Vice President, Strategic Planning

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

The Vice President, Strategic Media Planning is a senior leader in Tinuiti’s award-winning Strategic Media Planning practice. Reporting to the SVP, Strategic Planning, this role bridges client ambition and cross-channel execution. It combines hands-on strategic leadership on key accounts with enterprise-level capability building, shaping the future of Tinuiti’s media strategy approach..

As VP, you’ll take the helm of transformative planning engagements; merging Tinuiti’s proprietary tools, deep consumer insights, and data-rich ecosystem into media strategies that drive measurable business growth. You’ll be the trusted advisor to CMOs and other senior stakeholders, crafting full-funnel, omnichannel strategies that integrate storytelling and scale.

This role also champions the evolution of Tinuiti’s strategic planning frameworks and go-to-market offerings, helping shape how our teams operate, learn, and lead across a fast-evolving media landscape. The ideal candidate brings an entrepreneurial mindset and a bold, empathetic leadership style that reflects our team's values: Ambition without Ego, Constantly Curious, and Unreasonably Collaborative.

What you’ll be doing:

• Lead the strategic vision and planning across a portfolio of dynamic client businesses, translating business ambitions into bold, measurable media solutions

• Inspire, challenge, and grow a team of 10+ Media Directors and Planners, cultivating a culture of strategic excellence, curiosity, and collaborative innovation. 

• Collaborate with Client Leads to decode complex business challenges and reframe them into holistic media strategies

• Partner with the VP of Communications Planning to ensure strategy seamlessly connects across brand narratives, audiences, and platforms

• Align with Specialists across Media Investment, Analytics, and Creative Strategy

• Build and refine Tinuiti’s proprietary planning tools and methodologies alongside our Product and Technology teams

• Architect compelling strategic narratives and presentations that distill complexity and captivate senior stakeholders

• Play a pivotal role in new business and marketing efforts, shaping pitch narratives and helping Tinuiti stand apart in pitches

• Cultivate deep relationships with senior client stakeholders, serving as a proactive advisor and challenger to elevate strategic planning

• Champion strategic acumen across Tinuiti through cross-functional enablement, and by embedding strategic excellence in our work
   

Core Competencies:

• Expert-level media strategy development, including full funnel, brand and performance, and audience-first planning.

• Equally fluent in articulating full-funnel strategy and lower-funnel performance measurement

• Experience working with brands who participate in the video upfronts across digital and traditional mediums

• Strong business acumen with an ability to connect media strategy to financial and commercial outcomes

• Trusted client partner with boardroom-ready communication and storytelling skills

• Strong collaboration skills; able to work across departments and stakeholder levels to align on strategic direction

• Team leadership including delegation, mentoring, performance management, and people development

• Experience managing change and shaping planning practices across large, matrixed organizations

• Deep familiarity with planning, research, and measurement tools (e.g., NMI, Commspoint, Pathmatics, MRI Catalyst, GWI, WARC, AI tools, Kantar, etc)
   

Requirements:

• 14+ years of strategic planning, media strategy, or brand/communications strategy experience

• 8+ years experience managing teams of 10+ media professionals

• Experience leading cross-functional strategy engagements with direct exposure to C-level stakeholders

• Deep knowledge of media and marketing trends across linear, digital, and emerging platforms

• Strong command of strategy, insights, and planning tools

• Strong written, verbal, and visual presentation skills

• Experience supporting new business and thought leadership efforts

• Ability to travel to onsite meetings as required
   

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.