Plans and runs acquisition, customer growth, and retention campaigns end to end. Defines audiences, sequencing, channels, timelines, and campaign goals; tracks response, pipeline, retention, and expansion impact; adjusts campaigns based on performance data; briefs content and creative teams; and collaborates with global performance marketing to align regional activity and inform investment decisions.

Lead end-to-end recruitment for GTM and cross-functional roles globally: source, screen, manage pipelines, support offers, build scalable hiring practices, enable hiring managers, track metrics, and strengthen employer brand while embedding inclusive hiring and workforce planning.

Own end-to-end onboarding for complex enterprise ranching customers across multiple sites. Build rollout plans, manage executives and field teams, lead training and change management, resolve deployment issues, coordinate cross-functional partners, and optimize onboarding processes for scalable adoption. The role combines strategic stakeholder management with hands-on field work and requires regular travel to customer ranches.