This role involves leading the Vertical Sales teams, developing sales strategies, building teams, and driving revenue targets in digital advertising.
StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.
As part of a new growth initiative, we are seeking a Vice President of Sales to lead the build-out and expansion of our Vertical Sales teams. Reporting directly to our Chief Revenue Officer, this executive leader will be responsible for launching, scaling, and owning the go-to-market strategy for our high-potential business lines.
You’ll be charged with developing the team, setting a strategic vision, and driving revenue across these emerging verticals. The ideal candidate is both a builder and a leader—someone who thrives in a fast-moving environment, brings deep experience in digital and programmatic advertising, and knows what it takes to establish new lines of business.
What You’ll Be Doing:
- Vertical Strategy & Business Launch:
- Own and operationalize the go-to-market strategy for StackAdapt’s vertical sales motions
- Define value propositions, sales narratives, and success metrics in partnership with cross-functional teams.
- Identify early customer segments and accelerate adoption across new and existing accounts.
- Recruit, develop, and lead a high-performing sales team (both IC’s and leaders) focused on our priority verticals.
- Establish team culture rooted in collaboration, accountability, and StackAdapt’s core values.
- Coach and mentor sales managers and AE’s to drive performance and career growth.
- Sales Execution & Revenue Growth
- Set and exceed quarterly and annual revenue targets.
- Leverage sales analytics and forecasting tools to optimize pipeline health and territory planning.
- Build and maintain executive-level customer relationships to support high-value deals and renewals.
- Drive operational excellence through data, tools, and process optimization in partnership with RevOps. Inclusive of developing a strong rhythm of business, OKRs, and performance standards across the org.
- Cross-Functional Partnership
- Collaborate with Product, Marketing, RevOps, Enablement, Solutions Engineering, and Finance to align strategies and streamline operations.
- Influence product roadmaps and positioning based on market feedback and evolving customer needs.
- Represent StackAdapt in strategic client meetings, conferences, and industry events.
Team Building & Leadership
What you will bring to the role
- 10+ years of experience in digital advertising or marketing technology, with expertise in programmatic advertising.
- Deep understanding of market trends and competitive threats and opportunities.
- Proven track record of building and scaling sales teams from the ground up.
- Experience launching new verticals or GTM motions, particularly in Ecommerce and B2B sectors.
- Strong leadership presence with the ability to operate at both strategic and tactical levels.
- Operational rigor with experience in pipeline management, forecasting, business reviews, and performance metrics.
- Excellent communication skills and executive presence—comfortable with internal and external senior stakeholders.
- A collaborative mindset and the ability to lead through influence across a matrixed organization.
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:
Ad Age Best Places to Work 2024
G2 Top Software and Top Marketing and Advertising Product for 2024
Campaign’s Best Places to Work 2023 for the UK
2024 Best Workplaces for Women and in Canada by Great Place to Work®
#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising
#LI-Remote
Top Skills
Digital Advertising
Forecasting Tools
Programmatic Advertising
Sales Analytics
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