What happens when one of Colorado’s largest corporations teams up with one of the state’s smallest video production houses? They go to the Super Bowl.
Elevation Digital was an unconventional choice to film the spot, and the production house only has five employees in an office in Denver. Originally, the video was only slated to be shown online, but after seeing what Elevation Digital had came up with, Arrow decided to put some money behind it.
“To have that sort of validation from a big corporation is a huge feather in our cap," Chris Lewis, Director of Creative a Elevation Digital said. "For guys in our industry, having an ad run in the Super Bowl is like, well, going to the Super Bowl.”
To film the spot, Elevation scoured the world looking for a Lego specialist — which is, apparently, a thing. They finally landed on a guy from Brazil who they flew to Colorado. After four sleepless nights of building, they had a Lego machine that could make and shoot a paper airplane. In total, the process took over 4,000 Legos, at a cost of over $2,000, and 500 sheets of paper to make the airplanes.
“We couldn’t be happier that a huge Colorado company took a chance on a little Colorado company," Lewis said. "We’re Colorado proud.”