Director of Marketing

What about your team?

Finalis is the regulatory infrastructure and deal management platform for private capital markets. 900+ member firms. $12M revenue. Path to $80M by 2027.

We've proven product-market fit. Now we need marketing leadership to match our product ambition. We're launching a new platform, expanding into new segments, and exploring product-led growth for a virtual data room. This is the year we build a real marketing function.

You'll inherit a small team and have full latitude to assess capabilities and shape the function. You'll partner closely with our Head of Product on GTM strategy, but you own marketing.

Why Finalis

Real moat. Our compliance infrastructure is embedded in how member firms operate. We're not a tool—we're regulatory infrastructure.

Built lean. $12M with a small team. Native AI in the product. Marketplace connecting firms to capital. We ship.

Network effects. 900+ firms makes us the place where deals get done. More firms attract more capital partners, which attracts more firms.

Massive underserved market. Private capital markets move trillions. The firms that make those deals happen have been ignored by software. We're building what they actually need.

What You'll Own

Demand Generation

Inbound engine: content, SEO, paid, conversion. You own pipeline contribution and can tie marketing spend to revenue. As we mature, you'll layer in account-based strategies.

Brand

Positioning, voice, visual identity. We're evolving from "compliance provider" to "the platform for private capital markets." You'll lead that narrative shift and make sure it shows up everywhere.

Product Marketing

Messaging and positioning by segment (Launchers, Operators, Strategic). Sales enablement. Competitive positioning. Partner with Product to turn roadmap into GTM strategy.

Product-Led Growth

We're bringing a virtual data room to market and want to explore PLG as the motion. This is greenfield—you'll partner with Product to design the user journey and build the funnel from scratch.

Team

You'll manage social, brand/design, and eventually growth marketing. Assess what you inherit. Build what you need—whether that's hiring, contractors, or agencies.

Year One

Launch GTM for our new platform. Build the PLG motion for the virtual data room. Establish marketing as a measurable contributor to pipeline. Have a team you're proud of.

Who You Are

A builder. You've built marketing functions or capabilities from scratch—not just optimized what existed. You're comfortable with ambiguity and don't need perfect process to start.

AI-forward. You use AI tools daily—for content, research, analysis, automation. You see AI as how a small team punches above its weight.

Metrics-driven. You think in pipeline, conversion rates, and revenue impact. You can connect what marketing does to what the business needs.

Requirements

• 7-10+ years in B2B marketing with real product marketing or growth marketing experience at a SaaS company

• You've built and managed a team (even a small one)

• Track record launching products and driving adoption

Nice to Have

• PLG experience (free trials, freemium, self-serve)

• Fintech, financial services, or capital markets exposure

• SMB or mid-market B2B experience
  

What do we offer?

• 100% Remote work (Work from wherever you want!)

• Competitive USD salary

• Generous Paid time-off (Vacation Time!)

• Additional 17 Flex Days (to use in national holidays or personal matters)

• People Team Partner (to target your roadblocks and customize an action plan for your career path)

• Buddy Program

• Virtual After-Office Activities

• Diverse Culture & Inclusive Environment

• Benefits Package [if applicable]

• Paid Family Leave [if applicable]

Why work with Finalis?

We are a fast-paced startup which will enable you to develop skills quickly and work in an entrepreneurial culture where pushing limits and taking risks is everyday business. As we have Finalists from different countries and cultures, we encourage our team members to develop their soft skills, boosting their ability to adapt themselves to different backgrounds.

Finalis’ core values:

• Deliver with Integrity

• Dream Boldly

• Empower through Leadership

• Value Learning

Finalis provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.