Cabinet Raises $2.6M for Its Executive Assistant Software Platform

The fledgling startup plans to hire five employees, preferably in the Denver area.
Written by Jeff Rumage
September 22, 2021Updated: September 23, 2021
Cabinet CEO Julia Leibowitz, left, is pictured with CTO Evan Kesten.
Cabinet CEO Julia Leibowitz, left, is pictured with CTO Evan Kesten. | photo: cabinet

Julia Leibowitz was busy at work one day when inspiration struck.

Leibowitz, who was working as an executive assistant at the time, realized that she and the other 10 million executive assistants in the U.S. needed software that would help them streamline their workflow, with features that would assist with scheduling and task management.

“As the job grew, I began to juggle a wide variety of responsibilities, from scheduling to travel to events to financial reporting and marketing functions — but the administrative parts of my job never went away” she told Built In. “I dreamt of a software that would enable me to stay organized, to get more done and ultimately support my colleagues better.”

Leibowitz went on to get a MBA at Cornell Tech, where she met her future co-founder and CTO Evan Kesten.

They launched Cabinet in 2018. On Wednesday, the company announced it had raised $2.6 million in investor funding.

Cabinet started as an online community of executive assistants that could share tips of the executive assistant trade, such as hotel and software recommendations.

In February of 2021, Cabinet released its software, with a flagship scheduling tool that sits on top of existing company calendars like Outlook and Google Calendar.

“Executive assistants exist to free up the time of the most expensive resources in an organization: executives,” Leibowitz said. “But if assistants don’t have the software or context they need, it’s very challenging to drive efficiency.”

Cabinet was selected as a startup member in Techstars NYC Accelerator in 2020. The company’s pre-seed investment came in July of 2020 from Parade Ventures, Techstars, Heroic Ventures, The Fund and angel investors.

Cabinet’s new infusion of funding will help the company hire more employees and market its software. Harlem Capital led the most recent round, followed by Good Friends Capital and participation by earlier investor Parade Ventures.

With the latest round of funding, Leibowitz expects to expand the team from three employees to eight by the end of the year. She anticipates the engineering positions will be remote hires, but she is looking for her new hires in sales and marketing to be based in Denver.

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