VP of Revenue Marketing

We are looking for a visionary VP of Revenue Marketing to be the architect of our global growth engine. This is a unique role for a "dual-threat" leader: you will take full ownership of our existing Owned/Earned channels while simultaneously building a brand new Performance Marketing function from the ground up. You aren't inheriting a "maintenance mode" machine - you have the mandate to build the Paid function the right way and the authority to innovate on the Owned channels. You are expected to build an AI-first culture and will have the budget and freedom to experiment with the latest agentic and generative technologies. You will sit at the intersection of Product, Brand, and Revenue, holding the keys to our pipeline generation strategy.

We need an AI-Native leader—someone who understands that modern demand generation isn't just about spending budget, but about leveraging agentic workflows and generative AI to outpace the competition. You will bridge the gap between our Commercial and Government sectors, ensuring our digital footprint is as authoritative in Washington D.C. as it is in Silicon Valley.

The "Owned & Earned" Engine (Strategy & Optimization)

• Website Authority: You are the ultimate owner of the corporate website. You will transform it from a static brochure into a dynamic, high-conversion engine, utilizing AI for real-time personalization and visitor intent modeling.
• Lifecycle & Email Architecture: Move beyond standard newsletters. You will architect sophisticated, behavior-triggered nurture streams that guide prospects through complex Commercial and Government buying cycles.
• Organic Growth (SEO/Content): Partner with Content Marketing to drive technical SEO and organic distribution strategies that establish us as the category leader and reduce reliance on paid acquisition over time.

The "Performance" Build (Scalability & Investment)

• Build the Function: You will stand up our formal Performance Marketing function. This includes designing the org chart, hiring key full-time employees, and selecting/managing specialized external agencies.
• Paid Media Strategy: Orchestrate a diversified paid strategy (SEM, Paid Social, Display, Programmatic) tailored to two distinct audiences: high-volume Commercial buyers and high-compliance Government decision-makers.
• Budget & CAC: Own the paid media budget. You are responsible for optimizing Spend Efficiency, lowering Customer Acquisition Cost (CAC), and managing the "Blended CAC" across paid and organic efforts.

AI-Native Innovation

• Agentic Workflows: Implement AI agents to handle routine marketing operations, data enrichment, and personalization tasks, allowing your human team to focus on strategy and creativity.
• Predictive Modeling: Leverage AI tools to identify high-intent accounts (Propensity to Buy) and trigger marketing actions before the prospect actively searches for a solution.
• Generative Ad Velocity: Utilize GenAI to scale ad copy testing and creative variations at a speed traditional agencies cannot match.

Integrated Go-To-Market (Commercial & Gov)

• Field & Events: Lead the strategy for trade shows, field activations, and webinars, ensuring these offline/hybrid touchpoints are fully integrated into digital nurture paths.
• Cross-Functional Orchestration: Partner deeply with Product Marketing to translate features into benefits, and Brand/Content to ensure performance campaigns remain brand-compliant.
• Attribution: Move beyond "Last Touch." Build a reliable attribution model that helps leadership understand the interplay between Earned authority and Paid acceleration.

• Experience: 10+ years in B2B SaaS Marketing, with a proven track record of managing both organic strategies and substantial paid media budgets.
• The "Builder" Mindset: Proven experience scaling the revenue marketing function—hiring the first performance marketers or selecting and onboarding the right agencies.
• The AI Edge: You are a "Power User" of modern AI tools. You don’t just tolerate AI; you view it as a mandatory teammate. You can demonstrate how you’ve used technology to multiply output without multiplying headcount.
• Tech Stack Mastery: Deep proficiency in CRM (Salesforce), Marketing Automation (HubSpot/Marketo), and AdTech platforms (Google Ads, LinkedIn Campaign Manager, 6sense/Demandbase).
• Web & CRO Expertise: You have a technical understanding of website performance, conversion rate optimization, and the "Owned" channel tech stack.

The target base salary for this position is $225,000 - $275,000 plus company bonus and equity. Final offer amounts are determined by multiple factors including location, local market variances, candidate experience and expertise, internal peer equity, and may vary from the amounts listed above.