VP, Brand & Experience

Your role at Dynatrace
We are seeking a visionary Vice President of Global Brand Strategy to join the Marketing Leadership Team (MLT) and drive the creation of a bold, differentiated and iconic brand.
Reporting directly to the CMO, this role is responsible for crafting and executing a differentiated and enduring brand strategy that increases awareness, drives affinity and elevates our market position globally. You will oversee and champion integrated marketing execution across brand, creative, content strategy, web, sponsorships, and events teams and showcase the Dynatrace value to its customers, raising awareness among our target buyers. You will lead and inspire with no idea being too small or too big.
The ideal candidate has the proven ability to build and scale global brands with measurable business impact. Also required is the ability to lead a team and integrate across marketing as part of our world-class global team. You must bring a data-informed mindset, strong business acumen, and relentless focus on generating brand value with measurable impact.
Key Responsibilities
• Brand Strategy Leadership: Define and operationalize a global brand strategy that drives awareness and differentiation. Own brand architecture, positioning, and support narrative development in alignment with business strategy.
• Creative Vision and Execution: Lead the creative direction of the brand across campaigns, digital, video, and experiential assets. Translate creative strategy into compelling creative that performs across channels and audiences.
• Web Strategy: Own the vision and roadmap for the Dynatrace corporate website as both a brand and demand engine. Ensure the web experience reflects and reinforces the brand at every touchpoint.
• Content Marketing: Drive a global content strategy that builds thought leadership, educates the market, and fuels the funnel.
• Corporate Events: Lead the strategy and creative for Dynatrace flagship events and strategic third-party conferences and events. Guide event design to ensure brand and content alignment, innovation, and business impact.
Key Strengths
• Team Leadership: Build, lead and develop a high performing global team across brand strategy - fostering a culture of ownership, impact and continuous improvement.
• Customer Centricity: Approach of the brand strategy with a customer-first mindset, supporting a portfolio of industry-leading products.
• Integrated Marketing: Collaborate cross-functionally across Marketing, Sales, and Product. Serve as a strategic advisor to executive leadership, advocating for brand as a growth lever and aligning brand initiatives with enterprise priorities.
• Brand Evangelism: Empower Dynatrace community (marketing and all employees, customers, partners, etc.) to effectively communicate, embody and amplify the brand.
• Strategic Planning: Identify and execute corporate messaging strategies and positioning through brand and influencer feedback. Participate in quarterly/annual planning cycles to align brand strategy with Marketing's mission critical goals.
• Vendor & Agency Management: Oversee key agency relationships ensuring alignment with brand strategy and strong ROI.
• Brand Health/Performance: Establish KPIs and performance metrics to track brand health and effectiveness, and audience engagement to guide optimization.
What will help you succeed
Minimum Requirements
• 15+ years' experience in developing iconic brands, with at least five years in a senior leadership role - with a track record of utilizing insights, data, and research in brand positioning.
Preferred Requirements
• Portfolio of high-impact brand campaigns that have driven awareness, engagement and customer loyalty.
• Demonstrated ability to lead integrated marketing efforts across multiple teams and channels, ensuring consistency of message and brand impact across the funnel.
• Ability to measure brand and experiences impact.
• Prior experience leading brand strategy at $1B+ enterprise technology companies.
• Excellent communication and presentation skills with ability to articulate complex concepts clearly and persuasively.
• Exceptional communication and executive presence, with ability to represent brand team (on behalf of CMO) at C-suite.
• Passion for storytelling, innovation, and pushing creative boundaries.
Why you will love being a Dynatracer

• A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
• Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
• A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.
• An environment that fosters innovation, enables creative collaboration, and allows you to grow.
• A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
• A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
• A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.