The Krazy Coupon Lady

The Krazy Coupon Lady is dedicated to solving the everyday challenges women face when it comes to wallet woes.

Co-founders Joanie Demer and Heather Wheeler launched Krazy Coupon Lady from their kitchen tables in 2009 committed to making it easy to shop smarter. By simplifying the world of couponing and deal hunting, The Krazy Coupon Lady (also known as KCL) quickly became the trusted money-saving destination helping millions of women stretch their budgets.

The Krazy Coupon Lady launched an app in 2015, which debuted as the #1 lifestyle app and in the top 10 best new apps (across all categories) in the Apple Store and garnered thousands of downloads from its loyal readers. Broadening their money-saving focus to offer a constant, best-of-web stream of deals, shopping tips, life hacks and how-tos, KCL expanded the ways they could help women spend smarter while cutting their budgets. KCL is the leading money-saving destination for over 5 million women every month.

KCL went from two moms blogging from their home computers to nearly 80 scrappy, relentless, and intentionally disruptive people working together to help make our readers’ lives easier.