Top Software Marketing Jobs in CO

Lead go-to-market strategy and PLG motions for Motive products. Drive product launches, positioning, messaging, pricing, and sales enablement. Use customer insights and data to inform product strategy, influence roadmap, and collaborate cross-functionally with product, demand gen, communications, enablement, and partnerships to increase adoption, awareness, and revenue.

Implement and optimize multi-channel growth campaigns (email, in-app, push, search, social, display) to drive acquisition, engagement, conversion, and retention. Manage lifecycle campaigns, A/B and multivariate testing, email automations, landing page CRO, partner co-marketing, event support, and KPI reporting. Collaborate cross-functionally with marketing, product, and data teams to define go-to-market strategies and meet business targets.

Lead pricing strategy and monetization for SailPoint's SaaS portfolio. Develop pricing, packaging, and value-capture initiatives, run customer and willingness-to-pay research, analyze pricing performance, and advise cross-functional and executive stakeholders to improve profitability and win rates.

Lead cross-functional strategy connecting website acquisition to product activation in a PLG environment. Own web-to-product handoffs, segmentation, data integration, personalization, and reporting to improve activation, PQLs, and revenue. Drive scalable self-service flows, lifecycle frameworks, and experiments in partnership with Product, UX, and data teams.

Lead and elevate Hometap's creative vision across campaigns and channels. Manage and mentor an in-house creative team, oversee production and external vendors, refine processes, align creative to business goals, and drive performance through testing and best practices.

Own and optimize the end-to-end global lead funnel: ingestion, routing, enrichment, SLA governance, and funnel reporting. Drive lead-to-opportunity conversion, build scalable processes and AI/automation workflows, partner cross-functionally with Sales, Sales Ops, Marketing and Engineering, and deliver measurable improvements to pipeline performance.

Lead Apollo.io's paid acquisition engine across paid search, social, TV, audio, OOH, and emerging channels. Manage an 8-figure media budget, lead and mentor channel specialists, build measurement and attribution (pixels, server-side/CAPI, MMM), run systematic testing across creative/audience/landing pages, own forecasting and reporting, and partner cross-functionally to drive scalable, efficient pipeline contribution.

Partner with Enterprise sales to design and run account-based marketing programs: customer webinars, field events, gifting/direct mail, vendor management, and measurement. Track attendance, engagement, pipeline influence, and optimize campaigns to support pipeline and close business.

Lead regional full-funnel marketing to drive acquisition, expansion, and retention. Build and run a high-performing team, own strategy and budget, deliver organic growth (SEO/content), paid performance (CAC/pipeline), events, enterprise motion, and local case studies. Collaborate with sales/GT M, use global brand frameworks, and apply AI to scale content and analytics.

Lead execution of integrated demand generation campaigns across paid digital, email/nurture, SEO, ABM, and events. Manage paid budgets, Salesforce campaign structure, attribution and pipeline reporting, partner/vendor relationships, and martech stack. Align marketing to Sales through pipeline reviews, win-loss analysis, and account tiering. Use AI tools to scale personalization and optimize channel performance.