in a complex, matrixed organization or a regulated industry
• Please note that other combinations of qualifications and relevant experience may be considered
• Advanced experience crafting and implementing sponsorship strategies that deliver measurable brand and business results
• Advanced proficiency of English due to the nature of the duties or work tools or because the position involves interactions with English-speaking partners, members and/or clients
• Advanced proficiency with project management
• Advanced knowledge of using data and insights to assess opportunities and recommend strategy
• Advanced commercial acumen and risk management

Equity, Diversity, Inclusion and Accessibility

At Desjardins, we believe in equity, diversity and inclusion. We're committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. At Desjardins, we have zero tolerance for discrimination of any kind. We believe our teams should reflect the diversity of the members, clients and communities we serve.

If there's something we can do to help make the recruitment process or the job you're applying for more accessible, let us know. We can provide accommodations at any stage in the recruitment process. Just ask!

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