Top Software Marketing Jobs in CO

Lead lifecycle strategy for Upstart's Personal and Small Dollar Loans, manage a team of Lifecycle Marketers, design and optimize customer journeys using segmentation, experimentation, personalization and AI, partner cross-functionally, forecast revenue, analyze funnel performance, and improve lifecycle operations and orchestration at scale.

Own strategy and performance of multi-channel lifecycle programs for prior personal loan applicants (email, SMS, push, ringless voicemail). Design, launch, and optimize journeys to increase re-engagement, funded loans, and revenue. Analyze funnel performance, test segmentation and AI decisioning, and build scalable campaigns in Iterable with cross-functional partners.

Lead execution of social media, PR, and internal communications. Manage community engagement, social listening, content publishing, KPI tracking, byline and award submissions, employee advocacy, and executive updates. Collaborate with cross-functional teams and PR agency, maintain brand consistency, and introduce AI-driven communications efficiencies.

Lead editorial strategy and the company blog to drive top-of-funnel growth. Pitch, write, and edit product-focused content; build and manage an editorial roadmap and calendar; collaborate with Product Marketing, Growth, and Product teams; optimize content for search and AI/LLM answers (GEO); coordinate contributors and approvals; use performance data to inform and optimize content.

Lead go-to-market strategy for Third Party Risk Management (TPRM) and Operational Risk Management (ORM) products. Own positioning, messaging, pricing, analyst relations, competitive intelligence, and market opportunity analysis. Partner cross-functionally with product, sales, marketing, and executive teams to drive launches and articulate long-term strategic direction.

Own lifecycle communications strategy for prospects, build and optimize automated email journeys, execute campaigns end-to-end (copy, segmentation, QA, testing, launch), collaborate cross-functionally, use data to drive improvements in engagement and funnel progression, and act as the email marketing SME for best practices and deliverability.

The Senior Marketing Operations Manager will oversee the implementation of AI in marketing processes, manage AI projects, design governance frameworks, and foster adoption of AI capabilities across teams.

The Sr. Partner Marketing Manager will develop and execute marketing campaigns for partners, drive revenue growth, and enhance partner communication and enablement, ensuring alignment with company objectives.

The Senior ABX Manager will design and execute account-based marketing programs for strategic accounts, collaborating with sales to drive engagement and revenue.

The Personalization Manager will develop testing and personalization strategies, oversee CRO platforms, evaluate campaign effectiveness, and ensure compliance with data protection standards.

The Director of Internal Communications will lead the internal communications team to enhance employee engagement, culture, and communication strategies, partnering with executives and ensuring impactful organizational communication amidst growth.