Top Software Marketing Jobs in CO

Develop and execute account-based marketing programs for strategic B2B accounts. Create personalized, multi-channel campaigns, partner with Sales to prioritize accounts and buying groups, generate and accelerate pipeline, analyze engagement and revenue results, and optimize through experimentation. Build scalable ABM playbooks and apply generative AI responsibly to research, personalization, campaign development, and analysis while validating outputs and protecting sensitive data.

Lead SoFi Plus member acquisition strategy, segmentation, channel growth, placement optimization, performance measurement, and launch execution. Size market opportunities, define value propositions, identify growth opportunities, build reporting frameworks, coordinate cross-functional dependencies, and provide executive updates. Partner with Product, Marketing, Data Science, Design, Engineering, Operations, Legal, and Compliance to launch initiatives and improve measurable business outcomes.

The Marketing Manager will strategize and execute regional marketing initiatives, manage events, and collaborate across teams to enhance brand visibility and customer engagement in the Americas.

Manage a team of 3–5 technical writers to create and maintain public product documentation (APIs, SDKs, developer and security tools). Partner with Product and Engineering, research via product experimentation and code review, interview SMEs, and improve documentation standards and processes with the community.

Lead identification, testing, and scaling of new paid channels (streaming TV, programmatic, paid social, YouTube). Design incrementality/holdout tests with BI, own attribution and reporting, build channel playbooks, optimize conversion signal passback, drive creative testing and briefs, manage platform partnerships, and recommend budget/investment decisions to senior stakeholders.

The Director of Marketing Analytics will lead marketing analytics strategy, managing a team to optimize acquisition and retention through data-led insights and A/B testing.

Lead go-to-market strategy for Third Party Risk Management (TPRM) and Operational Risk Management (ORM) products. Own positioning, messaging, pricing, analyst relations, competitive intelligence, and market opportunity analysis. Partner cross-functionally with product, sales, marketing, and executive teams to drive launches and articulate long-term strategic direction.

Leads the marketing operations function, team, martech roadmap, lead management, CRM integrations, data architecture, campaign attribution, reporting infrastructure, and vendor governance. Partners with Revenue Operations, Analytics, IT, and Finance to maintain reliable GTM data flows, improve data quality, and support scalable revenue growth. Manages technical professionals and leads technology transformation and re-platforming initiatives.

Own end-to-end B2B demand generation, including integrated campaigns, ABM, email nurture, organic social, website initiatives, conversion optimization, and performance reporting. Partner with Sales, Product Marketing, Customer Success, agencies, design, and product teams to generate measurable pipeline. The role requires strategic planning, hands-on execution, data-driven optimization, strong writing, and management of multiple concurrent programs, with emphasis on SaaS, technical audiences, open source, and product-led growth.

Build and lead Accuris’s customer growth marketing capability, driving adoption, upsell, cross-sell, account expansion, pipeline, and ARR. Responsibilities include segmenting the installed base, identifying expansion opportunities, launching targeted campaigns, developing propensity and whitespace models, enabling Sales and Customer Success, improving product adoption, and connecting marketing activity to revenue outcomes. The role establishes scalable customer growth plays and operating processes while executing campaigns rapidly.