Top Software Marketing Jobs in CO

Leads growth design for Zapier’s top-of-funnel experiences, owning visitor-to-lead journeys, conversion rate optimization, SEO, information architecture, and high-velocity A/B experimentation. Designs lead-capture workflows, extends web and email design systems, uses AI tools to accelerate prototyping and variant generation, and partners with marketing, brand, engineering, revenue operations, and data teams. Mentors designers and establishes growth design practices focused on acquisition, conversion, activation, and measurable business outcomes.

Own end-to-end field marketing programs, including customer events, executive briefings, lunch-and-learns, regional ABM campaigns, and localized messaging. Manage budgets, vendors, logistics, content, and cross-functional partnerships with sales, customer success, content, and product marketing. Measure pipeline influence, engagement, and account penetration, using performance insights to improve future programs and generate qualified pipeline. Travel 40–50% of the time.

Manage presales deliverables and develop client-specific marketing solutions for Zeta’s programmatic advertising platform. Partner with sales, product, data, and subject-matter experts to create proposals, narratives, presentations, sales collateral, thought leadership content, and proposal frameworks. Apply programmatic advertising, audience targeting, data, and identity expertise to client recommendations while coordinating multiple projects and maintaining high-quality deliverables.

Own Dropbox’s customer evidence program, including customer advocacy, case studies, ROI studies, testimonials, peer reviews, and competitive proof. Set editorial standards, direct agency partners, manage the sales content library, deploy evidence into active enterprise deals, and measure its impact on pipeline, win rates, adoption, and sales-cycle velocity. Partner with Sales, Customer Success, Marketing Operations, and product teams to prioritize evidence and report performance.

Lead global paid search, affiliate, and directory acquisition across an eight-figure budget. Manage strategy, forecasting, pacing, experimentation, investment allocation, and optimization for qualified demos, pipeline, and revenue. Develop the acquisition team, partner with sales, finance, SEO, and media teams, and adapt programs to AI-driven search and changing buyer behavior.

Develop strategic marketing plans for products through market research, competitive analysis, pricing, customer engagement, and business planning. Partner with technical teams on product features, translate customer feedback into requirements, support launches, and create press releases, presentations, videos, podcasts, and sales training materials. The role requires IT management experience, supply-related issue management, cross-functional collaboration, strong documentation, an active TS/SCI clearance with CI polygraph, and flexible schedule availability.

Leads Motive’s internal communications strategy, narrative, and cadence across company-wide forums, executive messaging, video, Slack, intranet, email, and other channels. Advises executives, supports crisis and change communications, aligns internal and external messaging, measures employee sentiment, and improves engagement programs. The role also partners with Corporate Communications, Legal, and People teams and mentors communications talent while remaining an individual contributor.

Creates accurate, practical technical content for developers, including tutorials, how-to guides, code-led articles, and integration resources. Translates product capabilities and technical concepts into clear content, improves discoverability across search and AI channels, and collaborates with engineering, product, documentation, and subject-matter experts to verify technical accuracy. The role also supports broader marketing deliverables and adapts content for different audiences and buyer-journey stages.

Leads GitLab’s global social media function, owning strategy, budget, tooling, team development, agencies, and performance. Oversees organic and paid social, YouTube programming, campaigns, employee advocacy, creator and influencer programs, executive social presence, community engagement, measurement, and issue response. Partners across marketing, communications, product, sales, talent acquisition, and engineering in a distributed environment while using insights and AI tools to improve business impact.

Create and rapidly test performance-driven video content for social gaming campaigns. Develop hooks, concepts, scripts, gameplay edits, creator footage, and AI-generated assets; analyze metrics such as hold rate, watch time, and click-through rate; iterate winning concepts across Meta, TikTok, Snapchat, YouTube, and other platforms; organize creative assets; and collaborate with User Acquisition and marketing teams to improve production workflows.