This role involves developing and executing a global growth marketing strategy to drive pipeline generation and revenue acceleration, while overseeing marketing teams and collaborating with various departments to align strategies.
Vice President, Revenue Marketing
We are seeking an exceptional Vice President of Revenue Marketing to drive Rapid7's global marketing strategy, accelerate pipeline, and fuel revenue growth. This is an influential leadership role that will directly impact our growth to $1 billion in ARR and beyond!
About the Team
The VP of Revenue Marketing is responsible for regional growth marketing teams in North America and International Markets across EMEA and APJ. Additionally, you will oversee global marketing teams focused on:
As a key member of the marketing leadership team, you will partner cross-functionally with Customer Excellence, Product Marketing, Brand & Creative, and Corporate Communications to ensure a unified, data-driven approach to full-funnel demand generation and customer engagement. You will also partner closely with our Go-to-Customer and Customer Operations teams.
About the Role
The VP of Revenue Marketing's primary responsibility will be to develop and execute a global growth marketing strategy that drives pipeline, conversion, and revenue acceleration to support Rapid7's $1B+ growth goals. Specifically, your focus will be to:
The skills and qualities you'll bring include
We know that the best ideas and solutions come from multi-dimensional teams. That's because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don't be shy - apply today.
About Rapid7
At Rapid7, our vision is to create a secure digital world for our customers, our industry, and our communities. We do this by harnessing our collective expertise and passion to challenge what's possible and drive extraordinary impact. We're building a dynamic and collaborative workplace where new ideas are welcome.
Protecting 11,000+ customers against bad actors and threats means we're continuing to push the envelope - just like we've been doing for the past 20 years. If you're ready to solve some of the toughest challenges in cybersecurity, we're ready to help you take command of your career. Join us.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or any other status protected by applicable national, federal, state or local law.
We are seeking an exceptional Vice President of Revenue Marketing to drive Rapid7's global marketing strategy, accelerate pipeline, and fuel revenue growth. This is an influential leadership role that will directly impact our growth to $1 billion in ARR and beyond!
About the Team
The VP of Revenue Marketing is responsible for regional growth marketing teams in North America and International Markets across EMEA and APJ. Additionally, you will oversee global marketing teams focused on:
- Omni-channel Marketing
- Campaigns & Demand Generation
- Partner Marketing
As a key member of the marketing leadership team, you will partner cross-functionally with Customer Excellence, Product Marketing, Brand & Creative, and Corporate Communications to ensure a unified, data-driven approach to full-funnel demand generation and customer engagement. You will also partner closely with our Go-to-Customer and Customer Operations teams.
About the Role
The VP of Revenue Marketing's primary responsibility will be to develop and execute a global growth marketing strategy that drives pipeline, conversion, and revenue acceleration to support Rapid7's $1B+ growth goals. Specifically, your focus will be to:
- Own and optimize pipeline generation across all sources, balancing channels, tactics, and budget to maximize both acquisition and expansion.
- Leverage data, analytics, and attribution modeling to refine strategies and demonstrate marketing's impact on revenue.
- Partner closely with sales leadership to align on lead generation, scoring, conversion, and enablement strategies.
- Lead and mentor high-performing regional teams while ensuring alignment to global objectives.
- Oversee global marketing functions, including omni-channel strategies, partner co-marketing, and brand-building events.
- Collaborate with Product Marketing to ensure aligned messaging and go-to-market execution for Rapid7's solutions.
- Partner with Customer Excellence to optimize customer journeys, driving retention and lifetime value.
- Work with Brand & Creative and Corporate Communications to maintain a unified brand voice and cohesive content strategy across the full funnel.
- Expand Rapid7's channel and ecosystem partnerships through strategic co-marketing initiatives.
- Build and scale integrated, omni-channel campaigns, including digital, ABM, events, content, paid media, and field marketing.
- Act as a strategic leader in evolving our marketing technology stack, using automation, AI, and advanced analytics to drive efficiency and personalization.
- Foster a test-and-learn culture with ongoing iteration in campaign performance, messaging, and audience targeting.
The skills and qualities you'll bring include
- 15+ years of experience in B2B growth marketing, demand generation, or field marketing, with 5+ years in a senior leadership role.
- Proven track record of scaling global marketing teams and driving revenue growth at scale.
- Expertise in regional and global marketing leadership, with experience managing teams in APJ, North America, and EMEA. Comfortable with driving accountability across the team.
- Deep understanding of omni-channel marketing, campaigns & demand generation, partner marketing, and experiential marketing.
- Strong background in pipeline management, ABM, data-driven marketing, and performance analytics.
- Excellent executive presence and communication skills, with the ability to influence cross-functional teams and senior leadership.
- Adept at building and sustaining high-impact cross-functional partnerships with Sales, Product, Operations, and Customer teams.
- Proven ability to drive accountability across global teams and ensure alignment with strategic priorities.
- Comfortable navigating ambiguity and solving complex challenges in fast-paced, evolving environments. Experience working in fast-paced, high-growth B2B SaaS, cybersecurity, or enterprise technology industries preferred.
We know that the best ideas and solutions come from multi-dimensional teams. That's because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don't be shy - apply today.
About Rapid7
At Rapid7, our vision is to create a secure digital world for our customers, our industry, and our communities. We do this by harnessing our collective expertise and passion to challenge what's possible and drive extraordinary impact. We're building a dynamic and collaborative workplace where new ideas are welcome.
Protecting 11,000+ customers against bad actors and threats means we're continuing to push the envelope - just like we've been doing for the past 20 years. If you're ready to solve some of the toughest challenges in cybersecurity, we're ready to help you take command of your career. Join us.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or any other status protected by applicable national, federal, state or local law.
Top Skills
Attribution Modeling
Data Analytics
Marketing Automation
Omni-Channel Marketing
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