With five different gyms on every corner and a seemingly endless expanse to explore, how we choose to stay fit is a big part of many Coloradans' identities. And it shows in our tech communities, too.
It only makes sense there would be a handful of fitness-focused startups in Colorado. As the days get warmer and we start to sweat, we also start thinking about the best ways to get our sweat on. Here are some cool local companies designing software and developing services to help you (or your team) get into better shape.
Top Fitness Companies in Colorado
- Zen Planner
A product of Peaksware, Boulder’s TrainingPeaks develops software to help athletes and coaches train smarter, better, faster, stronger — no Kanye required. With TrainingPeaks, athletes can plan their training, track workouts and measure their progress. It’s especially designed for endurance athletes, like marathoners or triathletes. And their “coach edition” allows coaches to provide feedback directly to athletes after making them run the modern-day gauntlet.
If you’ve ever been to a gym that has you reserve your space in a group class online, it was probably powered by Zen Planner. The Littleton company makes software for gyms, Pilates studios and other fitness centers to help with scheduling and membership planning. They’ll even customize the product to match the gym’s branding and meet their specific needs. Pretty sweet.
Denver’s Thrivepass connects companies who want to boost their wellness programs with vendors like gyms and yoga studios. Companies let their employees create a “wellness savings account,” which they can then redeem at places like Movement Climbing + Fitness, aka that place your coworker credits for his massive guns (and chalky hands.)
TrueCoach unveiled a new look last year. After three years as Fitbot, the fitness tech company not only shed its startup name for one that better reflected its mission but also flexed its tech muscle in announcing a new iOS app. The Boulder-based company provides tools to help fitness trainers cut through excess business work so that they can focus more on their clients. In addition to push notifications, the app also includes a new feature in the coach-to-client payment service. Never one to stagnate, the company heads into 2019 with plans to release an Android version and an application just for coaches.
Okay, so as the child company of major lifestyle brand Gaiam, Gaia in Louisville isn’t technically a startup. But their video streaming platform and online community require some serious tech in order to make sure everything runs smoothly. The “Netflix for mindful living” has tons of yoga videos with flows led by big names like Mary Clare Sweet and Andrea Marcum. There are even flows designed specifically for kids, so you can sweat with your little ones before naptime.
Anyone who’s volunteered to coach little league or manage club volleyball knows that communicating with players can become a logistical migraine. That’s where TeamSnap steps up to the plate. The company's free iPhone, iPad and Android app is a lifesaver for all of your scheduling, messaging and payment woes. But don’t take our word for it: TeamSnap’s $25 million round of funding in January speaks for itself.
One of the most exciting corners of the Internet of Things is the development of smart, wearable devices built to improve the efficacy of your workouts. Stryd is the maker of a power meter worn on the foot that corrals data about things like efficiency, power and overall speed during running exercises. It provides insights and improvements so you can run in, well, stride.
Living an active lifestyle is more than just playing a sport. It’s about regularly getting up off your couch, doing new activities in your city and the sense of discovery that comes along with it. Tech is also helping broaden the boundaries of these urban backyards, with sites like Fitt serving as a city guide to hip workout spots, outdoor escapades, fitness clubs, healthy restaurant circuits and community events.