Hypori Inc., a leading provider of SaaS cybersecurity solutions, is a disruptive technology company transforming secure mobility for government and commercial customers. Hypori’s secure virtual workspace enables users to access critical data and apps from any mobile device without compromising user privacy. Learn more at https://hypori.com.
Overview
The ABM & Integrated Campaigns Manager will lead the planning, execution, and optimization of targeted, multi-channel account-based marketing (ABM) programs and integrated demand campaigns. You’ll own the strategy that connects sales, marketing, and product teams to engage high-value enterprise accounts and drive qualified pipeline growth across Hypori’s commercial and regulated markets.
You’ll build and orchestrate personalized buyer journeys that combine digital, social, content, events, and executive engagement—aligning every campaign to specific buying groups and enterprise opportunities.
Responsibilities
ABM Strategy & Execution
- Design and execute 1:1, 1:few, and 1:many ABM programs targeting large regulated and mobile enterprises (e.g., DIB, finance, healthcare, energy, and critical infrastructure).
- Partner with sales, SDRs, and product marketing to define target account lists, ICPs, and segmentation strategies.
- Develop personalized messaging, creative, and content experiences for key personas and buying groups within priority accounts.
- Coordinate digital and offline ABM tactics—including targeted ads, social amplification, direct mail, executive outreach, and thought leadership content.
- Direct the ABM agency of record to drive campaign deliverables and deliver on targets.
Integrated Campaign Development
- Lead cross-channel integrated marketing campaigns from concept through launch, including messaging, content, media, events, and sales enablement.
- Align campaign narratives to Hypori’s portfolio themes (e.g., BYOD transformation, secure mobile productivity, virtual devices, virtual workspace security, and secure messaging).
- Collaborate with content, digital, and PR teams to ensure consistency across owned, earned, and paid media.
- Manage campaign calendars, workflows, and budgets to deliver on KPIs.
Analytics & Optimization
- Establish campaign goals and measure success through pipeline contribution, engagement, conversion, and ROI.
- Partner with RevOps to track performance at account and segment levels.
- Continuously test, optimize, and report on campaign elements—creative, offers, targeting, and channel mix.
Cross-Functional Collaboration
- Act as the connective tissue between marketing, sales, services, and product teams—ensuring full alignment around account goals and campaign execution.
- Support sales with account insights, plays, and custom enablement materials.
- Collaborate with agency and technology partners on ABM tools, advertising, and creative.
Qualifications
- 7+ years of experience in ABM, B2B demand generation, or integrated campaign management—preferably in enterprise mobility/technology or cybersecurity.
- Proven success with ABM platforms (6sense, Demandbase, Terminus, RollWorks, or equivalent) and marketing automation systems (HubSpot, Marketo, or Pardot).
- Deep understanding of enterprise buying cycles in regulated industries.
- Strong analytical mindset; comfortable with data, reporting, and attribution.
- Exceptional project management and cross-functional collaboration skills.
- Excellent storytelling and copywriting ability, with comfort developing creative briefs and campaign assets.
- Passion for innovation, emerging tech, and disruptive market positioning.
Preferred Qualifications
- Experience marketing to the Financial Services Industry, Regulated Sectors, Defense Industrial Base, federal agencies, or high-security enterprise customers.
- Familiarity with VMI, MDM, MAM, or secure mobility technologies.
- Background in pipeline acceleration and sales enablement programs.
- Experience working in high-growth B2B SaaS environments.
Pay Range
$150,000 - $170,000 (USD)
About Us
Hypori Inc. provides a generous benefits package for full-time employees that includes medical, dental, and vision insurance, parental leave, and life and disability packages. We also invest in our employees' futures by providing a 401(k) plan with employer-matching contributions that vest starting from your first day of employment. In addition to the base compensation, Hypori also offer a performance bonus, which is primarily contingent upon company-wide performance. We are dedicated to investing in the tools and skills required to be strong, collaborative colleagues and people managers to help build and retain a strong workforce.
Hypori is an Equal Employment and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, veteran status, or any other characteristic protected by law.
At Hypori, we are committed to creating and promoting an inclusive workplace that embraces differences and perspectives – making us a stronger, more successful company. In doing so, we are committed to providing reasonable accommodation to applicants with disabilities where appropriate. Applicants requiring reasonable accommodation for any part of the application or hiring process should contact [email protected] for assistance.
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