Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.
We are looking for a dynamic and visionary VP of Product to lead the strategy, vision, and execution for our Direct to Consumer (DTC) business. Reporting to the SVP of Product, this role will be responsible for building world-class consumer experiences that deepen engagement, drive growth, and strengthen our brand. You will be accountable for creating a seamless, personalized, and delightful product experience across our digital channels — web, mobile, and app — to serve tens of millions of customers.
This is a high-impact, high-visibility role that requires a balance of strategic thinking, operational excellence, and a deep understanding of consumer behavior. You'll work closely with senior leadership, engineering, design, marketing, data science, and other cross-functional teams to define and deliver a product roadmap that inspires loyalty, grows our customer base, and enhances our direct channel performance.
What You'll Do
- Own and drive the end-to-end product strategy and execution for the Direct to Consumer products and business
- Champion the voice of the customer and embed a customer-first mindset across all stages of product development
- Lead cross-functional teams to define and deliver high-impact consumer experiences across mobile, web, and other DTC touchpoints
- Build and mentor a diverse, inclusive, high-performing team of product managers focused on outcomes and excellence
- Use quantitative and qualitative insights to deeply understand user behavior, needs, and opportunities for innovation and growth
- Collaborate closely with Engineering, Design, Marketing, and Data Science leaders to bring products to life that are intuitive, scalable, and brand-aligned
- Develop product capabilities that drive measurable impact on growth, retention, and revenue through the DTC channel
- Operate with a strong sense of accountability to KPIs such as conversion, LTV, CAC, engagement, and customer satisfaction
- Influence senior stakeholders, including the C-suite, by clearly articulating product strategy, tradeoffs, and impact
- Ensure the DTC product experience supports our overall business and brand strategy
What We Look For
- 15+ years of Product Management experience, with at least 5 years leading 25+ person product teams in a consumer-facing, growth-driven business, inclusive of GTM.
- Experience scaling Card products, direct-to-consumer platforms, marketplaces, or e-commerce experiences, across mobile and web in a high-growth environment
- Deep user empathy, strong product intuition, and an obsession with product quality and user delight
- Track record of managing and mentoring large, geographically distributed product teams
- Ability to combine data, research, and market signals to drive prioritization and product innovation
- Exceptional communication and collaboration skills, especially with cross-functional and executive stakeholders
- Experience working closely with design-forward organizations that prioritize UX
- A systems thinker who can balance short-term wins with long-term platform scalability
Location: Remote U.S.
Pay Grade - X
Equity Grade - 24
Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.
Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)
USA base pay range per year: $370,000 - $415,000
#LI-Remote
Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.
We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include:
- Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
- Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
- Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
- ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount
We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.
[For U.S. positions that could be performed in Los Angeles or San Francisco] Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, Affirm will consider for employment qualified applicants with arrest and conviction records.
By clicking "Submit Application," you acknowledge that you have read Affirm's Global Candidate Privacy Notice and hereby freely and unambiguously give informed consent to the collection, processing, use, and storage of your personal information as described therein.
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