Lead co-marketing programs with government agencies, conservation groups, universities, and associations. Plan and run email, digital, webinar, event, and advertising campaigns using CRM tools. Create partner-focused content, toolkits, and case studies; enable partners with joint messaging. Coordinate cross-functionally with sales, product marketing, and government affairs. Measure campaign performance, optimize engagement, and expand strategic partnership channels to drive awareness and adoption among ranchers.

Manage day-to-day inventory, stock allocation, and shipment planning. Coordinate with supply, warehouse, and transport teams to ensure accurate, on-time fulfillment. Maintain records, reconcile stock, track shipments, and identify process improvements to boost operational efficiency and compliance.

Lead end-to-end deployments of Halter on new ranches: train animals and operators, manage timelines, solve field problems, coordinate cross-functional teams, and set customers up for long-term success.