Top Software Marketing Jobs in CO

The Director of Product Marketing will lead the go-to-market strategy for Acquia Source, focusing on the launch, narrative, sales enablement, and commercial outcomes. Responsibilities include defining buyer journeys, positioning the product, enabling sales and partners, measuring success, and collaborating cross-functionally.

Owner of the marketing technology stack for Alfred Music and MakeMusic. Serve as HubSpot system administrator, manage data architecture, campaign attribution, integrations, lead scoring, and reporting. Build dashboards in BI tools, reconcile analytics across GA4 and HubSpot, run A/B tests, support multi-channel campaigns, streamline processes, and communicate performance insights to marketing, sales, and leadership.

Lead HiBob's US creative function to define and execute a world-class visual identity and brand system. Drive high-impact campaigns (TV/OOH/digital), integrate AI-enabled design workflows, manage agencies and a global creative team, and align creative output to measurable business outcomes.

Lead execution and optimization of multi-channel ABM programs (1:1, 1:few, 1:many), align campaigns with sales and field marketing, manage paid media, maintain account segmentation and intent data, monitor account-level engagement and pipeline influence, and continuously test and optimize using AI tools. Mentor one team member and coordinate creative, analytics, and execution across internal teams and partners.

Plan, execute, and track marketing campaigns (email, events, webinars, social, content) to generate leads. Create content, manage post-event outreach, coordinate collateral and partner activities, report performance, optimize programs using AI tools, and ensure information security and data privacy compliance.

Design and deliver scalable, role-based enablement programs and content for GitLab's AI capabilities and Duo Agent Platform. Lead cross-functional launch and release-readiness initiatives, create playbooks, demos, labs, certifications, and blended learning experiences, publish and organize materials, and measure program effectiveness to continuously improve field readiness and adoption.

Own demand generation execution for field plays, sponsorships, gifting, and third-party partnerships. Manage vendor contracts, budgets, campaign integration, outreach sequencing, event follow-up, ROI tracking, and reporting. Build and deploy AI-assisted workflows and agents with human review. Coordinate cross-functional stakeholders (Sales, XDR, Field Marketing), iterate program performance, and travel ~15-20% for offsites.

Lead go-to-market strategy and PLG motions for Motive products. Drive product launches, positioning, messaging, pricing, and sales enablement. Use customer insights and data to inform product strategy, influence roadmap, and collaborate cross-functionally with product, demand gen, communications, enablement, and partnerships to increase adoption, awareness, and revenue.

Lead pricing strategy and monetization for SailPoint's SaaS portfolio. Develop pricing, packaging, and value-capture initiatives, run customer and willingness-to-pay research, analyze pricing performance, and advise cross-functional and executive stakeholders to improve profitability and win rates.

Lead cross-functional strategy connecting website acquisition to product activation in a PLG environment. Own web-to-product handoffs, segmentation, data integration, personalization, and reporting to improve activation, PQLs, and revenue. Drive scalable self-service flows, lifecycle frameworks, and experiments in partnership with Product, UX, and data teams.

Lead and elevate Hometap's creative vision across campaigns and channels. Manage and mentor an in-house creative team, oversee production and external vendors, refine processes, align creative to business goals, and drive performance through testing and best practices.