Vice President, Marketing

Job Overview:

ExploreLearning | Learning A-Z is combining strengths to equip teachers with research-based curriculum solutions that target the gating factors to student success and spark the joy of learning. One partner intentionally focused on valuing K-12 teachers as essential to unlocking future-critical literacy, math, and science skills for all students. This individual will help champion a re-imagination of the ExploreLearning | Learning A-Z brand and value story, managing those changes within the department and through the broader organization. In addition to driving strategic priorities and organizational performance marketing organization, the Vice President (VP) of Marketing serves as a vital member of the senior leadership team, bringing their market expertise and strategic thinking to support the overall organization's strategy and direction, including shining a bright light focus on how our solutions make an impact for educators and students, exploring new ways to innovate our business through AI, and identifying sustainable operational efficiencies that lead to better outcomes for the people that we serve. The VP of Marketing is a solution-oriented, innovative leader who owns the strategic vision and the overall marketing strategy and empowers the marketing team to deliver excellence.

The ability to leverage internal and external data reporting is critical to this role. The VP of Marketing makes data-driven decisions that ensure short—and long-term goals support customer satisfaction, brand loyalty, and financial objectives. They explain the logic of these decisions clearly, growing consensus within the organization on decisions, and enabling the Marketing team to leverage data in their roles.

As a critical element of the position, the VP of Marketing is responsible for recruiting, retaining, developing, and supporting talented marketing professionals who collaborate across the company to ensure we bring our best to the market.

Job Responsibilities:

Brand & Market Positioning

• Evolve ExploreLearning | Learning A-Z's market narrative to position it as an essential partner in every classroom, harmoniously aligned with research.

• Serve with senior leadership at ExploreLearning | Learning A-Z and parent company Cambium to evolve the brand to reflect its current state and aspirations for the future.

• Maintain a strong pulse on the education industry by staying close with sales, clients, prospects, industry leaders, and competitors to identify and act on revenue opportunities for the company.

• Build a culture of security, safety, and stewardship; effectively convey ExploreLearning/Learning A-Z as a brand worthy of customer trust.

Leadership & Team Development

• Build, inspire, lead, and champion a high-performing marketing organization that delivers against KPIs.

• Develop KPIs in support of employee performance review that balance career and skill development with recognition and accountability.

• Be accountable for improving internal and external communications.

Go-to-Market Strategy & Execution

• Manage go-to-market planning and execution for new products and product versions, including leading pricing, bundling, and messaging strategies with Product Management.

• Integrate sales enablement into the marketing process, ensuring cohesion and excellence throughout the buyer’s journey.

• Lead the marketing planning process and manage the marketing budget.

Customer & Market Insights

• Understand and optimize the customer lifecycle from prospective user to enthusiastic advocate; track success with data including win/loss rates, renewal metrics, NPS, and ACV.

• Work in partnership with Product, Data and Analytics to measure and market the impact in the classroom.

• Consult with the Product Strategy Group, seeking what is essential in the classroom and what drives impact for teachers and students.

Innovation & Technology

• Be curious about AI applications in marketing and be able to guide the adoption of new technologies.

Job Requirements:

• 10+ years of marketing experience, with a minimum of 5 years leading high-performing marketing teams within the edtech industry. K-6 literacy and K-12 STEM experience preferred.

• Prior success in EdTech SaaS-driven companies with a deep understanding of digital marketing, strategic account strategies, and e-commerce experiences.

• Experience with Martech and marketing automation to scale execution.

• Strong brand-building experience tied back to overall financial targets and company performance.

• Expert-level command of product marketing (messaging, product launches, strategy, etc.)

• Strong knowledge of all metrics that measure marketing effectiveness (ACV, NPS, CAC, Churn, CPA, attribution models, average customer spend, ROAS, other customer-focused metrics, PS etc.) Leverages metrics and data to drive decision-making.

• Experience building strategies across multiple marketing channels.

• Holistic full-funnel marketer with experience scaling digital and non-digital channels that drive growth.

• Experience with international education marketing is a plus.

• Experience in multiple subject areas is a plus.

• Direct experience with product and brand launch experience.

• Master communicator and cross-functional collaborator.

Our Team and Culture:

We support the path of every educator.

• We approach all interactions with educators with respect and a deep commitment to listening and learning.

• We work alongside educators to understand their needs and help develop practical solutions.

• We recognize that each classroom is unique and focus on making a meaningful difference for every educator and student.

• We “get” teachers in a way others don’t.

We own our actions.

• We act with integrity and take responsibility for our decisions.

• We set clear expectations and follow through on our commitments.

• We learn, adapt and improve as new information emerges.

• We are appropriately transparent and work across teams to reach our goals.

We show up with purpose and a commitment to our culture.

• We reflect before making key decisions to ensure alignment with shared priorities and meaningful impact.

• Because our work continuously evolves, we take every opportunity to refine, rethink, and improve.

• We intentionally build a culture where people are seen, valued, supported, and connected to the mission and vision.

We are hungry, humble, and smart.

• We collaborate tenaciously, seek out new challenges and opportunities, and strive to deliver more than what’s expected. (hungry)

• We stay grounded, value others’ perspectives, focus on what moves the team forward, and celebrate the success of our teams. (humble)

• We listen intently, say what we mean, mean what we say, show up for others, and exercise good judgment. (smart)

Why Work With Us?

When you work with Learning A-Z, you’ll be helping students across the globe develop the comprehension, curiosity, and continued joy of learning they need to succeed in today’s world.

We’ve been awarded numerous accolades from a wide variety of edtech organizations. Our flagship products Reading A-Z, Raz-Kids, and Raz-Plus are beloved by teachers and students alike, and are currently used by approximately 1/5 of public students in the United States.

To learn more about our organization and the exciting work we do, visit www.learninga-z.com.

Remote First Work Environment 

Our Remote First approach gives employees the flexibility and trust they need to effectively balance work with life. It creates a culture in which all employees are valued and where success is measured in results. It allows us to work collaboratively, inclusively and for greater positive impact, regardless of our individual locations.

If you will be working remotely, either occasionally or on a permanent basis, you must have a reliable internet connection through a cable or fiber-optic broadband service with minimum speeds of 10 Mbps download and 5 Mbps upload.

The successful candidate will be expected to actively participate in video-based interviews during the recruiting process and ongoing virtual meetings with their camera on, as part of their role.

As part of our Remote-First benefits, Cambium offers reimbursement to help cover the cost of setting up your home or remote office.

An Equal Opportunity Employer

We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, age, religion, sex (including pregnancy, gender, gender identity/expression, or sexual orientation), national origin, protected veteran status, disability, or genetic information (including family medical history).

We will provide reasonable accommodations for qualified individuals with disabilities.  You may request an accommodation during the recruiting process with your Talent Acquisition team member.