Top Software Marketing Jobs in CO

Own patient-focused product marketing across the acquisition, activation, and retention journey. Develop customer insights, positioning, messaging, launch narratives, and go-to-market strategies in partnership with Growth, Lifecycle, Product, Research, and Creative teams. Identify funnel opportunities, run experiments, reduce patient friction, and influence product development. The role requires measurable business impact, strong strategic writing, consumer marketing expertise, and experience operating in regulated or constrained categories.

Lead product marketing for Headway’s provider experience, including provider research, positioning, messaging, go-to-market strategy, channel planning, and product launches. Partner cross-functionally with Product, Design, Lifecycle Marketing, Research, Creative, Growth, Enablement, and Customer Success to drive provider adoption, engagement, retention, and trust. Influence product strategy, identify growth opportunities, and develop frameworks that help teams communicate product value consistently.

Own provider growth product marketing strategy, positioning, messaging, and go-to-market execution. Drive provider acquisition, activation, and early engagement through customer insight, integrated channel planning, and cross-functional collaboration. Equip Growth, Sales, Enablement, and Customer Success teams with messaging frameworks and tools while influencing Product and Growth decisions. Identify high-impact opportunities and use AI to improve marketing workflows and team effectiveness.

Own KPA’s company-wide demand generation strategy, pipeline targets, budget, forecasting, attribution, and marketing technology roadmap. Build scalable go-to-market, account-based, expansion, AI, and measurement programs while partnering with Sales, Product, Client Success, and Revenue Operations. Lead the demand team and agencies, establish funnel governance, present performance to executives and the board, and develop the organization and capabilities needed for long-term growth.

Owns organic social media strategy, content calendars, publishing, and performance reporting across Commerce, BigCommerce, Feedonomics, and Makeswift. Creates written, visual, and short-form video content for multiple platforms, supports executive social accounts, manages employee advocacy, covers live events, monitors emerging channels, and maintains brand safety. Partners with marketing, creative, PR, and communications teams while using analytics to optimize engagement and business impact.

Develops strategic brand copy across web, advertising, email, video, social, product, and internal channels. The role owns copy from concept through final production, strengthens brand voice, collaborates with creative, marketing, legal, product, and underwriting teams, and supports campaigns that build awareness, educate homeowners, and generate leads. The writer will research consumer finance and home equity, use AI thoughtfully, present creative concepts, and align work with brand and creative direction.

Own product and feature launches, positioning, messaging, go-to-market plans, sales enablement, and technical content. Develop collateral, case studies, thought leadership, vertical-specific messaging, and customer proof points for technical and executive audiences. Collaborate with product, engineering, sales, and design teams while tracking launch adoption, share of voice, and pipeline impact.

Leads employee communications and employer branding at Pluralsight. Partners with executives on messaging for organizational change, writes and publishes internal communications, develops the employer value proposition, manages reputation and employee advocacy channels, and converts engagement insights into communication plans. The role also coaches communications professionals and uses generative AI with appropriate human oversight.

Owner of the marketing technology stack for Alfred Music and MakeMusic. Serve as HubSpot system administrator, manage data architecture, campaign attribution, integrations, lead scoring, and reporting. Build dashboards in BI tools, reconcile analytics across GA4 and HubSpot, run A/B tests, support multi-channel campaigns, streamline processes, and communicate performance insights to marketing, sales, and leadership.

Lead and scale organic growth across SEO, AEO, and CRO. Own multi-year strategy, experimentation, site architecture, and measurement. Partner with Engineering, Product, and Design to improve discoverability and conversions, ensure HIPAA/WCAG compliance, manage P&L, recruit and mentor teams, and drive revenue through AI-native discovery and conversion optimization.

Edit and produce high-volume short-form videos for social media, paid advertising, product promotions, and digital experiences. Repurpose existing footage, create motion graphics and animations, optimize content for platform-specific formats, and iterate based on performance data and feedback. Collaborate with marketing, brand, design, and video teams while maintaining organized assets and brand consistency. Provide shoot guidance and contribute creative concepts, hooks, and formats for giveaway, membership, and commerce-focused content.

Owns end-to-end email marketing production in HubSpot, including campaign building, audience segmentation, workflow nurtures, A/B testing, scheduling, approvals, quality assurance, and performance analysis. The role manages the email calendar, organizes marketing assets, creates basic Canva graphics, supports inbox responses, and applies privacy and email best practices. It requires collaboration across teams and time zones, strong proofreading, project management, and the ability to turn campaign briefs into polished emails.