Top Software Marketing Jobs in CO

Creates accurate, practical technical content for developers, including tutorials, how-to guides, code-led articles, and integration resources. Translates product capabilities and technical concepts into clear content, improves discoverability across search and AI channels, and collaborates with engineering, product, documentation, and subject-matter experts to verify technical accuracy. The role also supports broader marketing deliverables and adapts content for different audiences and buyer-journey stages.

Leads GitLab’s global social media function, owning strategy, budget, tooling, team development, agencies, and performance. Oversees organic and paid social, YouTube programming, campaigns, employee advocacy, creator and influencer programs, executive social presence, community engagement, measurement, and issue response. Partners across marketing, communications, product, sales, talent acquisition, and engineering in a distributed environment while using insights and AI tools to improve business impact.

Create and rapidly test performance-driven video content for social gaming campaigns. Develop hooks, concepts, scripts, gameplay edits, creator footage, and AI-generated assets; analyze metrics such as hold rate, watch time, and click-through rate; iterate winning concepts across Meta, TikTok, Snapchat, YouTube, and other platforms; organize creative assets; and collaborate with User Acquisition and marketing teams to improve production workflows.

Leads AI and transformation initiatives across global Marketing Operations, including predictive scoring models, agentic workflows, intelligent automation, governance, and responsible AI adoption. The role combines hands-on model and automation delivery with strategy, process redesign, change management, training, stakeholder engagement, and feature governance. It also manages a small team and partners with Data & AI, Campaign Operations, and Technology Strategy teams.

Lead strategy and execution of an omni-channel lifecycle program for 2M+ monthly users across email, push, in-app, and web. Own Braze integration, lifecycle roadmap, calendar, reporting, AI-driven automation, and cross-functional delivery while hiring and managing a lifecycle team to improve activation, retention, and LTV.

Own PointFive’s growth and demand-generation engine across paid media, lifecycle marketing, integrated campaigns, field events, outbound orchestration, website conversion, and pipeline reporting. Manage budgets, agencies, contractors, and marketing technology including HubSpot, Salesforce, Snowflake, Google Analytics, and Common Room. Partner closely with sales to align targeting and outbound programs while independently testing channels, analyzing performance, and optimizing pipeline creation.

Own go-to-market strategy and product-led growth initiatives for AI-powered SaaS products. Develop launch plans, positioning, messaging, customer acquisition strategies, sales enablement, and campaigns. Use customer insights and data to refine product and marketing strategy, influence roadmap decisions, and identify market opportunities. Collaborate cross-functionally with product, sales, demand generation, communications, content, lifecycle, channel, and partnership teams to drive awareness, adoption, and revenue growth.

Own day-to-day marketing execution with an emphasis on content and product storytelling. Translate complex technical concepts into credible content for technical, business, and executive audiences. Create blogs, thought leadership, customer stories, campaigns, emails, landing pages, social content, presentations, and webinar materials. Manage marketing channels, support industry events, coordinate communications, and use AI and automation thoughtfully to improve efficiency. The role requires independent project ownership and close collaboration with leaders, engineers, customers, and marketing partners.

Own demand-generation campaign content from anchor assets through landing pages, nurture emails, ads, events, social, video, case studies, SEO, and AEO. Partner with Demand Generation, Product Marketing, Sales, and Events to create audience-specific messaging for technical B2B buyers in regulated markets. Manage editorial publishing, maintain proof libraries, measure conversion and pipeline impact, and develop campaign video content in a remote, fast-growing startup environment.

Execute localized CRM promotional and lifecycle campaigns for Spanish-speaking customers across the USA and Canada. Responsibilities include creating communications and offer pages, building and testing email, in-app, and push campaigns, proofreading content, maintaining CMS content, ensuring regulatory and brand compliance, and collaborating with stakeholders to improve customer retention and loyalty.