Top Software Marketing Jobs in CO

Lead and scale analyst relations strategy to drive analyst engagement and favorable placements. Build relationships with major analyst firms, prepare executive briefings, manage evaluations (e.g., Gartner, Forrester, IDC), turn analyst feedback into actionable messaging/product recommendations, enable sales with analyst insights, and measure program impact.

Own marketing's contribution to Net Revenue Retention by building lifecycle systems and programs that drive onboarding, adoption, retention, expansion, and advocacy. Design segmented, multi-touch automated journeys with AI enhancements, partner cross-functionally, run events, measure lifecycle math, and lead a team of 4-5 lifecycle marketers to scale client growth.

The Director of Paid Search will strategize and execute paid search campaigns for EDU clients, manage budgets, and ensure performance outcomes while providing data-driven insights and recommendations.

Lead experimentation and optimization to drive non-paid customer acquisition and engagement across web, lifecycle, social, and product. Design tests, analyze data, build repeatable AI-powered growth playbooks, and partner cross-functionally to scale organic MQLs for SMBs.

Own and optimize the end-to-end marketing technology stack: roadmap, tool selection, implementations, integrations, documentation, governance, and performance metrics. Partner with IT, Sales Ops, Analytics, and Legal to ensure data flows, adoption, and ROI while supporting onboarding and ongoing optimization.

Design and deliver scalable, role-based enablement programs and content for GitLab's AI capabilities and Duo Agent Platform. Lead cross-functional launch and release-readiness initiatives, create playbooks, demos, labs, certifications, and blended learning experiences, publish and organize materials, and measure program effectiveness to continuously improve field readiness and adoption.

Lead execution and optimization of multi-channel ABM programs (1:1, 1:few, 1:many), align campaigns with sales and field marketing, manage paid media, maintain account segmentation and intent data, monitor account-level engagement and pipeline influence, and continuously test and optimize using AI tools. Mentor one team member and coordinate creative, analytics, and execution across internal teams and partners.

Plan, execute, and track marketing campaigns (email, events, webinars, social, content) to generate leads. Create content, manage post-event outreach, coordinate collateral and partner activities, report performance, optimize programs using AI tools, and ensure information security and data privacy compliance.

Lead HiBob's US creative function to define and execute a world-class visual identity and brand system. Drive high-impact campaigns (TV/OOH/digital), integrate AI-enabled design workflows, manage agencies and a global creative team, and align creative output to measurable business outcomes.

Lead cross-functional strategy connecting website acquisition to product activation in a PLG environment. Own web-to-product handoffs, segmentation, data integration, personalization, and reporting to improve activation, PQLs, and revenue. Drive scalable self-service flows, lifecycle frameworks, and experiments in partnership with Product, UX, and data teams.

The Senior Marketing Specialist will lead marketing strategies and campaigns with technology partners, creating joint value propositions and demand generation initiatives to enhance market growth and drive awareness.