Vice President, Marketing

Our Story:

Story Cannabis was built by misfits on a mission — people bold enough to shift the cannabis narrative and create something better. Founded in 2021 by industry veterans, Story is a vertically integrated company headquartered in Phoenix, operating across Arizona, Maryland, Ohio, and Louisiana, and we’re just getting started.

Our vision is to bring hope, happiness, and healing to the world through cannabis, and we’re doing it one state, one store, and one customer at a time.

Leadership defines how we show up. Data drives how we grow. Gratitude keeps us grounded. Unity fuels our momentum. And growth, in every sense, inspires everything we do.

If you’re ready to challenge what’s expected and shape the future of cannabis, your next chapter starts with Story.

Overview:

The Vice President of Marketing will develop and drive Story’s marketing strategies, establish plans, targets, and deliverables, and lead the marketing team to execute across all channels. This role will work collaboratively with key cross-functional partners across multiple markets to establish and oversee the execution of the brand strategy, expanding our overall customer reach.

Responsibilities:

• Create, implement, and monitor marketing strategies to improve brand awareness for the Story Corporate brand and Story’s house of brands.
• Develop cohesive marketing plans that support business initiatives while ensuring the brand has a focused, holistic message across marketing channels while increasing brand awareness and overall revenue.
• Lead the creation of brand marketing content/collateral that promotes a consistent voice across our retail and wholesale business.
• Oversee and improve marketing campaigns, such as social media and email campaigns
• Manage national marketing budget, ensuring initiatives are appropriately measured and reported on.
• Oversee resource allocation and management within the marketing team.
• Build relationships with stakeholders and the media to implement public relations strategies.
• Report on market trends, conduct competitive analysis, and data findings to understand our customer base to support our marketing strategy.
• Provide executive leadership with regular reporting to demonstrate performance against established KPI’s.
• Manage and develop a team who will execute across brand, retail, product, social/digital, PR, events, and partnerships.
• Communicate with other teams and set standards for collaboration to ensure alignment with the organization's goals.

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 15+ years of experience, with previous position(s) in a marketing leadership role.
• Proven leader and creative thinker with a track record of translating thinking into action plans and output.
• The ability to translate marketing data and insights into actionable strategies and go-to-market plans that produce meaningful business impacts.
• Experience managing complex projects and programs that requires strong leadership to align multiple teams and stakeholders. 
• Ability to flex between high-level strategic thinking and tactical project management.
• Strong financial planning and budgeting experience.
• Leadership and people management skills with the ability to successfully inspire, lead and scale teams.
• The ability to travel to our corporate office and other markets as needed.