VP of Marketing

Key Responsibilities

• Own full marketing funnel strategy, execution, and measurement across awareness → lead acquisition → conversion → retention → advocacy.
• Own marketing-sourced and marketing-influenced pipeline, including lead quality and lead delivery performance, operating against clearly defined SLAs with Sales.
• Drive demand gen/lifecycle performance across all marketing channels (paid media, organic/SEO/GEO, email nurture, webinars/events, partnerships, etc.).
• Identify opportunities for “AI leverage” across the customer journey (web, email, paid, SEO, partnerships, outbound enablement) and internal marketing efforts to increase speed, efficiency, and effectiveness without sacrificing quality.
• Operate and optimize a measurement framework that connects marketing investments, pipeline, and revenue, with high integrity and leadership buy in.
• Maintain and expand a robust portfolio of sales collateral, presentation templates, case studies, email sequences, and timely marketing insights.
• Define and maintain the ideal customer profile, lead qualification standards, and lead handoff SLAs in close partnership with Sales and leadership team(s).
• Own marketing tech stack strategy (HubSpot and related tools), attribution approach, and reporting cadence.
• Develop co-marketing plans with aligned partners and marketing influencers.
• Manage a lean internal team spanning demand gen, lifecycle, content, events/partnerships, etc.
• Foster a culture that ruthlessly pursues ROI and growth, with transparency, tenacity, and collaboration.

What We're Looking For

• 10+ years of B2B marketing experience, with 5+ years leading teams overseeing a diversified channel/marketing mix.
• Experience in a sales led go-to-market motion with a company that sells human-driven services (vs. software or products).
• Experience providing internal marketing services and planning for vertical leaders who demand marketing for their particular segment of the overall business (e.g. General Managers, Category Managers, Brand Managers).
• Demonstrated success leading full-funnel marketing efforts that exceed pipeline targets using a variety of tactics, including paid advertising, content, webinars, IRL events, and influencers.
• Experience identifying, testing, and operationalizing new channels through experimentation, with a bias toward measurable ROI and repeatable performance.
• Ability to design and implement repeatable frameworks, processes, and KPIs that drive accountability and increasing efficiency.
• Strong executive presence and communication skills; able to represent Right Side Up in front of C-suite leaders, investor partners, at industry events, and through speaking engagements.
• Comfort operating in a fast-moving, high-growth, and entrepreneurial environment.