VP - Marketing

Pets deserve the best care. At Vetsource, we build the foundation for success, enabling those in the pet healthcare profession and industry to thrive. Our data-powered platform simplifies processes and streamlines systems, helping those we serve create tighter bonds with their customers. From prescription management and pet owner engagement to veterinary business performance data and insights, Vetsource provides comprehensive solutions that give our customers more time and flexibility, and help them foster strong relationships and positive experiences. In a rapidly evolving world, we’re constantly seeking new ways to help our customers chart a course for a better, brighter future for pets and those who care for them.

If you love pets, want to have an impact and join a fantastic organization, Vetsource could be the place for you.

At Vetsource, our teams, much like our customers, are represented through diverse perspectives, life experiences, unique strengths (and love for animals). We are an equal opportunity employer committed to fostering an inclusive and diverse workplace.

We are a team of real people looking for great people to join us, which is why applications are carefully and thoughtfully reviewed by our team. We know that when considering a new opportunity, it's common to weigh your qualifications against the listed job criteria. That said, even if you don’t meet 100% of the job requirements but feel you would be a good fit for the role, we still encourage you to apply!

WHO WE ARE LOOKING FOR

Vice President, Marketing

The VP, Marketing is responsible for developing strategy and executing programs to drive new accounts and revenue growth for Vetsource as we expand our footprint with Veterinary Practices and the animal health marketplace.  This role is critical for elevating our brand presence and refining our market narrative to differentiate us from the competition. If you are an animal lover who is passionate about driving innovation and accelerating growth within a B2B environment (with some B2C exposure) and have proven that you can deliver results while developing and inspiring a team, then this is the job for you! 

This role provides a unique opportunity to join a great brand and take it to the next level; working in a mission and values-driven organization that has the ability to extend our industry leadership as we deliver value for our customers while we grow enterprise value.

This is a full-time, remote position.

WHAT YOU'LL DO

• Strategic Leadership: Develop and execute a comprehensive B2B marketing strategy that aligns with overall business goals for customer acquisition and revenue growth

• Brand and Storytelling: Lead the development of our brand voice and market positioning. Craft and champion a compelling narrative that effectively communicates our value proposition and differentiates us from competitors

• Demand Generation: Oversee all demand generation efforts, including digital marketing, content marketing, account-based marketing (ABM), and lead nurturing campaigns, to build a robust sales pipeline

• Customer Growth: Partner with sales and customer success teams to develop marketing programs that drive upsell, cross-sell, and retention with our existing customer base

• Team Leadership: Build, mentor, and manage a high-performing marketing team, fostering a culture of creativity, data-driven decision-making, and accountability

• Market Analysis: Utilize market research and competitive analysis to identify opportunities and inform strategic planning

• Work cross-functionally with sales, customer success, and product development to ensure execution and on-time delivery of the commercialization plan

• Develop and execute launch plans for all products/services and new brands as they are added to our portfolio of companies

• Develop and drive overall marketing strategies to deliver the revenue and margin goals while delivering +20% YoY growth rates, participating with Product Management teams to unlock revenue opportunities

• Establish a connection and proactively communicate with other leaders across Sales, Customer Success, Technology, Operations, Customer Service, and Finance, driving a digital-first mindset

• Work closely with Product Development and Engineering teams on new products and develop the marketing story and communications for all product/service lines

Supervisory Responsibilities:

• Define job responsibilities, performance criteria, and structure of the team, establish team culture, motivation and engagement

• Lead the team to deliver high-quality, on-brand, and timely work that drives results through coaching, mentoring, and developing staff through regular 1:1 meetings, performance reviews, and feedback

• Manage agency and other vendor partners to deliver campaigns and commercialization materials that align with strategic growth and brand objectives

WHAT YOU BRING

• Bachelor’s degree in Marketing or Business; MBA preferred

• 12+ years marketing/management and leadership experience primarily within a veterinary B2B environment, with a strong emphasis on Saas or similar business models serving professional clients; experience in B2C is a plus, but the core focus must be B2B

• Proven experience in lead generation, conversion, and nurturing specifically for B2B sales cycles

• Experience bringing products/services to market with revenue of over $350M

• Working knowledge of Salesforce Automation tools (e.g., SFDC)

• Develop and manage annual budgets in support of business goals and defined Marketing Strategy

• Experience with brainstorming, validating, testing and refining customer acquisition and growth initiatives utilizing A/B split testing to ensure ongoing improvements

• Proven ability to lead and collaborate effectively with Product Development, Engineering and other disciplines in a cross-functional, team-oriented culture that emphasizes transparency and a positive attitude

• Exceptional communication and interpersonal skills, with the ability to listen effectively and clearly advise and collaborate with senior management and cross-functional teams.

• Strong understanding of integrated marketing programs and channel operations (e.g., CRM/Marketing Automation, paid social)

• Highly adaptable, hands-on, and capable of managing multiple projects and shifting priorities in a fast-paced, entrepreneurial environment

• Self-motivated and eager to consistently take on new challenges and learn new products and technologies

WORKING CONDITIONS

• Reliable internet access is required

• Sitting/standing at a desk working on a computer for long periods of time

• Travel up to 10%

WHAT CAN YOU EXPECT FROM VETSOURCE

In addition to an inclusive and welcoming culture, Vetsource also offers:

• Competitive pay and benefits including medical, vision*, dental, and life insurance
• Employee Assistance Program
• Pet insurance* and Virtual vet care
• PTO, Holidays, Floating Holidays, and Volunteer Day
• Retirement Savings Plan (401k/ RRSP) with employer matching program
• Paid parental leave
• Flexible scheduling and remote work where possible
• The opportunity to join one of our Associate Resource Groups, and fun company events!
   

For Canadian based associates these specific benefits are not included*

OUR VALUES

In addition to the benefits listed above, all associates are expected to support and model Vetsource’s Core Values: Do the right thing every time; Treat others the way they want to be treated; Embrace change; Be innovative; Get it done; Enjoy the work! A culture where everyone can thrive!

Pay range (US based applicants): $185,400 - $247,200 (annualized) + 20% annual bonus target

Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to job-related skills, experience, certifications, relevant education and training, while also considering internal equity.

The statements in this document are intended to describe the general nature and level of work being performed for this role, and are not to be construed as an exhaustive list of responsibilities, duties, and skills required. Our pre-employment process in the US includes a background check as a part of the hiring process, and will include a drug screen for pharmacy related roles. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please email [email protected], or if you have general questions relating to this process.  No agencies please. We are an equal opportunity employer.

Vetsource is an E-verify employer.

www.vetsource.com