Top Software Marketing Jobs in CO

Own go-to-market strategy and execution for YCharts data products, partnering with Product, Marketing, Sales, and Customer Success. Responsibilities include launch planning, product positioning, messaging, sales enablement, customer and competitive research, internal and external communications, and coordinating multiple concurrent launches. The role translates complex financial products and market data into clear customer value for wealth managers, advisors, and asset managers.

Supports product marketing, market research, customer and competitive analysis, product positioning, pricing, marketing plans, demand generation, digital marketing, and go-to-market strategies. Collaborates with cross-functional teams on new product introductions, brand promotion, customer insights, and performance monitoring while developing recommendations that support growth and customer needs.

Develop and execute lifecycle and growth marketing programs for B2B SaaS developers, driving platform adoption, retention, expansion, and revenue. Own campaigns across onboarding, activation, re-engagement, and monetization; optimize messaging, channels, and user journeys through experimentation and A/B testing. Partner with Product, Analytics, Data Science, Customer Success, Product Marketing, and Developer Relations. Analyze customers, markets, and KPIs to identify growth opportunities and deliver measurable programs.

Execute and support full-funnel B2B demand generation and account-based marketing campaigns across email, LinkedIn, display, content syndication, webinars, direct mail, and web. Coordinate campaign planning, creative and content development, audience segmentation, launch execution, reporting, and optimization. Research accounts and markets, monitor performance, troubleshoot execution issues, maintain timelines and processes, and provide recommendations to improve pipeline generation and marketing outcomes.

Leads New Relic’s global visual and conceptual brand identity across campaigns, digital experiences, product launches, events, and executive communications. Manages and mentors a multidisciplinary creative team, develops campaign creative strategy, partners with marketing and executive stakeholders, translates complex technical concepts into compelling visuals, uses analytics and AI to optimize production, and oversees external agencies and creative partners.

Own Halter’s North American events strategy, calendar, budget, delivery, and ROI measurement across national activations, conferences, stakeholder events, and regional field events. Lead and coach event specialists, partner closely with sales and marketing, support Territory Managers, negotiate with suppliers, and ensure events generate pipeline, brand awareness, and customer value. The role requires commercial judgment, creative event development, strong execution, and frequent engagement with ranchers and onsite event teams.

Develops and manages paid digital advertising campaigns across search, social, display, and video platforms. Responsibilities include keyword research, ad creation, audience targeting, campaign optimization, performance analysis, client reporting, strategic consultations, issue resolution, and maintaining account documentation in Salesforce. The role collaborates with Analytics, Advertising Operations, Innovation, and Sales teams while supporting client satisfaction, retention, and new product opportunities.

Manage high-volume pre- and post-sales marketing deliverables, translating AI, data, identity, and platform capabilities into client narratives, proposals, presentations, and enablement materials. Partner cross-functionally on product marketing, positioning, sales training, field marketing, events, and thought leadership. Develop scalable collateral libraries and explore AI-powered tools and workflows to improve marketing and sales efficiency.

Own and maintain lifecycle marketing systems: administer Hightouch reverse ETL, monitor syncs and pipeline health, triage martech issues, partner with engineering and marketing on implementations, document configurations, manage access and governance, support audience segmentation and QA, and identify automation opportunities while building solutions with AI.

The Senior Product Marketing Manager at GameChanger will lead go-to-market strategies, oversee positioning, collaborate with product teams, and drive adoption for the company's products.