VP, Co-Brand Analytics - Travel

Job Description:

Role Summary/Purpose:

The VP, Co-Brand Analytics – Travel role supports the Travel & Entertainment and Digital Retail businesses as well as Synchrony eCommerce Solutions within the Co-Brand/Digital credit product portfolio.

This role will lead a team of analysts as well as partner cross functionally to deliver actionable insights around channel strategy, customer analytics, value prop measurement, segmentation, forecasting, and portfolio diagnostics. The individual will develop a decision management and optimization framework to drive campaign and channel strategy to increase ROI, customer engagement and portfolio profitability

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Manage, coach and develop a team of analytics professionals dedicated to SYF Cobrand business

• Collaborate with cross functional teams to combine product, channel, and credit strategies into a unified roadmap to deliver a unique customer experience to grow acquisition and increase customer retention

• Conduct analysis of product and channel performance to uncover insights that inform critical decision-making to drive profitable outcomes

• Partner closely with broader Marketing organization and GMs to execute integrated marketing campaigns leveraging personalization and segmentation

• Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data driven insights

• Provide a proactive effort on data mining to leadership presentation to drive data driven decisioning.

• Establish a test and learn culture and provide guidance and leadership for the design, analysis and measurement phases of campaigns and large-scale projects. 

• Ongoing assessment and measurement of product, channel and targeting strategies

• Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand trajectory of KPIs to enable better forecasting and management of the portfolio

• Measure in wallet and category spend to determine financial impact on rewards and loyalty costs and targeting strategies to drive cardholder engagement

• Co-manage team of offshore analysts to ensure high quality execution and delivery of business insights to drive profitable growth

• Evangelize the value of clients sharing their data assets to drive acquisition, account management and portfolio strategies to improve portfolio performance.

• Provide strategic thought leadership and influence the internal SYF client team and client partner teams to implement profitable marketing and offer strategies rooted in analytics

• Develop business case presentations and action plans to drive marketing strategy; including targeting recommendations, test design, cross-sell optimization, product opportunities and cost/benefit analysis to review with client and SYF Marketing teams

• Own the analytics agenda and provide Innovative leadership to evolve the analytics strategy based upon the state of the business and potential opportunities

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor’s degree, or in lieu of degree, GED/high school diploma and 9+ years of work experience establishing and managing marketing or portfolio analytics in the financial services, credit card, travel and entertainment or other consumer based industry

• A minimum of 7+ years of functional work experience to include:

  • 3+ years of analytical leadership/managerial experience within the financial services, travel and entertainment, or other consumer based industry

  • 3+ years using statistical analysis tools to perform business insights

  • 2+ years leading large-scale analytics projects

  • 2+ years of client facing experience

Desired Characteristics:

• Bachelor's degree in Mathematics, Statistics, Database Marketing or Quantitative Analysis preferred

• Advanced degree in a quantitative field or MBA with Systems and Marketing specialization strongly preferred

• Experience with CoBrand credit products preferred

• Experience in the travel and entertainment industry preferred

• 5+ years of project management skills and experience

• Demonstrated ability to manage remotely located teams in India and the US

• Credit card marketing/analytics experience

• Proven hands-on experience utilizing SAS or SQL data mining skills as well as open-source tools such as R and Python.

• Advanced development of dashboards and data visualization tools such as Tableau or Birst

• Strong understanding of targeting and segmentation, retail analytic tools and advanced skills using Excel and PowerPoint strongly preferred

• Digital marketing analytics experience

• Experience using open source software tools in a CRM setting

• Demonstrated success leading a team with proven track record of delivering results

• Ability to develop executable strategies, articulate a clear vision, and deliver results

• Strong marketing, creative and analytical skills

• Ability to influence senior corporate decision makers

• Excellent communication skills both written and verbal

• Ability to innovate and find creative solutions to meeting business goals

• Proven ability to work independently yet as key member and contributor to a broader team

Grade/Level: 12

The salary range for this position is 135,000.00 - 230,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all. 

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

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