Market Expansion:
Public materials indicate a $360 million regional headquarters and automated distribution center in Fort Worth that will become the company’s sixth U.S. hub, extending coverage into the Dallas–Fort Worth region and the broader Southwest. Network depth beyond Chicago, Atlanta, Cleveland, Los Angeles, and New Jersey supports faster delivery coverage across the U.S.
Innovation-Driven Growth:
Filings and trade press describe an automated distribution buildout and active development of advanced robotic systems, signaling technology-led capacity scaling. This aligns with continued investment in automated distribution to prepare for higher volume.
Strong Hiring & Retention:
Job postings for a brand-new Fort Worth facility emphasize growth into a new regional headquarters, consistent with ramp-up activity. City documents tie the project to adding at least 250 full-time jobs over a multi-year build.