Top Software Marketing Jobs in CO

Owns Shield AI’s website user experience and content journeys across key audience personas. Maintains and publishes WordPress content, builds digital experiences, improves navigation and conversion paths, and partners with agencies, designers, product marketers, communications, recruiting, and business stakeholders. Monitors web performance and user behavior while ensuring accessibility, SEO, brand, quality, and performance standards. Uses AI-enabled workflows and manages multiple web updates, launches, and stakeholder requests.

Plan, execute, and optimize multi-channel B2B demand generation and ABM campaigns for the mid-market segment. Partner with content, product marketing, marketing operations, sales, and analytics teams to align targeting, messaging, enablement, and pipeline goals. Manage webinars, sales plays, direct mail, and other channels; monitor performance, conduct testing, optimize spend, maintain reporting, and translate campaign data into actionable recommendations. Use AI tools to improve personalization and execution.

The Content Marketing Manager will lead content planning and production across blogs, email, SEO, AI-driven search, and organic social channels. Responsibilities include managing editorial calendars, creating data-rich and customer-focused content, owning the Inventory Insider newsletter, optimizing channel performance, developing AI-assisted workflows, and managing agencies and freelancers. The role collaborates with data, demand generation, and product marketing teams on research, campaigns, and product initiatives.

Manages Vertafore’s Networks & Associations Program by coordinating partnership agreements, maintaining Salesforce and Excel data, supporting industry events, executing Marketo campaigns, developing marketing resources, and enabling sales teams. The role builds relationships with industry associations, coordinates webinars and communications, tracks program metrics, supports lead generation, and presents industry association updates to stakeholders and executives.

Create technical content, videos, demos, presentations, and product walkthroughs showcasing GitLab’s DevSecOps and AI agent capabilities. Engage developers, customers, sales teams, and online communities through webinars, events, forums, Discord, and social platforms. Answer technical questions, deliver analyst briefings, research the developer tools landscape, test new features, and provide product feedback. The role is remote, supports U.S. and Canadian time zones, and requires up to 20% travel.

Lead Skillsoft’s analyst relations strategy, building relationships with Gartner, IDC, Forrester, and other industry analysts. Plan briefings and engagement programs, develop messaging and executive materials, coordinate cross-functional stakeholders, manage inquiries and RFPs, monitor analyst coverage and sentiment, and use competitive intelligence to guide product, marketing, and go-to-market strategy. Drive positioning in analyst evaluations, amplify endorsements across marketing and sales channels, and track program KPIs.

Leads SentiLink’s B2B marketing organization, strategy, team development, pipeline generation, integrated campaigns, brand and digital growth, enterprise account programs, events, and marketing measurement. Partners with Sales, Product, Data Science, Revenue Operations, and executives to drive qualified pipeline, conversion, revenue, and ARR growth.

Plans and runs acquisition, customer growth, and retention campaigns end to end. Defines audiences, sequencing, channels, timelines, and campaign goals; tracks response, pipeline, retention, and expansion impact; adjusts campaigns based on performance data; briefs content and creative teams; and collaborates with global performance marketing to align regional activity and inform investment decisions.

Own product and feature launches, positioning, messaging, go-to-market plans, sales enablement, and technical content. Develop collateral, case studies, thought leadership, vertical-specific messaging, and customer proof points for technical and executive audiences. Collaborate with product, engineering, sales, and design teams while tracking launch adoption, share of voice, and pipeline impact.

Lead product marketing for an AI-first compliance platform: own messaging and positioning across industries, build ICPs and personas, create sales enablement, run customer insight conversations, lead GTM for launches, and partner with content, social, events, and web to keep the story consistent.