We’re living in an increasingly data-driven world, so it’s more important than ever for businesses to utilize Big Data to their advantage. But when it comes to collecting, aggregating, organizing and actually understanding that data, many businesses fall short.
In Colorado, we’ve seen a surge of businesses creating platforms that help both consumers and businesses access and analyze the information around them.
At NextHealth Technologies, they’re using the power of Big Data to help healthcare providers better understand plan members, their behaviors and their needs in order to improve outcomes and reduce costs and inefficiencies for everyone. Through their predictive and prescriptive analytics platforms, this Denver-based healthtech firm is helping solve one of the most pressing issues facing our healthcare system today: costs.
Centennial-based RevGen Partners understand that, in order to achieve long-term success, businesses have to look at the whole picture — from people to processes to technology. They work with businesses to help them manage and analyze their data so they can make smarter, better and faster decisions.
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Wiland, Inc. is a leading marketing intelligence company that’s helping businesses across every industry obtain powerful insights that drive targeted, customer-centric marketing strategies. By combining actionable intelligence with access to a highly responsive customer pool, this Niwot-based startup is working to change the way businesses invest their marketing dollars.
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Big Data isn’t just being used to help businesses make better decisions. At Travel Recon, it's also helping travelers. The company's platform aggregates data from a variety of international travel sources — including their own community members — to provide travelers with accessible, accurate intelligence that enables them to make smarter and safer travel plans.
This Boulder startup is currently focused on developing its CipherSensor, a non-invasive medical monitoring technology that uses massive databases and machine learning to provide more accurate predictions and diagnoses in emergency rooms, critical care units, and even on the military battlefield. Using their Big Data technology, Flashback Technologies believes they can save lives and substantially reduce trauma-related patient care costs.
DN2K stands for “data into knowledge,” which perfectly sums up the critical Big Data conundrum: What good is all that data if you can’t turn it into actionable knowledge? Their cloud-based platform provides such a solution for businesses in agriculture and other verticals by collecting data from any device, filtering it for “good data,” and organizing it into useful graphs and visuals that help businesses make better decisions.
Flaik is marrying Big Data with an industry near and dear to Coloradans’ hearts: the ski industry. With over 1.5 million students and instructors tracked since launch, their unique analytics platform enables ski resorts and schools to collect and analyze data in real time in order to increase customer engagement, satisfaction and instructor accountability, and improve operational efficiency.
Photos via featured companies, social media and Shutterstock.
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