Though they get modified every once in a while, the contents of the marketing playbook remain relatively steadfast. But with innovation as a cornerstone of the tech industry, even marketers are bound to come up with creative ways to connect with customers, tell their brand’s stories and drive sales.
Catherine Allegra founded her company in 1991, when faxing was the next big thing in technology. Since then, technology has evolved and so too has Allegra and her company. We spoke to her about her company's growth and her vision for the future.
