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Loansure is a data-and-technology company providing marketing services to mortgage lenders, especially consumer-direct lenders. It combines technology, analytics, homeowner data, and hands-on execution to help lenders generate demand, improve borrower conversations, and convert more loans. Its homeowner-first, lead-to-sale model seeks to help homeowners make informed mortgage decisions and measures performance through funded outcomes, offering an integrated mix of marketing, lead management, call intelligence, and sales enablement.