Marketing Director, Digital Experience
Arrow Electronics, Inc.
Greater Denver Area
1 week ago
The Marketing Director, Digital Experience is responsible for leading a team of strategists and technologists to create digital prominence of Arrow ECS web properties (both on and off domain) to enable a seamless, personalized and engaging digital experience for all Arrow constituents to deliver a consistent voice, value proposition and brand positioning. In addition, this role is responsible for the overall marketing performance management to maximize return on the company’s marketing investment, while ensuring high levels of marketing effectiveness and efficiency. This leader will manage the company’s marketing development funds (MDF), marketing processes, executive dashboard development and measurement. Additionally, they will design, develop, and implement marketing processes and tools including marketing automation, develop and lead a quarterly marketing planning cadence and marketing playbook, and drive the adoption of common marketing processes, language and quality standards. The ideal candidate is a solution-oriented leader and innovator with an extensive experience setting an overarching digital strategy while driving accountability from cross-functional teams. This candidate should be an effective communicator and problem-solver, able to track results, analyze trends, and pivot as necessary to achieve greater results.