Vice President, Product - Dynata+ Platform

About Dynata+

Dynata+ is Dynata’s next-generation self-service research platform delivering high-quality DIY sample today and evolving into a unified platform for survey programming, analytics, visualization, workflow automation, AI-enabled insights, and future data collection capabilities. Dynata+ is intended to become the foundational technology layer supporting multiple Dynata business lines and enabling a true platform-led operating model.

The Opportunity

Reporting to the Chief Product & Technology Officer, this executive will lead product for Dynata+, Dynata’s interface to its customers: the client portal, public APIs, partner integrations and agent access through which clients, partners and their AI agents discover, price, buy and receive Dynata’s first-party data across Dynata’s products and business units.

The role owns product strategy, roadmap, user and developer experience and platform adoption, working with engineering, sales, marketing, customer success and finance. The successful candidate will balance near-term adoption and growth with a long-term mandate to establish Dynata+ as Dynata’s strategic platform foundation.

Strategic Mandate

• Establish Dynata+ as Dynata’s primary self-service and programmatic (API) platform.
• Build one enterprise-wide customer interface (portal, APIs and integrations) shared across Dynata’s products and business units.

Platform Strategy & Vision

• Define multi-year platform vision.
• Lead platform governance and prioritization.
• Chair Dynata+ Executive Steering Committee.
• Identify adjacent growth opportunities and new use cases.
• Evaluate AI-enabled capabilities across survey programming, targeting, reporting and workflow automation.

Product Roadmap & Development

• Own the Dynata+ roadmap across the portal, APIs and integrations, spanning sample, scripting, analytics and visualization.
• Partner with sales and customer success to translate customer and commercial priorities into product requirements.
• Ensure enterprise-grade reliability, compliance and scalability.
• Own user and developer experience and customer journey design across the portal, APIs and documentation.
• Own the public API and partner integration roadmap, including agent access (e.g., MCP), developer documentation, onboarding and service levels.

Business Case & Product Economics

• Contribute product priorities and investment needs to annual operating plans.
• Shape pricing, packaging and monetization models with commercial leadership, including self-serve and API pricing.
• Develop investment cases for new capabilities.
• Own product KPIs (activation, active users, conversion, API usage and retention) and their contribution to ARR, NRR, gross margin and churn; revenue and profitability targets are shared with commercial leadership.

Platform Adoption & Enterprise Alignment

• Drive adoption across Dynata business units.
• Consolidate fragmented client-facing tools onto the common customer interface.

Product-Led Growth

• Own in-product PLG from sign-up and activation through expansion.
• Own self-serve conversion optimization; partner with sales on the inbound motion.
• Partner with enterprise sales to define the handoff between self-serve, API and sales-led motions.
• Work with marketing on demand generation and positioning.

Customer Success & Engagement

• Partner with customer success to build scalable, in-product success processes.
• Create health scores and churn prevention mechanisms.

Product & Engineering Delivery

• Balance near-term commercial delivery with long-term architecture needs.

Success Measures – First 24 Months

• Launch documented, self-serve API and agent access for feasibility, pricing, ordering and data delivery.
• Establish a three-year strategic platform vision within the first 90 days.
• Increase platform adoption across Dynata, clients and partners, including API and integration usage.
• Launch scripting, analytics and visualization capabilities.
• Improve conversion, retention and NRR.  

Experience & Qualifications

• Has owned a company’s external interface (customer portal, public APIs and integrations) shared across multiple products or business units, where self-serve or API use drove a meaningful share of revenue.
• Senior product leadership of SaaS, platform, analytics, data, insights or research technology products, including self-serve and API products; P&L exposure a plus.
• Experience building PLG funnels and partnering with enterprise sales motions.
• Hands-on experience with API products, developer experience and integration ecosystems; familiarity with AI agent protocols (e.g., MCP) a plus.
• Strong customer success and retention track record.

Preferred Background

• Market research technology.
• Survey software.
• Analytics and visualization platforms.
• Workflow automation platforms.
• Customer experience or insights technology.
• Multi-sided platforms and marketplaces.
• B2B commerce platforms (self-serve ordering, pricing and checkout).
• API-first data or developer platforms.

At Dynata, we deliver the highest quality first-party data to help businesses around the world gain precise insights, activate the right audiences, and confidently measure impact. With industry-leading respondent accuracy, reliability, and a commitment to continuous improvement, Dynata is the trusted foundation for smarter decision-making.
 

At Dynata, we are committed to creating an inclusive and accessible environment where every employee and customer feels valued, respected, and supported. We strive to build a workforce that reflects the diversity of the communities we serve. Dynata welcomes and encourages applications from individuals with disabilities and is dedicated to fostering a work culture that supports everyone. Accommodations are available upon request for all aspects of the selection process. 

Dynata is an Equal Opportunity Employer. We consider all qualified applicants and employees without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, marital status, age, disability, genetic information, veteran status, or any other legally protected status under applicable laws.

The base salary range for this position in is $180K-$225K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.