VP of Global eCommerce Expansion

Freebird is one of the fastest-growing direct-to-consumer personal care brands, built for people who want to look and feel their best. We’ve grown into a 9-figure business by simplifying grooming routines and delivering unmatched customer experiences across our ecosystem of products and content.

Now, we’re expanding internationally — and we need an experienced operator to lead the charge.

We’re hiring a VP of International Expansion to build and execute Freebird’s global growth strategy. You’ll be responsible for architecting the full international roadmap — from planning and compliance to launch and optimization — across Shopify Plus (via Shopify Markets), Amazon, paid media, and operational functions.

This is a cross-functional leadership role that requires someone who has done this before. You’ll bring structure, clarity, and velocity to one of Freebird’s most important growth initiatives.

Strategic Planning & Roadmap

• Build the go-to-market plan for phased international rollout (starting with Canada, UK, EU, AU)
• Lead market research, competitive analysis, pricing, tax/duties, and customer experience modeling
• Determine launch order, channel mix (DTC, Amazon), and expansion levers per market

Cross-Functional Execution & Project Leadership

• Own the international expansion roadmap and align all stakeholders around a clear, trackable plan
• Coordinate execution across Paid Media, Creative, eCommerce, CX, Product, Finance, Amazon, and Operations
• Run sprint-based cross-functional meetings to ensure progress, remove roadblocks, and hit launch dates

Platform Setup & Operational Launch

• Leverage Shopify Plus + Shopify Markets to manage localized sites, payments, currencies, and checkout experiences
• Ensure compliance with tax, import/export laws, and privacy regulations (GDPR, etc.)
• Partner with legal, 3PLs, and tech vendors to ensure seamless fulfillment, customer support, and CX

Localization & GTM Optimization

• Localize site experiences, product pages, policies, FAQs, and packaging (where needed)
• Support creative and media teams in adapting messaging, content, and offers for international markets
• Spin up international ad accounts and Amazon Global marketplaces with appropriate campaign structure and attribution

Optimization & Scale

• Identify and track KPIs to improve performance post-launch (CAC, LTV, CVR, ROAS, CX, fulfillment, etc.)
• Test pricing, offers, creative, site UX, and customer journey in each market to optimize
• Develop repeatable playbooks for launching new markets efficiently

• 5–10+ years in DTC/eCommerce/subscription or CPG
• Hands-on experience leading international expansion for a consumer brand (DTC + Amazon ideally)
• Strong knowledge of Shopify Plus, Shopify Markets, and the international tech/payments/ops ecosystem
• Deep understanding of tax, compliance, fulfillment, shipping, localization, and go-to-market nuances
• Excellent project management, communication, and leadership across multiple functions
• A bias for action, ownership, and doing things right the first time

• Launched both English-speaking and EU/international markets
• Scaled subscription businesses with global infrastructure (e.g., Recharge, Klaviyo, Meta, Google)
• Built or contributed to playbooks for global market entry

• Fully Remote Flexibility: Work from wherever you thrive best

• Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness
• Competitive Compensation & Bonuses: A strong base salary + performance bonuses tied to impact
• 401(k) with Company Match: Helping you plan and save for the long-term
• Unlimited PTO: Take the time you need to recharge and show up at your best
• Opportunities for Growth: Elevate your career with the chance to scale into a senior leadership position

• Be part of a profitable, high-growth DTC brand with real momentum and ambition
• Own a critical business function and team with autonomy, support, and resources
• Work on a product that solves real problems, delights customers, and scales globally
• Join a smart, motivated team obsessed with innovation, experimentation, and impact