Web & Digital Marketing Manager - Remote US (EST or CST)

At Allegion, we help keep the people you know and love safe and secure where they live, work and visit. With more than 30 brands, 12,000+ employees globally and products sold in 130 countries, we specialize in security around the doorway and beyond. Additionally, in 2024 we were awarded the Gallup Exceptional Workplace Award, which recognizes the most engaged workplace cultures in the world.

Web & Digital Marketing Manager – Remote US (EST or CST)

Web & Digital Marketing Manager

As a key member of the Allegion Home Strategic Marketing Demand Generation team, the Web & Digital Marketing Manager will lead work on our consumer-facing websites and on key digital initiatives to drive customer experience, consideration, and conversion. This individual will partner with our Web Manager to execute end-to-end oversight and management of US Allegion’s residential public websites, namely Schlage.com and Schlage.ca; including the strategy, execution, and analytics. This position will also partner with our Digital Marketing Manager on key digital marketing and social media initiatives.

At Allegion, we recognize that great talent and breakthrough ideas can come from anywhere. That’s why this position offers a flexible remote work arrangement, with occasional on-site visits as needed based on the role. Whether you’re working remotely or collaborating in person, we’re committed to providing the tools, support, and dynamic environment you need to succeed. At Allegion, your career thrives where innovation meets flexibility, empowering you to achieve your goals while maintaining a healthy work-life balance.

While this is the current structure and we currently have no plans to change, we reserve the right to make changes to the remote schedule as needed at the Company’s discretion.

Qualified candidates must be legally authorized to be employed in the United States. The company does not intend to provide sponsorship for employment visa status (e.g., H-1B, TN, etc.) for this employment position.

What You Will Do:

Front-end Website Development: [35% of time]

• Support Development and Evolution of Schlage.com: Partner with existing Website Manager to support the increasing development needs of Schlage.com, including ideation and execution of interactive web experiences that result in significant and measurable improvements in the consumer experience on and referral rate of Schlage.com. Partner with larger I.T. service team, back-end developers, and partners to bring CX and enhancement opportunities to life.

• Lead Development and Evolution of Schlage.ca: Review existing website Schlage.ca to identify the necessary updates and opportunities for enhancement; including French language options either through translation services or via the integration of Salsify and use of its content publication options. Lead the front-end development of these enhancements and updates, partnering with larger I.T. team, back-end developers, and partners for necessary work.

• UI/UX: Make UI/UX recommendations for Schlage.ca and support recommendations for Schlage.com with both our Agency of record and their UI/UX team to translate visions into feasible plans, and high-quality code. Optimize applications for maximum speed and scalability.

• Bring Web Roadmaps to Life: Drive tactical plans and lead project teams to deliver against web roadmap objectives, including concept, specification, design, launch, and maintenance phases. Make appropriate tradeoffs between functionality and resources and/or timeframes

• Digital Launches and New Product Launches: Lead the launches of new products and digital initiatives on schlage.ca. Support any incremental launch needs on Schlage.com.

• Website Analytics Insights Leadership: For both Schlage.com and Schlage.ca, interpret Adobe analytics to provide overall web and customer experience and journey insights. Develop insights on customer segments, customer journey, site usage, trends, etc. Use this data and the resulting insights to make optimization, content, and marketing recommendations to the demand generation and brand marketing teams. A key skill is the ability to extract the data but compare it to other data sources to identify the larger insight and tell a story that becomes a recommendation.

• Content: Ensure site editorial and design elements are on brand and aligned with standards and messaging; ensure interactional and collaborative guidelines are met; ensure appropriate tone, affect and style are use.

• Site Testing and Innovation: Partner with existing teams on both websites to conduct thorough testing of web applications to identify and resolve bugs. Participate in code reviews and contribute to a culture of continuous improvement. Stay up to date with emerging trends and technologies in front-end development.

• Collaborate cross-functionally: Work with brand and content teams, web IT team, legal and IT securities, etc. to advocate for projects, lead cross-functional projects, understand project considerations, obtain brand-appropriate content, and track deliverables

• Manage additional responsibilities and tasks as needed.

SEO Leadership: [35% of time]

• Lead relationship with SEO partner, currently Conductor with access to SEM Rush.

• Analyze data and reports to make meaningful SEO recommendations for our websites (H1, title, body tags, earning backlinks, content). Lead the on-site execution of SEO tactics.

• Monitor and maintain keywords in SEO platform; and ensure on-site execution of the supporting content for these keyword strategies.

• Serve as a SME on the on-site new site content needed to enhance our SEO strategies and performanace; Partner closely with Marketing Manager, Communications and Content to develop this content and manage its publication to the web.

• Identify and prioritize technical SEO updates

• Competitive SEO monitoring

• Provide SEO reporting and insights

• Stay up to date on the latest SEO trends and best practices

Social Media Marketing: [35% of time]

• Partner with the Digital Marketing Manager to support the execution of the Schlage social media strategy, including maintaining Schlage’s active presence on existing channels by developing campaign content and posting it on platforms to execute campaigns

• Partner with the Digital Marketing Manager to expand our presence within existing and onto new social media platforms

• Lead social media community management and engagement, in partnership with internal teams, leveraging social listening tools

• Monitor competitive activity and industry trends as they appear on social channels

• Effectively report out on social media programs, driving towards measurable KPIs, with actionable insights that drive continuous improvement

• Adopt the voice and tone of the Schlage brand across all channels, and partner to champion for the development of social content that reflects the brand pillars and is relevant to the audience

What You Need to Succeed:

Education / Experience

• Bachelor’s Degree - Information Technology, Website design, Communications; Certification or related degree in Digital Media, Interactive Design, or related commensurate experience

• Proven experience as a Front-End Developer or similar role; 3+ years’ experience in Web development

• 3+ years working within a digital marketing team

• 2+ years’ experience in SEO management preferred

• Experience working on a consumer brand, whether in-house or in an agency environment

• Experience with complex, dynamic websites and content management applications

• Branding & Identity understanding

• Strong negotiation skills and industry knowledge

• Working knowledge of Adobe Experience Manager or comparable CMS preferred

• Preference will be given to candidates residing in the Eastern or Central Time Zones (EST/CST) to best support our customers and collaborate effectively with the team.

Skills:

• Proficient in HTML, CSS design, cross-browser and cross-platform compatibility and JavaScript

• Strong knowledge of Adobe suite, including Adobe Experience Manager (AEM) and Adobe Analytics

• Familiarity with Marketo and Shopify preferred, or willingness to learn these programs

• Strong understanding of responsive design principles

• Strong communication and teamwork skills

• Attention to detail, creativity, and organizational skills are critical

• Excellent verbal and written communication skills

• Excellent time management and project management skills

Why Work for Us?

Allegion is a Great Place to Grow your Career if: 

• You're seeking a rewarding opportunity that allows you to truly help others.  With thousands of employees and customers around the world, there’s plenty of room to make an impact. As our values state, “this is your business, run with it”.

• You’re looking for a company that will invest in your professional development.  As we grow, we want you to grow with us. 

• You want a culture that promotes work-life balance.  Our employees enjoy generous paid time off, because at Allegion we recognize that you have a full life outside of work! 

Why Work for Us?

Allegion is a Great Place to Grow your Career if: 

• You're seeking a rewarding opportunity that allows you to truly help others.  With thousands of employees and customers around the world, there’s plenty of room to make an impact. As our values state, “this is your business, run with it”.

• You’re looking for a company that will invest in your professional development.  As we grow, we want you to grow with us. 

• You want a culture that promotes work-life balance.  Our employees enjoy generous paid time off, because at Allegion we recognize that you have a full life outside of work! 

• You want to work for an award-winning company that invests in its people. Allegion is proud to be a recipient of the Gallup Exceptional Workplace Award for the second year in a row, recognizing our commitment to employee engagement, strengths-based development, and unlocking human potential.

What You’ll Get from Us:

• Health, dental and vision insurance coverage, helping you “be safe, be healthy”  

• Unlimited Paid Time Off

• A commitment to your future with a 401K plan, which currently offers a 6% company match and no vesting period 

• Health Savings Accounts – Tax-advantaged savings account used for healthcare expenses

• Flexible Spending Accounts – Tax-advantaged spending accounts for healthcare and/or dependent daycare expenses

• Disability Insurance –Short-Term and Long-Term coverage, paid for by Allegion, provides income replacement for illness or injury

• Life Insurance – Term life coverage with the option to purchase supplemental coverage

• Tuition Reimbursement  

• Voluntary Wellness Program – Simply complete wellness activities and earn up to $2,000 in rewards

• Employee Discounts through Perks at Work 

• Community involvement and opportunities to give back so you can “serve others, not yourself” 

• Opportunities to leverage your unique strengths through CliftonStrengths assessment & coaching 

Compensation: This range is provided by Allegion. Your actual pay will be based on your skills and experience.

• The expected Base Salary Range: $73,900-$152,000. The actual compensation will be determined based on experience and other factors permitted by law.

• Bonus Eligible: Yes

Apply Today!

Join our team of experts today and help us make tomorrow’s world a safer place!

Not sure if your experience perfectly aligns with the role? Studies have shown that some people are less likely to apply to jobs unless they meet every single qualification and every single preferred qualification of a job posting. At Allegion, we are dedicated to building a diverse, inclusive, and authentic workplace. So, if you’re excited about this role but your past experience doesn’t align perfectly with every item in the job description, we encourage you to apply anyway. You may be just the right candidate for this role.

Allegion is committed to building and maintaining a diverse and inclusive workplace.  Together, we embrace all differences and similarities among colleagues, as well as the differences and similarities within the relationships that we foster with customers, suppliers and the communities where we live and work. Whatever your background, experience, race, color, national origin, religion, age, gender, gender identity, disability status, sexual orientation, protected veteran status, or any other characteristic protected by law, we will make sure that you have every opportunity to impress us in your application and the opportunity to give your best at work, not because we’re required to, but because it’s the right thing to do.   We are also committed to providing accommodations for persons with disabilities. If for any reason you cannot apply through our career site and require an accommodation or assistance, please contact our Talent Acquisition Team.

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Allegion is an equal opportunity and affirmative action employer

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