Top Software Marketing Jobs in CO

Lead Bankrate's brand, communications, integrated marketing, and organic social to drive growth and lower blended CAC. Own positioning, PR/earned media, campaign orchestration, and measurement tied to efficient revenue. Partner with paid and organic growth, build a high-performing team, and hold brand/social accountable to contribution metrics rather than vanity KPIs.

Lead Bankrate's organic demand system across AI search (AEO/GEO), SEO, and content. Define AI citation strategy, own organic revenue and measurement, build an AI-native team and agentic workflows, and partner with paid, brand, product, and analytics to drive durable, revenue-generating organic growth.

Lead and scale analyst relations strategy to drive analyst engagement and favorable placements. Build relationships with major analyst firms, prepare executive briefings, manage evaluations (e.g., Gartner, Forrester, IDC), turn analyst feedback into actionable messaging/product recommendations, enable sales with analyst insights, and measure program impact.

Own marketing's contribution to Net Revenue Retention by building lifecycle systems and programs that drive onboarding, adoption, retention, expansion, and advocacy. Design segmented, multi-touch automated journeys with AI enhancements, partner cross-functionally, run events, measure lifecycle math, and lead a team of 4-5 lifecycle marketers to scale client growth.

The Director of Paid Search will strategize and execute paid search campaigns for EDU clients, manage budgets, and ensure performance outcomes while providing data-driven insights and recommendations.

Lead experimentation and optimization to drive non-paid customer acquisition and engagement across web, lifecycle, social, and product. Design tests, analyze data, build repeatable AI-powered growth playbooks, and partner cross-functionally to scale organic MQLs for SMBs.

Own and optimize the end-to-end marketing technology stack: roadmap, tool selection, implementations, integrations, documentation, governance, and performance metrics. Partner with IT, Sales Ops, Analytics, and Legal to ensure data flows, adoption, and ROI while supporting onboarding and ongoing optimization.

Design and deliver scalable, role-based enablement programs and content for GitLab's AI capabilities and Duo Agent Platform. Lead cross-functional launch and release-readiness initiatives, create playbooks, demos, labs, certifications, and blended learning experiences, publish and organize materials, and measure program effectiveness to continuously improve field readiness and adoption.

Lead execution and optimization of multi-channel ABM programs (1:1, 1:few, 1:many), align campaigns with sales and field marketing, manage paid media, maintain account segmentation and intent data, monitor account-level engagement and pipeline influence, and continuously test and optimize using AI tools. Mentor one team member and coordinate creative, analytics, and execution across internal teams and partners.

Lead HiBob's US creative function to define and execute a world-class visual identity and brand system. Drive high-impact campaigns (TV/OOH/digital), integrate AI-enabled design workflows, manage agencies and a global creative team, and align creative output to measurable business outcomes.

Lead cross-functional strategy connecting website acquisition to product activation in a PLG environment. Own web-to-product handoffs, segmentation, data integration, personalization, and reporting to improve activation, PQLs, and revenue. Drive scalable self-service flows, lifecycle frameworks, and experiments in partnership with Product, UX, and data teams.