As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.
About The Role
Reporting to the Chief Marketing Officer, the VP of Digital Experience will lead a global team spanning performance marketing, digital strategy, and web experience. This leader will own the vision and execution for how digital channels fuel inbound demand, while also shaping how prospects and customers experience CrowdStrike online.
The ideal candidate brings a rare blend of data-driven growth expertise and customer-centric experience design, ensuring that every click, visit, and campaign accelerates both revenue growth and long-term brand affinity.
What You’ll Do
In this role, you’ll be the driving force behind CrowdStrike’s digital engine. Leading a global team across performance marketing, web, and digital strategy, you’ll own the roadmap for how we reach, convert, and delight customers at scale. This is a role for a builder and innovator—someone who thrives at the intersection of pipeline accountability and customer experience design.
- Shape the future of digital demand generation: From paid search and social to emerging channels and AI-powered digital experiences, you’ll lead the programs that bring customers into the funnel and accelerate pipeline.
- Elevate our digital experience: You’ll ensure CrowdStrike.com and our digital properties deliver world-class design, personalization, and conversion optimization. Every interaction should be seamless, intuitive, and impactful.
- Turn data into growth: You’ll set the standard for analytics, attribution, and insights that drive smarter decisions and maximize ROI.
- Inspire and lead: You’ll empower a talented team of marketers, strategists, and digital experts to push boundaries, innovate, and continuously improve.
- Build, lead, and inspire global teams across performance marketing, digital experience, and web strategy.
- Develop the overarching digital roadmap that drives pipeline growth, customer acquisition, and lifetime value.
- Partner with Sales, Product Marketing, Brand, and Revenue Marketing to ensure alignment on business objectives and go-to-market priorities.
- Own paid digital programs (search, social, display, programmatic, emerging channels) to drive inbound demand and pipeline contribution.
- Scale integrated digital campaigns that balance lead capture, nurture, and account-based engagement.
- Establish a framework for ROI measurement, attribution, and optimization across the funnel.
- Lead the vision and strategy for CrowdStrike.com and related digital properties, ensuring they deliver best-in-class user experience, personalization, and conversion optimization.
- Oversee SEO, site architecture, and content optimization to maximize visibility and inbound traffic.
- Implement continuous testing and experimentation (A/B, multivariate, personalization) to enhance digital engagement and performance.
- Partner with Data teams to define KPIs, dashboards, and performance reporting.
- Ensure digital campaigns and experiences are supported by the right marketing technology stack and analytics infrastructure.
- Partner with Marketing Ops and IT to build a best in class AI-powered digital experience technology strategy.
- Translate insights into actionable strategies to accelerate conversion and improve efficiency.
- Stay ahead of digital marketing trends, emerging platforms, and customer expectations, including generative and agentic AI.
- Foster a culture of curiosity, testing, and data-informed decision-making across the organization.
- Drive continuous improvement in both pipeline generation and digital experiences.
What You'll Need
- A seasoned digital and growth leader with 15+ years experience in a B2C company with an e-commerce or other digital growth engine, or an innovative B2B SaaS company with a strong inbound digital strategy.
- Proven success driving pipeline and revenue through digital channels at global scale.
- Deep digital and growth expertise including performance marketing, SEO, web strategy, and digital experience optimization.
- Data-driven mindset with fluency in marketing automation, attribution, and analytics.
- A collaborative, inspiring leader who can set a strategic vision while rolling up sleeves to execute.
- Passion for innovation, experimentation, and creating best-in-class customer journeys.
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CrowdStrike, Inc. is committed to equal pay for equal work in its compensation practices. The base salary range for this position in the U.S. is $290,000.00 – 370,000.00 per year + variable/incentive compensation + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications and location.
Benefits of Working at CrowdStrike:
Remote-friendly and flexible work culture
Market leader in compensation and equity awards
Comprehensive physical and mental wellness programs
Competitive vacation and holidays for recharge
Paid parental and adoption leaves
Professional development opportunities for all employees regardless of level or role
Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
Vibrant office culture with world class amenities
Great Place to Work Certified™ across the globe
CrowdStrike is proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program.
CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed, ethnicity, religion, sex (including pregnancy or pregnancy-related medical conditions), sexual orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status with regard to public assistance, or any other characteristic protected by law. We base all employment decisions--including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, lay-offs, return from lay-off, terminations and social/recreational programs--on valid job requirements.
If you need assistance accessing or reviewing the information on this website or need help submitting an application for employment or requesting an accommodation, please contact us at [email protected] for further assistance.
Find out more about your rights as an applicant.
CrowdStrike participates in the E-Verify program.
Notice of E-Verify Participation
Right to Work
For detailed information about the U.S. benefits package, please click here.
Expected Close Date of Job Posting is:01-04-2026Top Skills
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