At Forge (NYSE: FRGE), we know our team is our greatest asset. As technology innovators in the private market, our vision is to deliver a richer future for everyone. We live that vision through our values of being bold, humble, and accountable. We experience the value that our vision brings to the world every day, helping the teams behind the greatest innovations of our generation, from space travel to planet-saving, plant-based nutrition, and more.
With liquidity solutions, exclusive data and insights, a custody offering, and a vibrant marketplace, Forge’s goal is to build the best-in-class technology infrastructure to power a global private market that is transparent, accessible, and seamless for companies, their employees, and investors. Through Forge, employees can sell their private shares, employers can reward shareholders with pre-IPO liquidity and individual and institutional investors can participate in private unicorn growth.
Forge's differentiated global marketplace addresses rising demand among individual and institutional investors for exposure to private company stocks and is building a growing network effect.
Our ability to offer these powerful financial solutions has generated incredible interest from investors, demand from customers, and a need to grow our team to meet the needs of more companies, teams, and innovators in this way.
The Role:
Forge is looking for a Web & Performance Manager who will own & build our website, forgeglobal.com. You’ll grow, improve, and scale out Forge’s website as a trusted resource for private market participants – Institutional Investors, Employee Shareholders, Individual Investors, and Tech Companies. You will play a pivotal role in driving the success of Forge’s digital presence by leading strategic initiatives to identify gaps and opportunities as well as enhance website performance, user experience, and conversion rates by making data driven decision utilizing both quantitative and qualitative data.
Responsibilities:
- SEO / GEO Management: Develop and implement continuous effective search engine optimization (SEO) strategies to improve our website's visibility on major search engines / generative search engines (GEO) and drive organic traffic.
- Web performance: monitoring, analysis and reporting utilizing web analytics tools to track website performance and user behavior, to identify areas of opportunity, generate reports and actionable insights.
- Conversion Rate Optimization (CRO): Analyze data to identify areas for improvement in visitor conversion rates, design and run A/B tests, and implement results to continually enhance site performance. Embrace an "always be testing" mentality to ensure ongoing optimization.
- Web Personalization: Develop and implement strategies for web personalization to deliver tailored experiences to users based on their persona, behavior and preferences, increasing engagement and satisfaction.
- Web Operations: Manage website operations with a focus on CMS management, including timely content updates, performance monitoring, and maintaining an up-to-date site and web pages. Collaborate cross-functionally with design, marketing, and product teams to ensure site reliability, a seamless user experience, and alignment with broader business goals.
- Web Analytics: Utilize web analytics tools to monitor and report on web performance metrics, including campaign URL tracking, and make data-driven decisions to optimize user engagement and site performance.
- Seamless User Experience: Ensure a seamless and intuitive user experience for visitors, effectively balancing content presentation, usability, and functionality.
- Collaboration: Work closely with the web production and web development teams to implement changes and improvements quickly and efficiently, with a bias toward action.
- Communication: Regularly communicate web performance updates, insights, and improvements to the marketing organization, ensuring alignment and transparency in our strategies and outcomes. As a great communicator, convey complex information clearly and effectively.
Qualifications:
- 5+ years of web experience at fast-growing companies, owning a website performance number
- 4+ years of experience in conversion rate optimization, web optimization, or related field leveraging A/B testing, multivariate testing, and other testing methodologies
- Experience overhauling website from look and feel, navigation, to signup flow (revamping websites to growth)
- Cross-functional collaboration with technical team including developers, designers, and analytics to scope out requirements for new pages with appropriate tracking in place
- Ability to manage align senior stakeholders' expectations and align people and resources to deliver optimum results
- Excellent verbal and written communication skills including proficiency at writing and editing including headlines, descriptions, CTAs, etc.
- Must be able to sit and/or stand for long periods of time in an office or home office setting while working
Preferred Qualifications:
- Experience in UX web design or product management
- Experience with the specific web analytics and testing tools we use: Google Analytics, Heap Analytics, Hotjar, Jira, Segment, Looker, and LaunchDarkly
- Strong understanding of SEO, SEM, and other digital marketing channels
- Experience building websites for professional investors – VCs, Hedge Funds, Private Equity firms, B2B companies
For residents of Denver, CO - the annual salary range for this role is $130,000 - $145,000+ annual bonus. Final offers may vary from the amount listed based on geography, candidate experience and expertise, bonus, and other factors
Forge is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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