Teams at Fanatics

Owns go-to-market strategy and execution for the Fanatics App, including product launches, marketing calendars, positioning, messaging, creative briefs, customer education, and cross-channel campaigns. Partners with Product, Commercial, Brand, CRM, and Creative teams to drive awareness, downloads, feature adoption, and engagement. Uses customer insights and performance data to improve campaigns, while building scalable GTM playbooks and ensuring launch readiness.

Manages sportsbook risk across pricing, liabilities, customer activity, and error detection. Leads operational shifts, assigns tasks, monitors betting and risk metrics, troubleshoots trading systems, tests sportsbook features, documents issues, and supports process improvements. Collaborates with Product, Engineering, Marketing, Commercial, and Operations teams to improve the betting experience. Requires flexible evening, weekend, and holiday scheduling and regular travel.

Own Fanatics Casino’s promotional generosity strategy, budget allocation, and Return to Customer efficiency. Build flow-through models connecting promotional spend to player value, including casino and sportsbook cross-sell economics. Partner with Finance, CRM, Product, and Analytics to develop investment cases, monitor cohort and promotion performance, and optimize promotional strategy for sustainable growth.