Top Software Marketing Jobs in CO

Manage and improve the company website as a brand, customer-experience, and demand-generation channel. Responsibilities include website publishing and governance, SEO execution, landing-page and conversion-path optimization, performance reporting, accessibility, and coordinating digital experiences with marketing teams. The role uses analytics and customer behavior data to improve navigation, content effectiveness, search visibility, and conversions while managing website priorities and publishing workflows.

Develops and coordinates integrated, multichannel marketing campaigns for government and commercial audiences. Creates campaign briefs, manages calendars, budgets, approvals, vendors, and cross-functional execution. Partners with sales and business development on lead capture, qualification, nurturing, and follow-up. Tracks engagement, pipeline, revenue contribution, and ROI, using performance data to optimize targeting, messaging, channels, and investment. Helps establish repeatable campaign playbooks and operating standards.

Lead Vantor’s enterprise marketing events strategy across government, defense, intelligence, commercial, and partner audiences. Own event portfolio selection, investment, executive and stakeholder engagement, brand experience, cross-functional integration, measurement, KPIs, budgets, and commercial outcomes. Strengthen event operations and standards while translating complex spatial-intelligence capabilities into compelling live experiences.

Leads and builds Donorbox’s product marketing function, owning positioning, messaging, product-led growth, launches, enablement, competitive intelligence, and performance measurement. Partners with Product, Sales, Customer Success, and Marketing to drive acquisition, conversion, retention, and expansion. Manages one direct report, establishes scalable processes and KPIs, influences roadmap priorities, and presents data-driven insights to executive leadership.

The Content Marketing Manager will lead content planning and production across blogs, email, SEO, AI-driven search, and organic social channels. Responsibilities include managing editorial calendars, creating data-rich and customer-focused content, owning the Inventory Insider newsletter, optimizing channel performance, developing AI-assisted workflows, and managing agencies and freelancers. The role collaborates with data, demand generation, and product marketing teams on research, campaigns, and product initiatives.

Lead go-to-market strategy for Sprout Social’s AI portfolio, including the Trellis AI agent. Develop enterprise launch playbooks, positioning, executive messaging, campaigns, and enablement programs. Analyze market and competitive dynamics, influence product roadmaps, improve launch processes, and partner with Product, Sales, Revenue, Brand, and executive leadership to drive adoption, revenue growth, deal expansion, and category leadership. The role also mentors marketing team members and operates with substantial autonomy.

Own Rubrik’s customer story and CXO Visionaries programs from recruitment and discovery through content production, events, awards, and executive engagement. Develop technically grounded customer narratives, manage editorial workflows and external vendors, track story impact, and partner with sales, PR, product, engineering, alliances, and events teams. Build scalable processes and quality standards while translating cybersecurity and data resilience outcomes into compelling proof points for senior business and technology audiences.

Coordinates field, event, and partner marketing programs, including trade shows, conferences, webinars, regional events, sponsorships, and co-marketing campaigns. Manages stakeholders, vendors, venues, budgets, logistics, communications, and on-site execution. Supports marketing reporting and metrics covering registrations, attendance, campaigns, and events while collaborating with sales, finance, legal, and external partners.

Plan, execute, and optimize multi-channel B2B demand generation and ABM campaigns for the mid-market segment. Partner with content, product marketing, marketing operations, sales, and analytics teams to align targeting, messaging, enablement, and pipeline goals. Manage webinars, sales plays, direct mail, and other channels; monitor performance, conduct testing, optimize spend, maintain reporting, and translate campaign data into actionable recommendations. Use AI tools to improve personalization and execution.

Manages Vertafore’s Networks & Associations Program by coordinating partnership agreements, maintaining Salesforce and Excel data, supporting industry events, executing Marketo campaigns, developing marketing resources, and enabling sales teams. The role builds relationships with industry associations, coordinates webinars and communications, tracks program metrics, supports lead generation, and presents industry association updates to stakeholders and executives.

Create technical content, videos, demos, presentations, and product walkthroughs showcasing GitLab’s DevSecOps and AI agent capabilities. Engage developers, customers, sales teams, and online communities through webinars, events, forums, Discord, and social platforms. Answer technical questions, deliver analyst briefings, research the developer tools landscape, test new features, and provide product feedback. The role is remote, supports U.S. and Canadian time zones, and requires up to 20% travel.

Lead Skillsoft’s analyst relations strategy, building relationships with Gartner, IDC, Forrester, and other industry analysts. Plan briefings and engagement programs, develop messaging and executive materials, coordinate cross-functional stakeholders, manage inquiries and RFPs, monitor analyst coverage and sentiment, and use competitive intelligence to guide product, marketing, and go-to-market strategy. Drive positioning in analyst evaluations, amplify endorsements across marketing and sales channels, and track program KPIs.