Website Experience Manager

Flock Safety is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. Our hardware and software suite connects cities, law enforcement, businesses, schools, and neighborhoods in a nationwide public-private safety network. Trusted by over 5,000 communities, 4,500 law enforcement agencies, and 1,000 businesses, Flock delivers real-time intelligence while prioritizing privacy and responsible innovation.

We’re a high-performance, low-ego team driven by urgency, collaboration, and bold thinking. Working at Flock means tackling big challenges, moving fast, and continuously improving. It’s intense but deeply rewarding for those who want to make an impact.

With nearly $700M in venture funding and a $7.5B valuation, we’re scaling intentionally and seeking top talent to help build the impossible. If you value teamwork, ownership, and solving tough problems, Flock could be the place for you.

FockSafety.com serves as the central hub for marketing, a key resource for sales, and the primary driver of lead generation across hundreds of thousands of monthly visitors. The Web Experience Manager will own the website experience end to end, with a primary focus on conversion rate optimization (CRO), SEO/AEO management, and site experience improvements. This role will build and scale our A/B testing program through VWO, manage our SEO program in partnership with our agency, and develop our emerging AEO (Answer Engine Optimization) strategy to ensure Flock is discoverable in AI powered search. This person will partner with Brand/Creative on web page builds and project management, allowing them to focus on the high-impact strategic and technical work that drives pipeline.

• 5+ years of experience in managing and optimizing websites for high-growth companies

• Expert user of Webflow or similar CMS

• Proven track record of driving results through A/B testing programs with tools like VWO, Optimizely, or similar tools

• Strong understanding of CRO methodology, hypothesis development, test design, statistical significance, and iteration

• Independent self-starter, capable of taking ownership of projects and driving them to completion

• Deep knowledge of technical SEO and experience managing SEO agencies

• Familiarity with AEO concepts and AI driven search optimization

• Proficient in Google Analytics (GA4), Google Tag Manager (GTM), and Google Search Console (GSC)

• Experience with martech tools such as Qualified (chatbot), VWO, 6sense, and personalization platforms

• Proficient in website content management and strategy and a deep understanding of current web best practices and technologies

• Ability to manage agency partners and internal stakeholders cross-functionally

• Understanding of HTML/CSS for website customization

• Highly organized with the ability to prioritize high impact work over reactive requests

• A shared passion in our mission to eliminate crime

Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe 90-day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired as a Web Experience Manager at Flock Safety.

The First 30 Days

At the end of 30 days, you understand the current state of the website, have completed foundational audits, and have taken ownership of the web experience.

• Conduct an in-depth review of the current website structure, content, tech stack, and SEO performance.

• Meet with stakeholders to understand current pain points, and consolidate findings and review with the team.

• Take ownership of the website and SEO program in partnership with key stakeholders and agency partners.

• Develop an initial web experience strategy for improvements and get feedback from stakeholders.

The First 60 Days

At the end of 60 days, you are executing on your strategy and launching your first optimization tests.

• Stand up and implement our A/B testing platform and launch initial experiments on high-impact pages.

• Execute on technical SEO and site engagement improvements.

• Begin assessing Flock's visibility across emerging AI-powered search platforms.

90 Days & Beyond

At the end of 90 days, you have a running CRO program, a clear optimization roadmap, and are driving measurable impact.

• Maintain a continuous pipeline of A/B test experiments.

• Develop and implement a reporting dashboard that tracks KPIs, trends, and insights shareable with cross-functional partners.

• Hold monthly review meetings with stakeholders to discuss progress, roadmap, and next steps.

In this role, you’ll receive a starting salary between $100,000 - $130,000 as well as Flock Safety Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators.

We’re building the impossible, together. To drive innovation through in-person collaboration, we’re prioritizing candidates in our key hubs: Atlanta, Boston, Chicago, Denver, Los Angeles, New York City, San Francisco, and Austin. While we value the energy of our hub communities, we embrace remote work and welcome applications from exceptional talent across the United States.

🌴Flexible PTO: We seriously mean it, plus 11 company holidays.

⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.

👪Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.

🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.

🧠Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.

💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support

💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.

💚ERGs: We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.

💻WFH Stipend: $150 per month to cover the costs of working from home.

📚Productivity Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more.

🏠Home Office Stipend: A one-time $750 to help you create your dream office.

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at [email protected]. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.

At Flock Safety, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.

Flock Safety is aware of fraudulent individuals and agencies falsely claiming to represent our company. All legitimate communication from Flock Safety will come from an email address ending in @flocksafety.com. We do not make job offers through messaging apps, social platforms, or unauthorized third parties, and we will never request payment or sensitive personal information during the hiring process. If you encounter suspicious outreach related to a Flock Safety role, please report it to [email protected]