Leads bike computer hardware products from concept through commercialization, defining strategy, requirements, positioning, go-to-market plans, and lifecycle management. Partners with Engineering, Industrial Design, Sales, Marketing, and external customers; supports technical selling, training, product education, demand planning, reporting, and profitability analysis. Requires strong product development, marketing, negotiation, communication, and technical skills, with domestic and international travel up to 40% and customer-facing bicycle demonstrations.