Top Software Marketing Jobs in CO

Develop and optimize full-funnel, multi-channel demand generation campaigns that generate pipeline, accelerate deals, and support cross-sell and upsell opportunities. Partner with product marketing, sales development, content, product, field, partner marketing, and analytics teams. Build lead-nurturing programs, align assets to buyer stages, monitor conversion and ROI metrics, and create dashboards to optimize campaign performance.

Leads Samsara’s executive communications program, serving as a trusted counselor and thought partner to the CEO. Responsibilities include shaping executive messaging and narrative strategy, creating presentations, videos, long-form content, employee and customer communications, and social media, while managing CEO preparation and delivery across audiences and channels. The role also integrates AI tools into research, content development, organization, and workflow management, and partners with communications, marketing, investor relations, and cross-functional leaders.

Leads Pluralsight’s global growth and digital marketing engine for new-logo acquisition and customer expansion. Responsibilities include managing a 7-figure budget, driving pipeline and revenue through paid, lifecycle, ABM, and multi-channel programs, overseeing media agencies, measuring full-funnel performance, forecasting spend, and building scalable campaign playbooks. The role also leads and develops teams across paid media, lifecycle marketing, and digital campaign execution while improving operating models and cross-functional processes.

Manage Farren’s social channels, community engagement, coach collaborations, publishing calendar, reactive content, and creator relationships. Create and edit short-form video, secure content usage rights, track channel performance, and provide weekly insights. The role requires authentic fitness knowledge, strong athlete-focused writing, fast execution, organizational skills, and comfort working in an ambiguous early-stage startup environment.

Manage affiliate marketing partnerships and drive partner growth across North America. Lead and develop associates, negotiate commercial agreements, oversee partner contracts and compliance, analyze performance data, and report results to marketing stakeholders. Identify growth opportunities, improve affiliate platforms and reporting, contribute regional market insights, support marketing strategy, and represent the company at partner events.

Leads paid search strategy and execution for higher education clients across Google and Microsoft Ads. Owns budgets, forecasting, campaign optimization, bidding, audience strategy, testing, attribution, conversion tracking, reporting, and enrollment-focused KPIs such as CPL, CPE, and CPS. Partners with analytics and operations teams, advises clients, identifies growth opportunities, and drives adoption of automation and AI-powered advertising features.

Own GitLab’s competitive positioning for AI and agentic software development. Analyze competitors and market signals, shape product roadmap recommendations, develop sales and executive enablement assets, lead displacement campaigns, and brief analysts, investors, and executives. Establish thought leadership, define competitive narratives, measure win-rate impact, and elevate competitive marketing practices across the team.

Own the global marketing strategy for HiBob’s technology partner ecosystem and marketplace. Develop joint positioning, integrated demand-generation programs, regional activation, partner segmentation, and investment frameworks. Collaborate with Product, Sales, Partner Management, and Marketing teams to drive adoption, pipeline, revenue, and customer value. Measure performance using engagement, pipeline, ROI, and integration adoption data, while building scalable global playbooks and communicating recommendations to executives.

Develop and execute account-specific B2B marketing strategies and multichannel campaigns for key Manheim clients. Build client relationships, manage budgets, analyze campaign and account data, monitor KPIs, communicate performance insights, and recommend growth opportunities. Collaborate with Sales, Operations, Data Analytics, Field Marketing, and Corporate Marketing to deliver customized client experiences and improve retention, revenue, and campaign ROI.

Own the affiliate marketing channel end to end, including partner recruitment, budget allocation, forecasting, tracking, attribution, optimization, compliance, fraud auditing, and ROI management. Lead affiliate specialists and contractors while collaborating with Analytics, Finance, Provider Success, and executive stakeholders. Grow high-quality publisher relationships, improve patient acquisition outcomes, and develop scalable channel operations through data-driven decisions and automation.