Top Software Marketing Jobs in CO

Analyze organic search and AI discovery performance, conduct keyword and competitor research, identify content and technical SEO opportunities, and translate findings into prioritized actions. Create SEO briefs, support on-page and technical improvements, collaborate with content, web, and marketing teams, and measure effects on visibility, conversions, pipeline, and revenue. Monitor AI-generated answers, citations, rankings, and positioning to improve Apryse’s developer-focused search presence.

Manage day-to-day lead routing, qualification, and CRM data quality in Microsoft Dynamics 365. Support campaign capture, attribution, tracking, reporting, and analysis. Collaborate with Marketing, Business Development, IT, and offshore teams to improve lead processes, implement CRM enhancements, and document operational procedures.

Lead strategy and execution of an omni-channel lifecycle program for 2M+ monthly users across email, push, in-app, and web. Own Braze integration, lifecycle roadmap, calendar, reporting, AI-driven automation, and cross-functional delivery while hiring and managing a lifecycle team to improve activation, retention, and LTV.

Leads SentiLink’s B2B marketing organization, strategy, team development, pipeline generation, integrated campaigns, brand and digital growth, enterprise account programs, events, and marketing measurement. Partners with Sales, Product, Data Science, Revenue Operations, and executives to drive qualified pipeline, conversion, revenue, and ARR growth.

Own go-to-market strategy and product-led growth initiatives for AI-powered SaaS products. Develop launch plans, positioning, messaging, customer acquisition strategies, sales enablement, and campaigns. Use customer insights and data to refine product and marketing strategy, influence roadmap decisions, and identify market opportunities. Collaborate cross-functionally with product, sales, demand generation, communications, content, lifecycle, channel, and partnership teams to drive awareness, adoption, and revenue growth.

Leads technical storytelling and executive advocacy for Datadog, creating event programs, presentations, demos, blogs, webinars, documentation, and other content. Partners with product and engineering leaders, coaches executives on public communication, represents Datadog at technical events, collaborates with organizers and customers, and provides product feedback. The role requires extensive software development or SRE experience, senior technical leadership, content creation, public speaking, coaching, and conference experience.

Own day-to-day marketing execution with an emphasis on content and product storytelling. Translate complex technical concepts into credible content for technical, business, and executive audiences. Create blogs, thought leadership, customer stories, campaigns, emails, landing pages, social content, presentations, and webinar materials. Manage marketing channels, support industry events, coordinate communications, and use AI and automation thoughtfully to improve efficiency. The role requires independent project ownership and close collaboration with leaders, engineers, customers, and marketing partners.

Lead GitLab’s talent brand strategy and employer value proposition across the candidate journey. Develop integrated recruitment marketing campaigns, editorial content, recruiter resources, events, and scalable content systems. Partner with Talent Acquisition, Marketing, Communications, and business leaders to support hiring priorities and improve candidate experiences. Use performance data, audience insights, feedback, and market trends to evaluate campaigns, guide priorities, and increase candidate engagement and conversion.

Execute localized CRM promotional and lifecycle campaigns for Spanish-speaking customers across the USA and Canada. Responsibilities include creating communications and offer pages, building and testing email, in-app, and push campaigns, proofreading content, maintaining CMS content, ensuring regulatory and brand compliance, and collaborating with stakeholders to improve customer retention and loyalty.

Own KPA’s B2B demand generation engine across paid, owned, automated, omnichannel, and account-based programs. Manage campaigns, media budgets, HubSpot automation, nurture architecture, AI workflows, attribution, dashboards, testing, and funnel optimization. Partner with Sales, Marketing Operations, Revenue Operations, Finance, and Client Success to improve qualified pipeline, conversion rates, and cost per opportunity. This hands-on individual contributor also manages agencies, target-account programs, and marketing technology integrations.