Website Marketing Specialist

About Equip 

Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Created by clinical experts in the field and people with lived experience, Equip builds upon evidence-based treatments to empower individuals to reach lasting recovery. All Equip patients receive a dedicated care team, including a therapist, dietitian, physician, and peer and family mentor. The company operates in all 50 states and is partnered with most major health insurance plans. Learn more about our strong outcomes and treatment approach at www.equip.health.

Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture.  Recognized by Time as one of the most influential companies of 2023, along with awards from Linkedin and Lattice, we are grateful to Equipsters for building a sustainable treatment program that has served thousands of patients and families.

About the Role

We're looking for a Website Marketing Specialist to own and scale our owned digital channels with a focus on driving user acquisition, engagement, and conversion. You’ll play a key role in shaping the user journey, improving site performance, and helping our organic growth efforts become a more effective engine for the business. This role is ideal for someone who blends a data-informed, product marketing mindset with strong instincts for UX and CRO.

Responsibilities

Website Management - 60%

• Partner on website and blog optimization strategy to increase organic traffic and improve conversion across high-impact pages.

• Manage website requests across the organization and execute in collaboration with development & creative teams.

• Collaborate with content, brand, and product marketing to re-think core user journeys and their web experience.

Analytics - 20%

• Monitor and report on owned and organic channel performance, identifying opportunities to increase traffic, engagement, and funnel conversion.

• Use behavior analysis using tools, like Hotjar and GA4, and A/B testing to identify friction and opportunity to improve user experience & conversion.

• Manage backend website attribution using Google Tag Manager.

Organic Growth - 20%

• Support SEO partners in growing organic visibility and rankings.

• Support partnership & owned campaign planning to support organic growth.

Perform other duties as assigned.

Qualifications

• Bachelor's degree in Marketing or related field.

• 3+ years of experience in website marketing, growth marketing, or a related role, ideally at a high-growth startup or an industry where digital acquisition and conversion are core to the business model.

• Experience in A/B testing, funnel optimization, and marketing analytics tools such as GA4, Hotjar, and Mode/data visualization tools.

• Strong collaboration and project management skills, and comfort working with cross-functional stakeholders, including development and engineering teams.

• Ability to think strategically and execute quickly.

• Understanding of backend website attribution using Google Tag Manager.

• Data-driven mindset and experience using analytics and experimentation to drive growth.

• Understanding of SEO best practices.

Benefits

Time Off:

• Flex PTO policy (3-5 wks/year recommended) + 11 paid company holidays.

Medical Benefits:

• Competitive Medical, Dental, Vision, Life, and AD&D insurance.

• Equip pays for a significant percentage of benefits premiums for individuals and families.

• Maven, a company paid reproductive and family care benefit for all employees.

• Employee Assistance Program (EAP), a company paid resource for mental health, legal services, financial support, and more!

Other Benefits

Work From Home Additional Perks:

• $50/month stipend added directly to an employee’s paycheck to cover home internet expenses.

• One-time work from home stipend of up to $500.

Physical Demands

Work is performed 100% from home with requirement to travel once or twice a year for in-person meetings. This is a stationary position that requires the ability to operate standard office equipment and keyboards as well as to talk or hear by telephone. Sit or stand as needed.

At Equip, Diversity, Equity, Inclusion and Belonging (DEIB) are woven into everything we do. At the heart of Equip’s mission is a relentless dedication to making sure that everyone with an eating disorder has access to care that works regardless of race, gender, sexuality, ability, weight, socio-economic status, and any marginalized identity. We also strive toward our providers and corporate team reflecting that same dedication both in bringing in and retaining talented employees from all backgrounds and identities. We have an Equip DEIB council, Equip For All; also referred to as EFA. EFA at Equip aims to be a space driven by mutual respect, and thoughtful, effective communication strategy - enabling full participation of  members who identify as marginalized or under-represented and allies, amplifying diverse voices, creating opportunities for advocacy and contributing to the advancement of diversity, equity, inclusion, and belonging at Equip.

As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability, weight, and/or any other legally protected classification protected by federal, state, or local law. 

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