Purpose-built for franchise and mid-market brands, Point Success specializes in the intersection of AI-driven media and direct revenue impact. Our methodology integrates search, social and programmatic media into a singular, optimized framework. Across sectors such as health, wellness and professional services, Point Success doesn't just manage ad spend — it also optimizes the entire customer lifecycle for scalable growth.
Point Success manages digital advertising for more than 500 service-based businesses, a preferred partner for more than 10 franchise networks, and a proud member of the SmartBug Media Family.
The Account Manager, Paid Media serves as a primary point of contact for franchise clients, responsible for fostering strong relationships and supporting campaign execution. This role requires a thorough understanding of client goals and a proactive approach to addressing performance and satisfaction concerns. The Account Manager collaborates closely with Account Optimization Specialists and Marketing Assistants to ensure strategic implementation.
Responsibilities
- Client Relationships: Exemplary client management relationships with franchise clients, building rapport and trust through regular and proactive communication.
- Escalation: Immediately escalate client satisfaction concerns to Strategists/Supervisors to ensure timely resolution.
- Performance Analysis & Optimization: Develop a deep understanding of client goals and work to meet/exceed them through thoughtful strategies and execution. Regularly review performance metrics and communicate insights.
- Collaboration: Coordinate effectively with Account Associates for seamless campaign optimization and execution.
- Knowledge Sharing: Share knowledge, learnings, and best practices with teammates to foster collective growth and improve service quality.
- Attention to Detail: Work effectively and efficiently across a high volume of accounts, maintaining accuracy and quality.
- Strategy Planning: Assist with strategy planning for larger accounts, with direction from Strategists and Supervisors, identifying opportunities for growth and improvement.
Required Experience & Expectations
Minimum of 1 year of client-facing experience in an agency setting, including experience reporting on client data, driving strategy, and other forms of regular communication directly with clients.
Minimum of 1 year of in-platform Google Ads and Meta Ads optimization experience.
Demonstrated ability to manage high-volume lead generation campaigns and meet performance goals independently.
- Client-Focused: Dedicated to building strong client relationships and ensuring satisfaction.
- Communicator: Excellent verbal and written communication skills for client interactions.
- Detail-Oriented: Ability to manage a high volume of accounts with precision.
- Collaborative: Works effectively with internal teams to achieve client goals.
- Problem Solver: Proactive in identifying and escalating potential issues.
Performance in this role will be evaluated on
- Client satisfaction and retention for managed accounts.
- Impact on account growth and upsell opportunities.
- Timely and effective escalation of client concerns.
- Contribution to meeting and exceeding client performance goals.
- Quality of collaboration with Account Optimization Specialists.
- Efficiency and accuracy across a high volume of accounts.
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