Top Software Marketing Jobs in CO

Own and optimize the end-to-end marketing technology stack: roadmap, tool selection, implementations, integrations, documentation, governance, and performance metrics. Partner with IT, Sales Ops, Analytics, and Legal to ensure data flows, adoption, and ROI while supporting onboarding and ongoing optimization.

Leads Inato’s marketing organization and strategy, including account-based marketing for enterprise sponsors, integrated sales campaigns, product positioning, go-to-market execution, customer marketing, and advocacy programs. Establishes marketing goals and metrics tied to business outcomes while partnering with Sales, Product, Customer Success, Strategy, and executive leadership. Coaches and develops the marketing team, builds internal product marketing capabilities, and drives measurable pipeline creation, customer expansion, and market differentiation.

Leads marketing strategy and operations as strategic advisor to the CMO. Responsibilities include evaluating growth initiatives and partnerships, developing financial business cases, leading cross-functional pilots, managing annual planning, allocating marketing budgets, establishing governance, and reporting executive metrics. The role requires consulting or strategy experience, B2B and B2C expertise, advanced financial modeling, process design, executive communication, and a quantitative bachelor's degree; an MBA is preferred.

Develop and execute account-based marketing programs for strategic B2B accounts. Create personalized, multi-channel campaigns, partner with Sales to prioritize accounts and buying groups, generate and accelerate pipeline, analyze engagement and revenue results, and optimize through experimentation. Build scalable ABM playbooks and apply generative AI responsibly to research, personalization, campaign development, and analysis while validating outputs and protecting sensitive data.

Own and maintain lifecycle marketing systems: administer Hightouch reverse ETL, monitor syncs and pipeline health, triage martech issues, partner with engineering and marketing on implementations, document configurations, manage access and governance, support audience segmentation and QA, and identify automation opportunities while building solutions with AI.

Own the voice agent go-to-market: define category narrative, drive developer adoption to enterprise deployment, lead product launches, craft positioning and battlecards, enable sales with collateral and proof points, collaborate on market and competitive intelligence, produce developer-facing content, and build repeatable AI-assisted PMM workflows.

Lead solutions marketing for voice AI use cases and verticals: craft narratives, decks, demos, battlecards, proof points, and web copy; enable sales and demand gen; measure pipeline impact and build AI-powered content production systems.

Manage and optimize paid social campaigns across major platforms, QA builds, monitor pacing and performance, troubleshoot technical issues, develop strategic plans and client-facing POVs, collaborate with cross-functional teams, and support training and documentation of paid social best practices.

Own commercial performance and go-to-market execution for Mice, Keyboards, and Surfaces. Drive category strategy reviews, sell-in materials, launch packages, sales and retail enablement, reviewer/PR support, and cross-functional coordination to hit revenue and market-share targets across global regions.

Lead SoFi Plus member acquisition strategy, segmentation, channel growth, placement optimization, performance measurement, and launch execution. Size market opportunities, define value propositions, identify growth opportunities, build reporting frameworks, coordinate cross-functional dependencies, and provide executive updates. Partner with Product, Marketing, Data Science, Design, Engineering, Operations, Legal, and Compliance to launch initiatives and improve measurable business outcomes.

The Marketing Manager will strategize and execute regional marketing initiatives, manage events, and collaborate across teams to enhance brand visibility and customer engagement in the Americas.

Manage a team of 3–5 technical writers to create and maintain public product documentation (APIs, SDKs, developer and security tools). Partner with Product and Engineering, research via product experimentation and code review, interview SMEs, and improve documentation standards and processes with the community.