Top Software Marketing Jobs in CO

Lead HiBob's US creative function to define and execute a world-class visual identity and brand system. Drive high-impact campaigns (TV/OOH/digital), integrate AI-enabled design workflows, manage agencies and a global creative team, and align creative output to measurable business outcomes.

Lead execution and optimization of multi-channel ABM programs (1:1, 1:few, 1:many), align campaigns with sales and field marketing, manage paid media, maintain account segmentation and intent data, monitor account-level engagement and pipeline influence, and continuously test and optimize using AI tools. Mentor one team member and coordinate creative, analytics, and execution across internal teams and partners.

Plan, execute, and track marketing campaigns (email, events, webinars, social, content) to generate leads. Create content, manage post-event outreach, coordinate collateral and partner activities, report performance, optimize programs using AI tools, and ensure information security and data privacy compliance.

Design and deliver scalable, role-based enablement programs and content for GitLab's AI capabilities and Duo Agent Platform. Lead cross-functional launch and release-readiness initiatives, create playbooks, demos, labs, certifications, and blended learning experiences, publish and organize materials, and measure program effectiveness to continuously improve field readiness and adoption.

Own demand generation execution for field plays, sponsorships, gifting, and third-party partnerships. Manage vendor contracts, budgets, campaign integration, outreach sequencing, event follow-up, ROI tracking, and reporting. Build and deploy AI-assisted workflows and agents with human review. Coordinate cross-functional stakeholders (Sales, XDR, Field Marketing), iterate program performance, and travel ~15-20% for offsites.

Lead go-to-market strategy and PLG motions for Motive products. Drive product launches, positioning, messaging, pricing, and sales enablement. Use customer insights and data to inform product strategy, influence roadmap, and collaborate cross-functionally with product, demand gen, communications, enablement, and partnerships to increase adoption, awareness, and revenue.

Implement and optimize multi-channel growth campaigns (email, in-app, push, search, social, display) to drive acquisition, engagement, conversion, and retention. Manage lifecycle campaigns, A/B and multivariate testing, email automations, landing page CRO, partner co-marketing, event support, and KPI reporting. Collaborate cross-functionally with marketing, product, and data teams to define go-to-market strategies and meet business targets.

Lead pricing strategy and monetization for SailPoint's SaaS portfolio. Develop pricing, packaging, and value-capture initiatives, run customer and willingness-to-pay research, analyze pricing performance, and advise cross-functional and executive stakeholders to improve profitability and win rates.

Lead cross-functional strategy connecting website acquisition to product activation in a PLG environment. Own web-to-product handoffs, segmentation, data integration, personalization, and reporting to improve activation, PQLs, and revenue. Drive scalable self-service flows, lifecycle frameworks, and experiments in partnership with Product, UX, and data teams.

Lead and elevate Hometap's creative vision across campaigns and channels. Manage and mentor an in-house creative team, oversee production and external vendors, refine processes, align creative to business goals, and drive performance through testing and best practices.

Own and optimize the end-to-end global lead funnel: ingestion, routing, enrichment, SLA governance, and funnel reporting. Drive lead-to-opportunity conversion, build scalable processes and AI/automation workflows, partner cross-functionally with Sales, Sales Ops, Marketing and Engineering, and deliver measurable improvements to pipeline performance.