VP of Growth

Flock Safety is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. Our hardware and software suite connects cities, law enforcement, businesses, schools, and neighborhoods in a nationwide public-private safety network. Trusted by over 5,000 communities, 4,500 law enforcement agencies, and 1,000 businesses, Flock delivers real-time intelligence while prioritizing privacy and responsible innovation.

We’re a high-performance, low-ego team driven by urgency, collaboration, and bold thinking. Working at Flock means tackling big challenges, moving fast, and continuously improving. It’s intense but deeply rewarding for those who want to make an impact.

With nearly $700M in venture funding and a $7.5B valuation, we’re scaling intentionally and seeking top talent to help build the impossible. If you value teamwork, ownership, and solving tough problems, Flock could be the place for you.

Reporting to the CMO, the VP, Growth is the single-threaded owner of Flock’s full-funnel growth engine - lifecycle (CRM/marketing automation), performance marketing (search, paid social, programmatic), web & blog, experimentation, and the build-out of our ATL media capability from zero. You’ll maximize attributed pipeline and revenue efficiency through automation, machine-learning–led optimization, and ruthless experimentation. You will partner deeply with the Chief of Staff (Marketing) who will partner to develop a best-in-class data/technology spine. You’ll define the operating system, hire and coach high-leverage ICs/leaders, and prove impact with board-grade KPIs.

Key Responsibilities

• Own growth strategy, roadmap, and targets across acquisition, activation, expansion, and retention; deliver CAC/payback improvements and pipeline influence by segment/vertical.

• Lead lifecycle marketing end-to-end: identity-resolved journeys, trigger design, dynamic offers, and rigorous measurement; partner with Sales on lead quality, SLAs, and feedback loops.

• Build and scale performance media across SEM, paid social, and programmatic; establish channel playbooks, audience frameworks, creative/offer matrices, and incrementality testing.

• Treat web and blog as a product: own information architecture, page performance, SEO, and conversion; stand up a durable CRO program (A/B/MVT, personalization, QA gates).

• Launch the ATL media function from zero (OOH/audio/sponsorships) using experimentation-first buying and MMM-informed allocation.

• Stand up a disciplined experimentation engine: geo/holdout tests, causal frameworks, pre-registered hypotheses, and a shared learning library that codifies wins into playbooks.

• Partner with the Chief of Staff to define the growth data model, MMM/MTA strategy, and a quarterly reallocation approach that moves dollars to highest-ROI channels.

• Operationalize distribution for impact dashboards and related proof assets (SEO, amplification, email, social), and measure backlinks, engagement, and pipeline influence.

• Design governance: taxonomy/UTM standards, landing page templates, privacy/consent compliance, and channel QA so measurement is trustworthy and repeatable.

• Manage vendor/agency surge capacity with tight SOWs, rate cards, and performance SLAs; in-house where quality/velocity merits it.

• Publish a weekly growth readout (WBR inputs) and a quarterly business review tying spend to revenue outcomes, insights, and next-quarter reallocations.

• Land a best-in-class growth strategy for Community Safety in the first 3-6 months.

The Skillset

• 15+ years building growth engines at high-growth tech or platform companies; owned pipeline, CAC/payback, and conversion at scale.

• Deep expertise in lifecycle automation (MAP/CRM/CDP), SEM/paid social/programmatic, SEO/CRO, and web performance; comfortable scoping growth engineering work.

• Advanced experimentation and measurement chops: holdouts/geo tests, MTA, MMM, incrementality, and causal inference fundamentals.

• Systems operator who moves quickly from hypothesis → test → decision → playbook; strong financial rigor and P&L literacy.

• Cross-functional leader who can translate brand narratives and PMM positioning into performant funnels and offers without sacrificing craft or compliance.

• Team builder and coach; hires bar-raising ICs/managers and creates a culture of speed, learning, and accountability.

90 Days at Flock

We are a results-oriented culture and believe job descriptions are only the start. At Flock, we set 90-day plans to drive impact. Here’s a preview:

First 30 Days

• Audit channels, lifecycle, web/blog, analytics, and vendors; baseline CAC, payback, and pipeline influence by segment.

• Partner with Chief of Staff, lock tracking/taxonomy standards and define the growth dashboard for the Weekly Business Review.

• Publish the growth thesis, OKRs, and 12-month roadmap; confirm hiring plan (lifecycle lead, web/CRO lead, growth engineer; performance backfills).

First 60 Days

• Launch v1 always-on journeys (welcome, nurture, upsell/bundle triggers) and a foundational CRO program (test queue, templates, QA gates).

• Roll out performance playbooks for SEM and paid social with clear incrementality tests; ship first creative/offer matrices with Brand & PMM.

• Define the ATL pilot strategy (tactics, geos, measurement) and brief Brand Studio on formats and clock speeds.

• Ship v1 distribution plan for the external data dashboard (SEO, paid, social, email) and measure engagement/backlinks.

First 90 Days

• Deliver measurable lifts in SQLs/pipeline from lifecycle and CRO; show channel-level payback improvements and a reallocation plan.

• Launch first ATL pilots (CTV/OOH/audio) with MMM-ready data capture; present an attribution readout (MTA + geo/holdout).

• Publish a quarterly growth review (QBR): results, insights, and next-quarter reallocations.

• Finalize team build (offers to lifecycle lead, web/CRO lead, growth engineer) and lock agency surge roster with SLAs.

Our interview process reflects our culture: transparent and collaborative. You’ll meet with peers, cross-functional partners, and executives. Expect to showcase both your creative thinking and analytical approach in a case study format.

In this role, you’ll receive a salary between $290,000 - $350,000 as well as stock options. Base salary is determined by experience, education/training, and market indicators. Flock does not offer bonuses.

🌴 Flexible PTO + 11 company holidays
⚕️ Fully-paid health benefits for employees (Medical, Dental, Vision, HSA match)
👪 Family Leave: 12 weeks 100% paid parental leave, with additional recovery time for birthing parents
🍼 $50,000 lifetime fertility & family benefits via Maven
🧠 Mental health support through Spring Health
💖 Caregiver support via Cariloop
💸 1:1 equity tax advisor sessions
💚 Active ERGs: Women of Flock, Flock Proud, LEOs, Melanin Motion
💻 WFH stipend ($150/month) + productivity stipend ($300/year)
🏠 One-time home office stipend ($750)

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at [email protected]. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.

At Flock Safety, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at [email protected]. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.

At Flock Safety, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.