Top Software Marketing Jobs in CO

Lead adoption of Atlassian’s Teamwork Graph platform by developing positioning, messaging, go-to-market strategy, onboarding programs, enablement, and activation initiatives. Translate complex platform, data, and AI concepts for technical and business audiences, collaborate with Product, Engineering, Sales, and Customer Success, measure adoption analytics, optimize engagement programs, and represent the platform externally.

Execute and maintain CRM promotions and lifecycle campaigns across the USA and Canada. Responsibilities include creating communications and offer pages, building and testing email, in-app, and push campaigns, proofreading content, maintaining CMS content, ensuring regulatory and brand compliance, and collaborating with stakeholders to support customer retention and loyalty.

Own product marketing strategy and execution, including positioning, messaging, go-to-market launches, sales enablement, competitive intelligence, analyst relations, and expansion campaigns. Partner with Product, Sales, Marketing, and Customer Success to drive adoption, pipeline, retention, and revenue. Translate complex technical capabilities into compelling narratives and measure launch performance. The role requires at least five years of B2B product marketing experience, or three years with an advanced degree, and travel up to 25%.

Lead Engine’s brand and campaign platforms from concept through delivery across integrated campaigns, digital experiences, growth initiatives, product launches, social content, and brand moments. Partner with Brand Strategy, creative teams, and agencies to develop bold, insight-driven work, maintain high creative standards, present concepts to executives, and expand the brand across channels and formats.

Lead Dynatrace’s product-led growth strategy across marketing, product, and sales. Own acquisition, activation, adoption, monetization, and retention metrics; optimize the product funnel; manage experimentation and lifecycle marketing programs; build performance dashboards; communicate insights to executives; and mentor Growth Marketing Managers.

Own patient-focused product marketing across the acquisition, activation, and retention journey. Develop customer insights, positioning, messaging, launch narratives, and go-to-market strategies in partnership with Growth, Lifecycle, Product, Research, and Creative teams. Identify funnel opportunities, run experiments, reduce patient friction, and influence product development. The role requires measurable business impact, strong strategic writing, consumer marketing expertise, and experience operating in regulated or constrained categories.

Own KPA’s company-wide demand generation strategy, pipeline targets, budget, forecasting, attribution, and marketing technology roadmap. Build scalable go-to-market, account-based, expansion, AI, and measurement programs while partnering with Sales, Product, Client Success, and Revenue Operations. Lead the demand team and agencies, establish funnel governance, present performance to executives and the board, and develop the organization and capabilities needed for long-term growth.

Develops strategic brand copy across web, advertising, email, video, social, product, and internal channels. The role owns copy from concept through final production, strengthens brand voice, collaborates with creative, marketing, legal, product, and underwriting teams, and supports campaigns that build awareness, educate homeowners, and generate leads. The writer will research consumer finance and home equity, use AI thoughtfully, present creative concepts, and align work with brand and creative direction.

Own product and feature launches, positioning, messaging, go-to-market plans, sales enablement, and technical content. Develop collateral, case studies, thought leadership, vertical-specific messaging, and customer proof points for technical and executive audiences. Collaborate with product, engineering, sales, and design teams while tracking launch adoption, share of voice, and pipeline impact.

Owner of the marketing technology stack for Alfred Music and MakeMusic. Serve as HubSpot system administrator, manage data architecture, campaign attribution, integrations, lead scoring, and reporting. Build dashboards in BI tools, reconcile analytics across GA4 and HubSpot, run A/B tests, support multi-channel campaigns, streamline processes, and communicate performance insights to marketing, sales, and leadership.