“We have built out a platform connecting doctors, insurance companies, our pharmacies, and the patient, and that solves many of the deep coordination issues between these parties ― issues that often lead to patients not getting the medications they need,” Jamie Karraker told Built In Colorado.
Though they get modified every once in a while, the contents of the marketing playbook remain relatively steadfast. But with innovation as a cornerstone of the tech industry, even marketers are bound to come up with creative ways to connect with customers, tell their brand’s stories and drive sales.
Catherine Allegra founded her company in 1991, when faxing was the next big thing in technology. Since then, technology has evolved and so too has Allegra and her company. We spoke to her about her company's growth and her vision for the future.
