The Website Lead is responsible for enhancing CDW's online visibility through advanced SEO strategies, focusing on AI-driven search technologies. This role requires collaboration across various teams to optimize digital content for both traditional and generative search engines.
Description
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
* Job summary
* The Website Lead, SEO, AEO & GEO is responsible for driving CDW's visibility in emerging search environments powered by AI and conversational interfaces. This role blends deep technical SEO expertise with strategic foresight to optimize content for answer engines and generative search platforms. By collaborating across marketing, content, and development teams, the Senior Lead ensures that CDW's digital experiences are structured, discoverable, and aligned with evolving user behaviors. This position is critical in shaping the future of organic discoverability and positioning CDW at the forefront of AI-driven search.
* What you will do
* Lead the development and execution of advanced SEO strategies focused on optimizing for answer engines (AEO) and generative search experiences (GEO), including Google's AI Overview and other emerging platforms.
* Build and refine structured content experiences that align with user intent and are designed to surface in featured snippets, AI-generated summaries, and conversational search results.
* Collaborate with cross-functional teams- including Content Strategy, Editorial, UX, Performance Marketing, and Development- to ensure digital content is optimized for both traditional and generative search engines.
* Develop and implement schema markup, structured data, and entity-based optimization to improve visibility in AI-powered search interfaces.
* Identify gaps in content coverage and user journeys that hinder visibility in answer engines, and lead initiatives to create high-value, intent-driven content experiences.
* Monitor performance across AEO and GEO channels using advanced analytics tools and translate insights into actionable recommendations for content and technical teams.
* Educate internal stakeholders on evolving search behaviors and the impact of generative AI on discoverability, helping teams adapt strategies accordingly.
* Stay ahead of search engine innovations, including SGE (Search Generative Experience), voice search, and multimodal AI, to ensure CDW's web properties remain competitive and discoverable.
* What we expect of you
* Bachelors degree and 3+ years of experience in SEO, digital content strategy, or web optimization, with a strong focus on emerging search technologies OR
* 8+ years of experience in SEO, digital content strategy, or web optimization, with a strong focus on emerging search technologies
* Proven expertise in Answer Engine Optimization (AEO), including featured snippets, structured data, and entity-based search strategies.
* Experience developing strategies for Generative Engine Optimization (GEO), including optimization for AI Overviews, conversational search, and voice interfaces.
* Deep understanding of search engine algorithms, ranking factors, and the evolving role of AI in search.
* Excellent communication and stakeholder engagement skills, with the ability to translate complex SEO concepts into actionable business strategies.
* Experience collaborating with content creators, developers, and analytics teams to implement and measure SEO initiatives.
* Familiarity with accessibility standards, Core Web Vitals, and UX principles that impact search visibility.
* Thought leadership in SEO trends, with a proactive approach to testing and adopting new optimization techniques. Pay range: $ 63,000-$87,800 depending on experience and skill set Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
* Job summary
* The Website Lead, SEO, AEO & GEO is responsible for driving CDW's visibility in emerging search environments powered by AI and conversational interfaces. This role blends deep technical SEO expertise with strategic foresight to optimize content for answer engines and generative search platforms. By collaborating across marketing, content, and development teams, the Senior Lead ensures that CDW's digital experiences are structured, discoverable, and aligned with evolving user behaviors. This position is critical in shaping the future of organic discoverability and positioning CDW at the forefront of AI-driven search.
* What you will do
* Lead the development and execution of advanced SEO strategies focused on optimizing for answer engines (AEO) and generative search experiences (GEO), including Google's AI Overview and other emerging platforms.
* Build and refine structured content experiences that align with user intent and are designed to surface in featured snippets, AI-generated summaries, and conversational search results.
* Collaborate with cross-functional teams- including Content Strategy, Editorial, UX, Performance Marketing, and Development- to ensure digital content is optimized for both traditional and generative search engines.
* Develop and implement schema markup, structured data, and entity-based optimization to improve visibility in AI-powered search interfaces.
* Identify gaps in content coverage and user journeys that hinder visibility in answer engines, and lead initiatives to create high-value, intent-driven content experiences.
* Monitor performance across AEO and GEO channels using advanced analytics tools and translate insights into actionable recommendations for content and technical teams.
* Educate internal stakeholders on evolving search behaviors and the impact of generative AI on discoverability, helping teams adapt strategies accordingly.
* Stay ahead of search engine innovations, including SGE (Search Generative Experience), voice search, and multimodal AI, to ensure CDW's web properties remain competitive and discoverable.
* What we expect of you
* Bachelors degree and 3+ years of experience in SEO, digital content strategy, or web optimization, with a strong focus on emerging search technologies OR
* 8+ years of experience in SEO, digital content strategy, or web optimization, with a strong focus on emerging search technologies
* Proven expertise in Answer Engine Optimization (AEO), including featured snippets, structured data, and entity-based search strategies.
* Experience developing strategies for Generative Engine Optimization (GEO), including optimization for AI Overviews, conversational search, and voice interfaces.
* Deep understanding of search engine algorithms, ranking factors, and the evolving role of AI in search.
* Excellent communication and stakeholder engagement skills, with the ability to translate complex SEO concepts into actionable business strategies.
* Experience collaborating with content creators, developers, and analytics teams to implement and measure SEO initiatives.
* Familiarity with accessibility standards, Core Web Vitals, and UX principles that impact search visibility.
* Thought leadership in SEO trends, with a proactive approach to testing and adopting new optimization techniques. Pay range: $ 63,000-$87,800 depending on experience and skill set Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
Top Skills
Aeo
Analytics Tools
Geo
Schema Markup
Seo
Structured Data
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