<p>LinkSmart is an audience development platform that increases reader engagement and enables web publishers to direct reader audiences to the right content through the management and optimization of in-text links. Through LinkSmart’s unique tools and insights, publishers have access to the intelligence and control to make smarter, better performing audience development decisions. Founded and managed by publishing industry veterans, LinkSmart is based in Boulder, Colo. and is backed by leading technology venture capital firms&nbsp;<a href="http://www.foundrygroup.com/">Foundry Group</a>&nbsp;and&nbsp;<a href="http://costanoavc.com/">Costanoa Venture Capital</a>. For more information visit&nbsp;<a href="http://www.linksmart.com/">http://www.linksmart.com</a>.</p>