VP, Media Strategy and Planning

EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients. 

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need. 

We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  

We are seeking a dynamic Vice President of Media Strategy & Planning to lead integrated media strategies for pharmaceutical and healthcare brands. This senior leader will combine strategic vision, regulatory expertise, and innovation to deliver impactful campaigns across HCP and DTC audiences. 

You’ll work at the intersection of creativity and science, partnering with clients, internal teams, and industry leaders to craft omni-channel media solutions that drive measurable impact.  

The ideal candidate will excel at managing complex, multi-channel campaigns within the highly regulated pharmaceutical landscape, ensuring compliance while delivering creative and effective solutions. This role requires a proven ability to translate business objectives into measurable outcomes, consistently demonstrating success in elevating pharmaceutical brands and achieving performance goals. A forward-thinking mindset, combined with strong analytical and leadership skills, is essential to guide teams and shape strategies that influence patient engagement and brand growth. 

Team Leadership  

• Mentor and manage a team of seasoned and junior media planners. 

• Foster a culture of compliance, innovation, and strategic excellence. 

• Oversee resource allocation and training on Pharma and media best practices. 

• Lead omni-channel media planning, including paid, owned, and earned media.  

• Translate insights from research, analytics, and cultural trends into actionable media strategies.  

• Oversee campaign development, scheduling, and optimization across all media channels. 

• Accountability for team’s work and client satisfaction. 

Client Management  

• Serve as a senior Media advisor to pharmaceutical clients and internal leadership. 

• Collaborate with creative, regulatory, and medical teams to ensure message integrity. 

• Ensure connectivity across internal teams (creative, analytics, investment) and external partners.  

• Participate in new business efforts and strategic presentations. 

Strategic Leadership 

• Develop and oversee comprehensive media strategies that support brand and performance marketing goals. 

• Ensure alignment of media plans with overall marketing and business objectives. 

• Drive innovation in media planning through emerging technologies and platforms. 

• Provide overall media thought-leadership. 

Budget & Operations  

• Oversee multi-million-dollar media budgets with strict compliance and cost control. 

• Ensure adherence to agency and client financial standards. 

Skills:  

• Deep understanding of pharma media channels, regulatory requirements, and audience segmentation. 

• Strong analytical skills and ability to synthesize complex data into actionable insights. 

• Excellent leadership, communication, and presentation skills. 

• Familiarity with ad tech, measurement tools, and emerging media trends. 

Experience: 

• 15+ years of experience leading media teams, driving business results, solid track record of team building, leadership and creative problem-solving skills.  

Patient Minded I act with the patient’s best interest in mind.

Client Delight I own every client experience and its impact on results.

Take Action I am empowered and hold myself accountable.

Embrace Diversity I create an environment of awareness and respect.

Grow Talent I own my development and invest in the development of others. 

Win Together I passionately connect with anyone, anywhere, anytime to achieve results.

Communication Matters I speak up to create transparent, thoughtful, and timely dialogue.

Always Innovate I am bold and creative in everything I do.

Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.

EVERSANA is committed to providing competitive salaries and benefits for all employees. If this job posting includes a base salary range, it represents the low and high end of the salary range for this position and is not applicable to locations outside of the U.S.  Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living).  More information about EVERSANA’s benefits package can be found at eversana.com/careers.  EVERSANA reserves the right to modify this base salary range and benefits at any time. 

From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at [email protected].

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