Joy 101

Joy 101 is a wellness platform founded by Hoda Kotb that helps people build joyful habits and a resilient mindset. Its app provides personalized daily joy plans, research-backed tools, expert-led practices, feel-good courses, and live conversations. The company also creates community experiences through live Zooms, intimate retreats, and JoyFest, giving users practical ways to breathe, reset, and reconnect with themselves.