Top Software Marketing Jobs in CO

Manages event marketing strategy and execution for trade shows, product launches, webinars, and hosted events. Responsibilities include planning logistics, coordinating internal and external partners, supporting sales and content teams, managing event communications and production schedules, tracking ROI and MQLs, overseeing onsite activations, and evaluating event performance. The role also supports brand representation, customer advocacy, pipeline generation, and continuous process improvement across virtual, hybrid, and international events.

Lead global field and partner marketing to drive Sales-Led Growth (SLG) and partner-sourced pipeline. Own regional GTM strategy, ABM, mid-to-bottom funnel demand, partner co-marketing with AI ecosystems, PLG-to-SLG monetization, sales alignment, events, and scaling a multi-disciplinary global marketing team tied to pipeline outcomes.

Lead Deepgram's demand-generation function end-to-end: set strategy, build an AI-native repeatable demand system, run integrated performance campaigns (paid, web, events, field), partner with Sales and RevOps to convert leads to revenue, hire and grow a high-performing team, and establish attribution and reporting that ties spend to pipeline and revenue.

Lead global content strategy and manage the content calendar across blogs, case studies, whitepapers, email, social, and web. Create and optimize SEO-driven content, coordinate promotions, measure performance, and iterate. Collaborate with Product, Sales, Sales Enablement, and regional teams to align product positioning and thought leadership. Conduct market/competitor research and support client-facing materials and training.

Own end-to-end strategy, planning, execution, and reporting for Motive's flagship user conference and internal events. Lead agency and vendor partners, manage budgets, contracts, run-of-show, and onsite operations. Partner cross-functionally with marketing, sales, product, finance, legal, and people teams. Support executive prep, drive attendee experience improvements, and deliver post-event insights tied to pipeline and engagement.

Lead and scale analyst relations strategy to drive analyst engagement and favorable placements. Build relationships with major analyst firms, prepare executive briefings, manage evaluations (e.g., Gartner, Forrester, IDC), turn analyst feedback into actionable messaging/product recommendations, enable sales with analyst insights, and measure program impact.

Manage day-to-day lead routing, qualification, and CRM data quality in Microsoft Dynamics 365. Support campaign capture, attribution, tracking, reporting, and analysis. Collaborate with Marketing, Business Development, IT, and offshore teams to improve lead processes, implement CRM enhancements, and document operational procedures.

Lead product marketing for Applied's carrier-facing portfolio: set strategy, positioning, brand architecture, launches, and GTM. Build and lead a PMM team, drive market/competitive intelligence, win/loss research, partner cross-functionally with Product, Sales, and Marketing, and report PMM-influenced metrics while championing AI-enabled tooling.

Lead and scale B2B paid acquisition across Commercial, Education, and Enterprise. Own full-funnel media strategy, campaign execution, forecasting, measurement, attribution, experimentation, and cross-functional alignment. Manage 1-2 specialists and contractors while driving performance against CAC, LTV, pipeline, and revenue goals.

Execute on-page SEO, content optimization, and AI/AEO initiatives across a large site. Monitor site health with SEO tools, perform content audits, fix basic technical issues, publish SEO content, and support marketing teams with keyword and competitor research to improve search and AI discoverability.

Lead global public relations strategy and a PR team to enhance Qualtrics' brand and thought leadership. Manage media relations, crisis communications, agency partnerships, events, content and PR analytics. Collaborate with executives and cross-functional teams to align messaging, report media impact, and drive reputation growth.