The SEO Content Creator produces SEO-focused content, ensures content readiness and quality, and collaborates on strategy and performance goals.

Lead strategic planning and client partnerships for franchise brands, executing integrated digital marketing strategies that align national objectives with local performance outcomes.

Own tracking, analytics, and BI across 40+ brands: lead GTM implementations, architect GA4, integrate GA4 into Power BI, build dashboards, implement first‑party data solutions (Meta CAPI, Enhanced Conversions), and ensure measurement accuracy and documentation.

Lead audience-first, full-funnel media strategy for enterprise and multi-unit clients. Design scalable cross-channel plans (search, social, programmatic, CTV), drive audience development and testing, enable closed-loop measurement, and advise clients and cross-functional teams to translate media into measurable local and brand outcomes.